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Today, organizations in a dynamic environment, ambiguous and changing are active and need to gain a sustainable competitive advantage. This study aimed to investigate the mediating role of market orientation on the impact of organizational performance on internal marketing of department of sport and youth Khuzestan province. This study is correlational and applied. The study population consisted of 313 members of the General Administration of Sport and Youth Khuzestan province.200 people randomly, were selected for the sample. Standard Instrument Research of Awwad & Agti (2011) was used. Its validity was confirmed by experienced teachers. Cronbach's alpha values for internal marketing variables 0.848, organizational performance 0.940, and orientation 0.939 were measured. Descriptive statistical methods to describe the demographic data and inferential statistics were used to analyze the data; Correlation and structural equation modeling techniques were used. All statistical procedures were performed under application 21spss and Amos 18. The results showed: internal marketing directly and by mediating of market orientation has a significant positive impact on organizational performance. Market orientation directly has a positive and meaningful impact on organizational performance. These results represent a continuum in the organization therefore the organization is managed according to internal marketing, optimize its market orientation and in this way Improve agency performance is guaranteed. The model presented in this study in order to gain competitive advantage in the organization will be able to improve the organization's performance in the lead.
The purpose of this paper is to investigate the impact of internal marketing on commercial banks’ organization commitment, market orientation, and business performance. Data collection from 12 commercial banks of Pakistan was targeted. Quantitative approaches were used for data collection from 500 bank employees and effective data was further analyzed by using inferential techniques on SPSS 18.00. The findings of the study suggested that internal marketing programs had a significant impact on employees’ commitment, their market orientation and overall profitability of the firm. In addition, the mediating relationship of organization commitment with internal marketing and market orientation was not supported. The paper investigates the associations by adding a cultural value aspect of Hofstede suggested by Awwad and Agti (2011), and study is extended by incorporating element of business performance and market orientation in a single study. The findings support the originality of the ...
… 2001: Bridging Marketing Theory and Practice …
Market orientation and organisational performance: the influence of moderators2011 •
The concept of market orientation has received a great deal of attention from marketing scholars, indicating its conceptual and practical importance. The concept has been investigated from many perspectives and examined in many ways. The current general understanding ...
The study explores the relationship between market orientation (MO) and internal market orientation (IMO) using the process model of MO development. Data from 370 nonprofit organizations were analyzed using structural equation modeling with maximum likelihood estimation technique. The comprehensive CFA marker method was used to partial out the influence of social desirability bias on the substantive relationships. The study finds that MO works through IMO to elicit desirable employee outcomes, which also contributes to performance outcomes. IMO does not offer direct performance benefits, but it partially mediates the effect of MO on employee-related outcomes. Competing models offering alternative explanations are ruled out empirically by the superior fit of the theoretical model with the data. The study integrates IMO in Kohli and Jaworski’s model of antecedent and consequences of MO and encourages practitioners to embed IMO in their MO development plans.
The concept of internal marketing has been discussed in marketing literature for over 30 years. Despite this fact there are few theoretical and empirical evidences how internal market orientation impacts market and financial performance. On the other side there are many empirical evidences concerning the impact of external market orientation on market and financial performance. Consequently only few research projects have dealt with impact of both market orientations on performance of companies. In this paper the structural model was constructed consisting of internal market orientation, external market orientation, market performance, and financial performance. With the structural equation model the hypothesis that internal market orientation is a significant predecessor of external market orientation was confirmed. External market orientation was found to significantly influence market as well as financial performance.
Market orientation is a business perspective that makes the customer the focal point of a company's total operation. Market-oriented firms seek to understand customers' expressed and latent needs and develop superior solutions for those needs. It is an organizational culture that most effectively and efficiently creates the necessary behaviour for the creation of superior value for buyers and thus continuous superior performance for the business. The research idea stems from academic findings that market orientation not only affects the performance of the concern directly but also indirectly. The study is based on primary research. Data has been collected from top management executives, employees and customers of different automobile showrooms. The scales have been purified and validated with the help of exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The results of structure equation modelling (SEM) revealed a significant relationship between market orientation and business performance. The indirect effects of market orientation on business performance through employee satisfaction and customer satisfaction have been explored, which yielded significant results.
The European Proceedings of Social and Behavioural Sciences
The Impact Of Market And Brand Orientation On Performance: An Empirical Study2017 •
International Journal of Business Management and Economic Review
The Effect of Strategic Innovation and Market Orientation on Marketing Performance with Competitive Advantage as a Mediation Variable at PT Pupuk Iskandar MudaThis research aims to test The Competitive Advantage role as Mediation on the Strategy Innovation and Market Orientation effect on Marketing performance at PT Pupuk Iskandar Muda. The population was marketing employees at PT. Pupuk Iskandar Muda totaling 125 people. The sample used was 125 people who were taken using the census technique. The model was tested using Structural Equation Modeling (SEM). The result shows Strategic Innovation affects Advantage, Market Orientation affects Advantage, Strategic Innovation affects Marketing Performance, Market Orientation does not affect Marketing performance, Advantage affects Marketing performance, Advantage partially mediates the Strategic Innovation effect on Marketing performance, and Advantage fully mediates the Market Orientation effect on Marketing performance. These findings prove that the marketing performance improvement model at PT Pupuk Iskandar Muda is a function of increasing innovation and strengthening orientation towards th...
Management Analysis Journal
The Influence of Market Orientation, Learning Orientation, Innovation and Competitive Advantage to Improve Marketing Performance2018 •
The study is aimed at examining the effect of market orientation, learning orientation, innovation and competitive advantage on marketing performance. Populations in this research are 41 which 3, 4, and 5 star-rated hotels in Semarang City. The numbers of samples in this research are 120 respondents by using purposive sampling technique. Methods of data collection are using documentation and questionnaires. Data analysis is using Structural Equation Modeling (SEM). The result of this research show that companies which apply learning orientation, innovation and competitive advantage can improve marketing performance, but for market orientation has no effect on marketing performance.
Hasanuddin Journal of Applied Business and Entrepreneurship
The Effect of Market Orientation and Enterpreneural Orientation on Business Performance with Marketing Capabilities as a Mediation Variable (Case in Public Bank of Makassar City)2020 •
Business performance is an aspect that must be considered for the sustainability of a business. This type of research is quantitative research with SEM (Structural Equation Model) method that looks for relationships between variables. While the steps taken consisted of determining the structural model, followed by setting the measurement model, combining data and checking, pretest validity and reliability, determining the path analysis model, collecting models and analyzing with IBM-SPSS AMOS 23, testing the fit test model, if possible to re-checking the model, and then interpreting the results of data processing. The results showed that market orientation and entrepreneurial orientation had a positive and significant effect on marketing capabilities, marketing capabilities had a positive and significant effect on business performance, and, market orientation and entrepreneurial orientation does not have a positive and no significant effect on business performance.
New England Journal of Entrepreneurship
Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs2021 •
PurposeThis study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs.Design/methodology/approachThe research is a descriptive-correlational study based on private sports clubs employees within Iran (Sanandaj). A theoretical model was developed based on the literature and tested using SPSS and PLS-SEM software.FindingsThe findings indicate a positive relationship between internal marketing and employees' entrepreneurial orientation. Market orientation has also played a positive mediating role in the relationship between internal marketing and entrepreneurial orientation.Originality/valueThe results suggest a higher level of market orientation in the organization can increase teamwork and, consequently, entrepreneurship development among employees. This is important in sports clubs as employees have a significant role in the success of the sports club. Club employees' satisfaction, ...
2017 •
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Large area DEM generation using airborne LiDAR data and quality control2008 •
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Perancangan Tata Letak Gudang Menggunakan Metode Class Based Storage Di PT. Sukun DruckRevista Prática Docente
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