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The objective of this research was designing the student’s sports development strategy in Kermanshah University. The type of this research is a survey which was carried out as field study and analyzed with a descriptive method. The statistical population included managers, experts in physical education and faculty members of Kermanshah University. The sample of research were selected through enumeration answered to 75 questionnaires. The tools for data collection are open and close questionnaires who some professors and experts confirmed the validity of these questionnaires. The reliability was confirmed using Cronbach's alpha with the coefficient of 0.89. As well as interviews with the population of the research took place as much as the saturation comments in order to recognized mission statement, strengths, weaknesses, opportunities and threats. The obtained information was concluded according to the comments of The Strategic Council 7 strengths 9 weaknesses, 8 opportunities, and 7 ultimate threat. The Kolmogorov - Smirnov test was used to verify the normal distribution of data. To analyze the data, in addition to descriptive indicators of the Friedman test also internal and external assessment matrix was used. According to the final score of 2.79 the matrix of internal factors and the score 2.22 the matrix of external factors and the necessary calculations the strategic position of competitive sport of Kermanshah University was identified. By using analysis matrix of SWOT, the strategies of WT, four strategies of WO, five strategies of ST, five strategies of SO, in total 17 strategies was identified.
2021 •
The purpose of the research was to develop the strategic themes for sports sciences faculty of Isfahan Islamic Azad University. A mixed approach was used to collect and analyze data. The research tool consisted of an open questionnaire, interviews and strategic council meetings. Theoretical and snowball sampling methods were used to reach the theoretical saturation. For analyzing the collected data, a quantitative section of the strategic position and action assessment matrix and quantitative strategic planning matrix were used and in the qualitative section, a logical inductive method was used. The findings of the research showed that the faculty has four main objectives: maintaining the status quo in the pursuit of missions in accordance with the university's macro policies, developing and expanding processes and services in line with the capacities and needs of the sports community, making a better contribution to the goals and policies of the university and the college's...
The present study has done with the purpose of investigating factors influencing the development of sports in schools of Kurdistan province. In terms of goal, this study is functional; in terms of strategy is survey –descriptive that was conducted as field. The statistical population includes all sport teachers (894 individuals) and professors of physical education of Universities of Kurdistan province (26 individuals) (N=920) that were active during 2015-2016 academic year in that province. The sample size was calculated 275 using Morgan table and sampling was done by targeting and available method for academic professors and for sport teachers cluster and simple random sampling was done. In order to study the objectives of this study the researcher made questionnaires was constructed which contains 28 item questionnaires that by using similar researches and literature of research prepared in the Likert 5 item. 9 experts in the field of physical education tried to confirm face validity and the content of the questionnaire and the reliability of the questionnaire obtained α=0.81 by the pilot implementation on the 40 members of the research community and by calculating
Sports Business Journal
Marketing Strategies to Developing the Iranian Sports Industry2022 •
Purpose: This research aims to determine the Iranian strategic position with IFE and EFE analysis and present budget development marketing strategies. Methodology: The study's statistical sample was selected from 18 expert faculty members in the research field to give a questionnaire. For the investigation of the Collecting Information Agency, during the closed interviews, the answer to the basics of the inventory status questionnaire, which was made in the contents of Mr. et al. (2014), with a reliability coefficient of 0.953, was used (P <0.05). The matrix is used more than the described indices for experiments and data analysis. The Friedman test is used in SWOT adjustment and study. Findings: The findings showed that the current sports industry has eight strengths, 35 weaknesses, 16 opportunities, and 25 threats. Accordingly, matrix analysis in medical and external factors showed that the industry is based on other internal weaknesses of l factors' weak factors external factors in threats the strategic position (WT). As a result, it is appropriate to use defensive and protected strategies to get out of this situation. The sports organization's proposal uses the model of a pioneering organization, from the strategy of penetration in the mass market, penetration in a particular market, rapid entry into the market, and faster withdrawal from it as maintenance strategies or strategies. Use growth and development to develop the Iranian sports industry. Originality: Authors in this article proposed marketing strategies to prevent the sports industry from dissolving and helping it develop.
University of Mohaghegh Ardabili
Development of a Strategic Plan of the Handball Federation of Iran2020 •
2021 •
International Journal of Higher Education
The Effectiveness of Sports Marketing Strategies in the Jordanian Physical Education Faculties from View of the Graduate Students2019 •
The study aimed to identify the effectiveness of sports marketing strategies from the point of view of graduate students in the faculties of physical education at Jordanian universities. The study relied on the descriptive approach, and A questionnaire consisting of (4) areas, including (24) items, was used to collect data after verifying its validity and reliability. The study sample consisted of (210) students of graduate studies in the faculties of physical education at the Universities of Jordan and Yarmouk University. The results showed that the level of effectiveness of sports marketing strategies came at a high level, the most prominent of which was the marketing of tournaments and games, followed by the marketing of television, followed by the field of marketing methods, and the lowest level of marketing advertising and advertising to a high degree for all fields. The results showed that there were no statistically significant differences in the fields of marketing methods, ...
Annals of Applied Sport Science
The Factors Affecting Development of Marketing Capability of Collegiate Sport2019 •
This study aimed to assess the performance of high school students in sports competition as a basis for a proposed sports development program. The researchers used the descriptive method of research with a self-made survey as the main source of data with 62 respondents of varsities in a private university. Findings showed that most of the varsity players in LPU High are in Grade 9, males between 14-15 years old with monthly income ranges from Php31, 000.00 to Php40, 000.00. The researchers found out that the most awards received by the respondents in joining different sports events across different categories were from school intramurals. The researchers proposed a sports development program. To increase the number of athletes to compete higher events, High School department may focus on promoting sports involvement to younger groups especially freshmen. To encourage athletes to take trainings seriously, the school may give them allowance and incentives in the form of scholarships o...
Revue internationale du Travail
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