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European Journal of Physical Education and Sport Science ISSN: 2501 - 1235 ISSN-L: 2501 - 1235 Available on-line at: www.oapub.org/edu Volume 3 │Issue 11 │2017 doi: 10.5281/zenodo.1059005 THE PROFESSIONAL MANAGEMENT OF FOOTBALL IN SPORTS CLUBS Serdar Samuri Assist. Prof. Dr., School of Physical Education and Sports, Gelisim University, Turkey Abstract: After the 99 ’s, the changes in the football world had helped to develop and to grow the economy of football rapidly. The development of digital broadcasting led to build a bigger commercial structure. With the effect of those changes, commercial incomes, sponsor revenues, stadium and facilities incomes, and betting incomes have increased over time. This rapid change also brings several problems. UEFA has published their criteria in order to protect football’s sustainability and viability in a long term. Depending on license criteria that is published by UEFA, it has used a road map for football clubs, regarding of corporate structure of UEFA to work, that identified the general rules like in a company structure and management that should be all the necessary factors of production in a systematic and effective way in order to transform football clubs to a corporate organization and make them sustainable. Football clubs are determinedly founded and play an important role in the improvement of the football player. However, few resources are available for those responsible for organizing, developing, and managing club sports. With this out of the common guide explains readers how to run a club in today’s demanding, high competitive and high-tech environment and, establish its brand, and bring in the revenue required to ensure longterm success. Those who manage and lead clubs will find that they can improve a successful business plan of their club mission and have the instruments to develop and sustain organizations that are feasible and financially wealthy and that satisfy the needs of footballer and those who support them. Copyright © The Author(s). All Rights Reserved. © 2015 – 2017 Open Access Publishing Group 294 Serdar Samur THE PROFESSIONAL MANAGEMENT OF FOOTBALL IN SPORTS CLUBS Keywords: UEFA criteria, sports management, football, success, football player 1. Introduction As a global phenomenon, sport is spreading depending on the socio-economic conditions of societies, on the other hand, it is also beginning to show itself economically as much as in sport industry. Some issues in sports due to paying astronomical transfer fees to athletes, appearing world clubs in global stage, following sport organizations by millions of people, advertising and sponsorship agreements, and a contribution to the country presentation help to become sport industry more important such as organization and facility investments, sport accommodations, sports fans, the broadcasting of sport organizations, food-drink industry, sport souvenirs, sports clothing, and so on. People and organizations in this industry have changed over time; clubs were converted into a business, fans and spectators were converted into a consumer. Since the beginning of the 99 ’s, the sport industry has seen as a profitable area and incorporation of the professional sport organizations or teams, public offering, higher ticket prices and broadcasting rights changed the Figure of the sport industry. Football is the biggest part of sport economics that has rapidly moved away from Olympics understanding and become one of commercial branch like a tradable meta. The organizational structure of football teams, the size of incomes, the features of fans, the physical conditions of stadiums, physical and technical capacities of the players, the tactical and technical skills of coaches, written and visual media of the sport which are running to manage the dynamics of sport has been changed. The football which is the driving force of sport and being the most important part of sport industry. The football teams in the past were managed with an amateur understanding and continuously resulted in the failures. Therefore, today they need to restructure in terms of financial, legal, social, and organizational aspects. UEFA criteria are determined by UEFA that these are mandatory to be applied for all professional sports club as the target audience that will be participated in the Europe Cups. UEFA criteria have been declared by UEFA as mandatory criteria since 2014. There are financial and sporting sanctions in case of failure to comply with these criteria. Although Criteria attributed so much importance, they are not known exactly what kind of contributions to sports club management and sporting success. For viewing / downloading the full article, please access the following link: https://oapub.org/edu/index.php/ejep/article/view/1199 European Journal of Physical Education and Sport Science - Volume 3 │ Issue 11 │ 2017 295