Academia.eduAcademia.edu
European Journal of Physical Education and Sport Science ISSN: 2501 - 1235 ISSN-L: 2501 - 1235 Available on-line at: www.oapub.org/edu Volume 3 │ Issue 5 │ 2017 doi: 10.5281/zenodo.584092 THE RELATION BETWEEN SATISFACTION AMONG SPORTS CLUBS’ CUSTOMERS AND COACHES’ PERSONALITY AND WORK ETHICS Ali Akbar Hossein Nezhad1, Kaveh Mirani2*i, Jamil Navkhasi3, Ali Babazadeh4 Department of Psychology, Karaj Branch, 1 Islamic Azad University, Karaj, Iran Department of Sport Marketing and Media Management, 2 Tehran Branch, Islamic Azad University, Tehran, Iran Department of physical Education and Sport Sciences, 3 Science and Research Branch, Islamic Azad University, Tehran, Iran Head of the Department of Physical Education in Kurdistan, 4 University of Medical Sciences, Iran Abstract: In terms of manner of data collection, the present research is considered as a descriptivecorrelative study and also in terms of purpose, it is considered as an applied research which is carried out under field methods. The population of this research includes the staff and customers of governmental and private pools of the province of Kurdistan. The number of the staff is equal to 35 individuals and according to the Morgan’s chart, the sample number was determined as 100 individuals. Since this research includes two separate populations, and only the number of the staff of pools is known; the method of synchronization is employed and the same amount of samples is considered for customers as well. For the purpose of data collection, Gregory C. Petty’s 99 questionnaire of ethics including 23 questions and the factors of interest in work, perseverance, human relations at work environment and collaboration in work was used. The validity of this questionnaire is approved by 15 sports management professors and also its reliability was calculated as 0.81 by the Cronbach’s Alpha method. For evaluation of customer satisfaction, the Huang’s questionnaire including 9 questions and the components of visuals and looks of the club, personnel, facilities and current equipment. Its validity and reliability are respectively calculated as 0.78 and 0.86. In addition, the short form of questionnaire of personality characteristics was used: aimed at evaluation of players’ Copyright © The Author(s). All Rights Reserved. © 2015 – 2017 Open Access Publishing Group 116 Ali Akbar Hossein Nezhad, Kaveh Mirani, Jamil Navkhasi, Ali Babazadeh THE RELATION BETWEEN SATISFACTION AMONG SPORTS CLUBS’ CUSTOMERS AND COACHES’ PERSONALITY AND WORK ETHICS personality characteristics, the short for of the NEO questionnaire including 60 questions was used. This questionnaire was developed by Caste and McCree in 1982. The first translation of this questionnaire into Persian language was prepared by Kiamehr (2005). This test evaluates 5 major personality characteristics which include Neuroticism (N), extraversion (E), openness of mind towards experiences (O), Agreeableness (A), and conscientiousness C . The Cronbach’s alpha method has calculated reliability of different aspects of this questionnaire in the range of 0.63 to 0.84. Keywords: sports clubs’ customers, coaches’ personality, work ethics For downloading the full article, please access the following link: http://oapub.org/edu/index.php/ejep/article/view/770 European Journal of Physical Education and Sport Science - Volume 3 │ Issue 5 │ 2017 117