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European Journal of Education Studies ISSN: 2501 - 1111 ISSN-L: 2501 - 1111 Available on-line at: www.oapub.org/edu Volume 3 │ Issue 9 │ 2017 doi: 10.5281/zenodo.887089 STRENGTHS AND LIMITATIONS OF QUALITATIVE AND QUANTITATIVE RESEARCH METHODS André Queirós1, Daniel Faria1, Fernando Almeida2i Higher Polytechnic Institute of Gaya, 1 V. N. Gaia, Portugal Faculty of Engineering of Oporto University, 2 INESC TEC, Porto, Portugal Abstract: Scientific research adopts qualitative and quantitative methodologies in the modeling and analysis of numerous phenomena. The qualitative methodology intends to understand a complex reality and the meaning of actions in a given context. On the other hand, the quantitative methodology seeks to obtain accurate and reliable measurements that allow a statistical analysis. Both methodologies offer a set of methods, potentialities and limitations that must be explored and known by researchers. This paper concisely maps a total of seven qualitative methods and five quantitative methods. A comparative analysis of the most relevant and adopted methods is done to understand the main strengths and limitations of them. Additionally, the work developed intends to be a fundamental reference for the accomplishment of a research study, in which the researcher intends to adopt a qualitative or quantitative methodology. Through the analysis of the advantages and disadvantages of each method, it becomes possible to formulate a more accurate, informed and complete choice. Keywords: research methods, qualitative analysis, quantitative analysis, research process Copyright © The Author(s). All Rights Reserved. © 2015 – 2017 Open Access Publishing Group 369 André Queirós, Daniel Faria, Fernando Almeida STRENGTHS AND LIMITATIONS OF QUALITATIVE AND QUANTITATIVE RESEARCH METHODS 1. Introduction The scientific methodology is a tool of fundamental importance for the knowledge of the methods that are used in the elaboration of a scientific document, such as a manuscript, dissertation or a work of completing a university course. Scientific methodology includes the study of the methods or the instruments necessary for the elaboration of a scientific work. Flanagan (2013) claims that the scientific method is the most powerful tool for discovering truths about the world, explore new theories and perform their empirical validation. Therefore, scientific research is the process of performing systematic and intensive inquisitions, which aims to discover and interpret the facts that are inserted in a certain reality. In relation to its approach, scientific research can be qualitative or quantitative. Qualitative research is not concerned with numerical representativity, but with the deepening of understanding a given problem. In qualitative research, the researcher is both the subject and the object of his research. The objective of the qualitative methodology is to produce in-depth and illustrative information in order to understand the various dimensions of the problem under analysis. Qualitative research is therefore concerned with aspects of reality that cannot be quantified, focusing on the understanding and explanation of the dynamics of social relations. Maxwell (2013) advocates that qualitative research works with the universe of meanings, motives, aspirations, beliefs, values and attitudes, which corresponds to a deeper space of relationships, processes and phenomena that cannot be reduced to the operationalization of variables. On the other side, in quantitative research, the data can be quantified. Because the samples are generally large and considered representative of the population, the results are taken as if they constituted a general and sufficiently comprehensive view of the entire population (Martin & Bridgmon, 2012). Disciplines such as mathematics and statistics assume a fundamental importance in the process of analysis and generalization of the results obtained. For downloading the full article, please access the following link: https://oapub.org/edu/index.php/ejes/article/view/1017 European Journal of Education Studies - Volume 3 │ Issue 9 │ 2017 370