IMAGE BECOMES LANGUAGE: MEDIA AND CAPITALISM IN BARTHES’ RHETORIC OF THE IMAGE
| Dublin Core | PKP Metadata Items | Metadata for this Document | |
| 1. | Title | Title of document | IMAGE BECOMES LANGUAGE: MEDIA AND CAPITALISM IN BARTHES’ RHETORIC OF THE IMAGE |
| 2. | Creator | Author's name, affiliation, country | Sadia Afrin; Lecturer, Department of English, Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Gopalganj, Bangladesh |
| 2. | Creator | Author's name, affiliation, country | Sheikh Md. Muniruzzaman; Lecturer, Department of English, Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Gopalganj, Bangladesh |
| 3. | Subject | Discipline(s) | |
| 3. | Subject | Keyword(s) | image, media, capitalism, sign, rhetoric, postmodernism |
| 4. | Description | Abstract | This paper focuses on the power of image and how image gradually turns into language. In postmodern era, media is an integral part in everyday life that dominates capital market by using plethora of images for media presentation and image production. In Rhetoric of the Image, Roland Barthes successfully shows the relation between media and capitalism. In his essay, Barthes uses the image of Panzani pasta through which he has conveyed different meanings that an image can represent. This essay is a classic semiotic text where Roland Barthes analyses an advertising image and uses it as a means of unraveling the mystery of how different messages are conveyed by a system of sign. In the light of Barthes’ Rhetoric of the Image, this paper scrutinizes how advertisement provides rich layers of meanings through a single image and the crucial role that the worldwide entertainment media is playing in global capital market.
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| 5. | Publisher | Organizing agency, location | Open Access Publishing Group |
| 6. | Contributor | Sponsor(s) | |
| 7. | Date | (YYYY-MM-DD) | 2020-01-20 |
| 8. | Type | Status & genre | Peer-reviewed Article |
| 8. | Type | Type | |
| 9. | Format | File format | |
| 10. | Identifier | Uniform Resource Identifier | https://oapub.org/lit/index.php/EJLS/article/view/152 |
| 11. | Source | Title; vol., no. (year) | European Journal of Literary Studies; Vol 2, No 2 (2020) |
| 12. | Language | English=en | en |
| 13. | Relation | Supp. Files | |
| 14. | Coverage | Geo-spatial location, chronological period, research sample (gender, age, etc.) | |
| 15. | Rights | Copyright and permissions |
Copyright (c) 2020 Sadia Afrin, Sheikh Md. Muniruzzaman This work is licensed under a Creative Commons Attribution 4.0 International License. The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed. |