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ETHICAL SOURCING TO ENSURE SUSTAINABILITY IN THE FOOD AND BEVERAGE INDUSTRY AND ELICITING MILLENNIAL PERSPECTIVES


 
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1. Title Title of document ETHICAL SOURCING TO ENSURE SUSTAINABILITY IN THE FOOD AND BEVERAGE INDUSTRY AND ELICITING MILLENNIAL PERSPECTIVES
 
2. Creator Author's name, affiliation, country Jet Mboga; The University of Bolton, Bolton Business School: Fulfillment of PhD, Deane Road, Bolton, BL3 5AB, UK
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) ethics, sourcing, food and beverage industry, sustainability, millennials
 
4. Description Abstract

Social responsibility, animal welfare, and environmental responsibility are essential practices in sustainably sourced products. The industry leaders in ethical sourcing and sustainable development are paving the way while the followers are lagging; how can the industry continue the upward trend in sourcing ethically and improving sustainability? Gaining brand loyalty and increase of sales while sourcing ethically and sustainably is the emphasis of this research, millennials as sample participants are projected to dominate the workforce by 2020. What are the millennials perspectives on integrating moral values to ensure ethical sourcing and sustainable development? Consumers are now more than ever aware of where products are sourced from, the treatment and living conditions of workers who grow the products, and the use of land without care of sustainability measures. The voluntary ethical sourcing can be linked to company who are moving towards caring for the environment and humanity thus ethical sourcing and maintaining the process has become essential and more especially the millennials who are the focus on this research are ferociously loyal to ethically sourced and sustainable brands.

 

JEL: L60, L66, L15 N5, Q13, Q50, Q56, Q58, J43 M14, M16, D23, D83

 

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5. Publisher Organizing agency, location Open Access Publishing Group
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2017-10-11
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF, Academia.edu, Read the full article on Calameo
 
10. Identifier Uniform Resource Identifier https://oapub.org/soc/index.php/EJEFR/article/view/222
 
10. Identifier Digital Object Identifier (DOI) http://dx.doi.org/10.46827/ejefr.v0i0.222
 
11. Source Title; vol., no. (year) European Journal of Economic and Financial Research; Vol 2, No 4 (2017) - Special Issue
 
12. Language English=en en
 
13. Relation Supp. Files
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2018 Jet Mboga
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