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Today, competition and customer-orientation has been enhanced and the firms have to be active in such environments. In this regard and for survival of organization in the current competition arena, considering issues such as creativity and innovation and making adequate marketing policies is important for the organizations. In this field, due to their underlying and dynamic role at the society, insurance companies have to provide high-quality services day by day to satisfy the customers. In this study, using theoretical approach and with reliance on recent studies, the role of creativity and innovation is investigated in development of marketing and increase in sale of products and services of insurance companies. In general, it could be mentioned that development of creativity in insurance industry could lead to improvement of indices such as profitability, market share, sale, customer satisfaction, subjectivity and positive image of organization and quality of services. Due to proving positive and direct correlation of innovation and creativity with marketing development and more sale of products and services of insurance companies, it would be better for the insurance companies and firms to facilitate availability of new innovations through acquiring external innovations and identify and attract and adjust the external knowledge through identification of external environment and internal research and development and take measure to increase the power of communicating competitors and transferring knowledge to the competitors with the aim of achievement of commercial goals of the organization as a step towards enhancement of innovative processes in business. Moreover, more focus of insurance companies on knowledge management and development of research activities to make and use the newest innovative achievements could enhance quality of services and develop marketing of insurance products.
2021 •
This research was conducted to investigate the effect of knowledge management, open innovation and radical innovation on the new services development in the insurance industry. The research ahead is applied and its approach is descriptive-survey. In this research, senior and middle managers of the insurance companies active in Iran were considered as statistical population, the number of whom was 250 people. Based on the Cochran's formula, 148 statistical samples were required for this population. In the present research, the available stratified sampling method has been used to select statistical samples. The research data collection tool was a researcher-made questionnaire consisting of four standard questionnaires containing 51 items in themselves. The validity of this questionnaire was investigated and confirmed through face validity and confirmatory factor analysis methods. The reliability of the questionnaire was also investigated and confirmed by Cronbach's alpha meth...
Creative Behavior Mediate learning Orientatuion, Knowledge Sharing, motivation on Insurance ( study on 15 Big Insurance Companies in Indonesia)
CREATIVE BEHAVIOR MEDIATES LEARNING ORIENTATION, KNOWLEDGE SHARING, MOTIVATION ON INSURANCE (STUDY ON 15 BIG INSURANCE COMPANIES IN INDONESIA2022 •
The purpose of this research is to test and analyze the factors that affect the performance of insurance agents in this case insurance agents who are members of the Indonesian Life Insurance Association (AAJI) which are included in the 15 (fifteen) major insurance companies in Indonesia. This type of research is fundamental research or basic research, aiming to participate in the development of science. The method used is quantitative method with a total sample of 220 insurance agents. The analytical technique used in this research is SEM AMOS. The results showed that learning orientation had a significant effect on creative behavior, learning orientation had a significant effect on insurance agent performance, knowledge sharing had a significant effect on creative behavior, knowledge sharing had a significant effect on insurance agent performance, motivation had a significant effect on creative behavior, motivation had a significant effect on performance insurance agents, and creative behavior has a significant effect on the performance of insurance agents.
European Conference on Knowledge Management
The Effect of Knowledge Creation Practices on Managerial and Marketing Innovation Through CreativityKnowledge creation (KC) is viewed as one of the important practices in knowledge management (KM) process. It is argued that the success of the firm is measured, to a great extent, by its level of innovation. In fact, an innovation-oriented perspective contributes to sustainability. Moreover, innovation is usually developed through new knowledge and creative ideas. That’s why; it is relevant to examine the relationship between KC, creativity, and innovation. The first objective of the present paper is to study three direct relationships: The first relation is between KC and innovation (managerial, marketing). The second direct relation is between knowledge creation and creativity. The Third direct relation is between creativity and innovation. The second objective is to analyze the relationship between KC and innovation through the mediation of creativity. Finally, we will compare the results and identify the strongest and significant links useful for practice. The focus is on non-te...
International Journal of Business and Social Science
The Impact of the Creativity of the Organization on the Purchasing Decision of the Consumer2020 •
This study aimed to know the effect of the creativity of organization on the consumer’s purchasing decision in light of the intense competition, and the study found a relationship between the application of promotion strategies, advertising strategies from the marketing mix and the mental image that the consumer forms about the organization and its products and thus its good position in the market, multiplied The institution’s creative strategies of all kinds, from advertising and advertising used in it to all heavy media, such as television, radio, billboards, and many others, Attempting to capture the consumer's interest and transforming it itself into a way to attract its surroundings.
The Economics and Finance Letters
Creative Marketing and Innovative Branding: An Effective Way to Attract Customers2020 •
Journal of business and strategic management
Innovation Strategies and Competitive Advantage of Insurance Firms in Kenya2023 •
INNOVATION: TAKING CREATIVITY TO THE MARKET
Innovation: Taking Creativity to the Market2018 •
Though the terms are often used interchangeably, Creativity and Innovation are not necessarily the same thing, but one isn’t very useful without the other. While there is no innovation without creativity, creativity without innovation is of little or no use. Why is this so? The answer is found in this book that is a collection of thirteen chapters on creativity and innovation by different researchers looking at creativity and innovation from different dimensions and perspectives. Through these chapters, it is certain that for any organization to be sustainable and consistently successful, such organization needs both creativity and the ability to innovate based on that creativity. Thus, the conclusion that creativity, on its own, does not directly improve performance, as the company’s ability to take action or innovate based on its creative capacities by transforming the creative capacities to innovative products that meets the needs of the market, is the key to success.
Facta Universitatis, Series: Economics and Organization
The Nigerian Insurance Industry Competitive Advantage: The Role of Innovation CapabilityEmerging technologies have given rise to greater opportunities within the insurance sector with innovations upturning the traditional business model. This study examined competitive advantage and the relationship with innovation capability in Nigerian insurance sector. Employing a cross sectional research design, the study utilised primary data obtained from selected insurance companies through the use of a structured questionnaire. Multistage sampling technique was used and data collected was analysed using regression analysis. The findings revealed innovation capability had a significant influence on competitive advantage. The study concluded that there was a need to pay attention to this capability with a capacity to boost the activities of the industry and recommendations were made.
European Journal of Neurology
Hemorrhagic transformation in patients with acute ischaemic stroke and an indication for anticoagulation2013 •
Journal of Undergraduate Neuroscience Education
The Compleat Academic: A Career Guide (Second Edition)2004 •
Addiction
Commentary on Witkiewitz et al . (2017): Abstinence or moderation-a choice for whom and why?2017 •
2003 •
2014 •
Physiology & Behavior
H2 histaminergic control of inhibition of eating induced by intragastric NaCl in rats1998 •
Anais de XXXIV Simpósio Brasileiro de Telecomunicações
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2005 •
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Annelid Polychaeta from the outer continental shelf off the coast of Santa Catarina state, Brazil: summer and winter. Anelídeos poliquetas da plataforma continental externa ao largo do estado de Santa Catarina - Brasil: situação de verão e inverno2006 •
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Fusion Engineering and Design
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Revista latinoamericana de educación inclusiva
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Analisis Pengaruh Tingkat Pemahaman Dan Kendala Yang Di Hadapi Penumpang Terhadap Pemahaman Penggunaan Web Check-In Pada Maskapai Citilink2022 •
Nuclear Physics B - Proceedings Supplements
Bottomonia hadroproduction2001 •
Journal of Sleep Research
Intact implicit probabilistic sequence learning in obstructive sleep apnea2011 •
Journal of oral biology and craniofacial research
Efficacy of two gingival retraction systems on lateral gingival displacement: A prospective clinical study2013 •
Dharmo, Adharmo O Bharatiya Nari
Sexuality in Religious practices2019 •
Çankaya University Journal of Humanities and Social Sciences
Traces of Orientalist Discourse in World War I: Memoirs of Two British War Prisoners on Ottoman Turkey2020 •
arXiv (Cornell University)
Defending with Errors: Approximate Computing for Robustness of Deep Neural Networks2022 •