Internet shopping has turned out to be increasingly prominent in Vietnam. In the previous couple of years, the normal spending per individual on web based shopping is expanding over half every year. An ever increasing number of individuals have picked this innovation to spare time, cash and other accommodation highlights. In any case, there are very few research identified with this field in Vietnam has been led. There are different inquires about directed concentrating on the variables affecting individuals aim to receive web based booking. In any case, there are very few inquiries about concentrate on the expectation to attempt internet booking. This expectation to attempt is vital since individuals prefer to attempt initially, at that point they will assess their trial encounter, thus, embrace or reject web based booking innovation. Therefore, this examination underscores on discovering factors that impact individual’s goal to attempt web based booking. The study has been created in light of serious survey of written works identified with web based booking; web based shopping, selection hypotheses, shopper practices. The polls have been disseminated and the information has been handled utilizing SEM-PLS to decide the connection between factors that impact Vietnamese expectation to attempt internet booking. Subsequently, this exploration is required to have critical commitment in both hypothesis and common sense. Regarding hypothesis, this examination effectively provided the model that show the expectation to attempt web based booking which is once in a while talked about in past investigates. In term of common sense, this examination gives a general bits of knowledge of Vietnamese online booker trademark for online travel organization working in Vietnam keeping in mind the end goal to enhance their business execution.

This study investigates the factors influencing consumer perception of credibility of online travel-related information on online communities, especially online social networks and, in turn the degree to which the perception of online information credibility affects trust and travel decision-making. Online and offline surveys of Vietnamese consumers were conducted with a total of 328 individuals responding to questionnaires regarding the determinants of consumer perceptions, online trust and the use of online information for travel decisions. The findings show that online social network (Facebook) use is widespread in travel information exchanges and the degree of perception of online information credibility by the consumer has a positive effect on trust, as well as on the travel decision of the consumer.

Tourism has been closely connected with the advancement of Information and Communication Technology for over 30 years. In 2014, the travel industry is still the king in the e-commerce industry of Indonesia. But there are some things that hinder Indonesian people using e-commerce. Previous research has subjectively contributed to the design and marketing of the online tourism industry, but no one has done an evaluation directly through user perspective assessment. The absence of a theoretical reference model causes significant ambiguity regarding how to create e-travel sites and evaluates them in practice. In this study, it is proposed and validate an evaluation model of the use of e-commerce in tourism derived from previous research theories linked to the risk theory of the Davis's Technology Acceptance Model (TAM). The results obtained from this research indicate that the interest of users of travel booking applications online is influenced by several factors, namely: technology, environment, behavior, and e-lifestyle. The purpose of this research is to understand which factors influence the intention of using tourism booking applications online.

Qi, S., Leung, R., Law, R., & Buhalis, D. (2011). A Longitudinal Study of Consumer Perceptions of Travel Website Success Factors in Hong Kong FIU Hospitality Review, 29(1), pp48-63 Knowing consumer perceptions of travel websites can help practitioners better understand their online requirements. This paper reports the findings of a longitudinal study that investigated the changes and trends in the profile and behavior of online travel website users in Hong Kong. The profiles of e-buyers and e-browsers in 2009 were compared with those established by prior studies conducted in 2000 and 2007 to point to a new direction for practitioners and researchers on investigating online travel website user behavior. The results indicated that more middle-aged consumers have become online travel website users, and that website security and price factors are perceived to be the most important factors for travel website use to both e-browsers and e-buyers.

Based on empirical data, this article reports factors that influence Chinese Internet users’ purchasing behaviors in the tourism industry. The type of travel website most visited, self-efficacy, domain-specific innovativeness, and perception of the Internet are found to be the significant predictors of Chinese eCustomers. The study affirms the importance of reasoned actions and planned behavior theories and the theory of innovation diffusion in predicting customers’ purchasing behaviors. Managerial implications for Chinese tourism companies are discussed. KEYWORDS. eCommerce, internet, prediction, eCustomer, China 本文以实证数据，报告影响中国旅游业中互联网使用者购买行为的因素。研究 发现，最常浏览的旅游网站类型、自我效能、特定网域的创新以及对互联网的 感知是预测中国电子消费者的重要自变量。本文证实理性行动理论、计划行为 理论和创新扩散理论对预测消费者的购买行为非常重要。最后本文讨论了中国 旅游企业的管理问题。 关键词: 电子商务, 互联网, 预测, 电子消费者, 中国

The fastness in internet and receiving information in single way without much expense has caused some major changes in the travel industry. Still, consumer usage in the traditional ways of buying through travel agents, tour operators, hotels etc is existing and but changing rapidly for the past few years. These changes are primary being facilitated by Internet travel market places (makemytrip.com, yatra.com etc.) that claim to provide an easier, less expensive alternative to traditional methods of ticket procurement without sacrificing service quality. If travel marketplaces are to be successful then they need to understand their customers and what the motivations behind their actions are, when it comes to shopping for discount travel. This paper aims to discuss about

The development of the internet now provides greater opportunities for the service industry in e-commerce, including in the travel industry. Some Indonesian online travel agent companies have succeeded in carrying out strategies that are able to generate intention and attract the attention of consumers to transact, but those that have only received little attention have been acquired by other companies. Online repurchase intentions can be created through online customer reviews. This study aims to determine the effect of online customer review on online repurchase ntentions. The object of this research is online repurchase intention (X) and online customer review (Y). This type of research is descriptive verification. The method used is simple random sampling with a sample size of 200 respondents. The analysis technique used is the analysis of the Structure Equation Model (SEM) using the AMOS 22.0 for Windows program. The findings of this study indicate that online customer review h...

Purpose of the study: This study aims to examine five proposed research models and understand the factors affecting customer expectation, service quality, perceived value, customer satisfaction, and brand loyalty in Online Travel Agent (OTA) companies. This study also evaluates the general feelings of the customers whether they feel satisfied or not with OTA products and/or services. Methodology: The research method of this study used a quantitative approach and analyzed the acquired data by using single and multiple linear regression techniques. The service quality, customer expectation, corporate image, perceived value, customer satisfaction, known as predictor variables that affect the dependent variable of brand loyalty. Main Findings: From the statistical tests conducted in this study, it reveals that only one out of all eleven hypotheses were not accepted. Surprisingly it reveals that the customers keep purchase hotel and/or flight tickets from online travel booking sites no matter its service quality. Customer satisfaction and corporate image were influenced more significantly rather than its service quality. Implication: This study evaluates all customers past purchasing behaviors of the hotel and/or flight tickets purchased through OTA, and the result was valid, thus it can be used to reflect on how Indonesian OTA's products and services may improve the customer satisfaction through their marketing program in the future. Novelty/Originality of this study: There have been problems that might found in Indonesian OTAs that may lower its customer satisfaction level toward the traveling industry. However, there was only a limited number of OTA research studies conducted for the Indonesia market to understand its online consumer behavior. Therefore this study was conducted to explore the plausible factors that cause the problem.