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THE MEDIATING EFFECT OF RELATIONSHIP MARKETING STRATEGY BETWEEN DIGITAL MARKETING STRATEGY AND CONSUMERS’ PURCHASE DECISIONS IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA

  
KANAPATHIPILLAI, Kumaran; KUMARAN, Sharvena. THE MEDIATING EFFECT OF RELATIONSHIP MARKETING STRATEGY BETWEEN DIGITAL MARKETING STRATEGY AND CONSUMERS’ PURCHASE DECISIONS IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA. European Journal of Management and Marketing Studies, [S.l.], v. 7, n. 2, jan. 2022. ISSN 25019988. Available at: <https://oapub.org/soc/index.php/EJMMS/article/view/1205>. Date accessed: 03 june 2026. doi:http://dx.doi.org/10.46827/ejmms.v7i2.1205.