THE EFFECTS OF MONEY PRIMING ON RISK-TAKING BEHAVIOR
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1. | Title | Title of document | THE EFFECTS OF MONEY PRIMING ON RISK-TAKING BEHAVIOR |
2. | Creator | Author's name, affiliation, country | Yasuto Okamura; Kyoto College of Economics, Japan |
3. | Subject | Discipline(s) | |
3. | Subject | Keyword(s) | behavioral economics, risk-taking behavior, consumer psychology |
4. | Description | Abstract | Studies have found that exposure to money influences human behaviors. This study examines the effects of money priming on risk-taking. When either exposed or not exposed to money priming, participants responded to the likelihood that they would engage in unsafe behaviors and the perceived risk of these behaviors. The results revealed that individuals tended to exhibit more risky behavior when they were exposed to money priming. The theoretical implications of these findings and various directions for further research are discussed.
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5. | Publisher | Organizing agency, location | Open Access Publishing Group |
6. | Contributor | Sponsor(s) | |
7. | Date | (YYYY-MM-DD) | 2024-07-02 |
8. | Type | Status & genre | Peer-reviewed Article |
8. | Type | Type | |
9. | Format | File format | |
10. | Identifier | Uniform Resource Identifier | https://oapub.org/soc/index.php/EJMMS/article/view/1764 |
10. | Identifier | Digital Object Identifier (DOI) | http://dx.doi.org/10.46827/ejmms.v9i1.1764 |
11. | Source | Title; vol., no. (year) | European Journal of Management and Marketing Studies; Vol 9, No 1 (2024) |
12. | Language | English=en | en |
13. | Relation | Supp. Files | |
14. | Coverage | Geo-spatial location, chronological period, research sample (gender, age, etc.) | |
15. | Rights | Copyright and permissions |
Copyright (c) 2024 Yasuto Okamura![]() This work is licensed under a Creative Commons Attribution 4.0 International License. The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed. |