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THE EFFECTS OF MONEY PRIMING ON RISK-TAKING BEHAVIOR


 
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1. Title Title of document THE EFFECTS OF MONEY PRIMING ON RISK-TAKING BEHAVIOR
 
2. Creator Author's name, affiliation, country Yasuto Okamura; Kyoto College of Economics, Japan
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) behavioral economics, risk-taking behavior, consumer psychology
 
4. Description Abstract Studies have found that exposure to money influences human behaviors. This study examines the effects of money priming on risk-taking. When either exposed or not exposed to money priming, participants responded to the likelihood that they would engage in unsafe behaviors and the perceived risk of these behaviors. The results revealed that individuals tended to exhibit more risky behavior when they were exposed to money priming. The theoretical implications of these findings and various directions for further research are discussed.

 

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5. Publisher Organizing agency, location Open Access Publishing Group
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2024-07-02
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://oapub.org/soc/index.php/EJMMS/article/view/1764
 
10. Identifier Digital Object Identifier (DOI) http://dx.doi.org/10.46827/ejmms.v9i1.1764
 
11. Source Title; vol., no. (year) European Journal of Management and Marketing Studies; Vol 9, No 1 (2024)
 
12. Language English=en en
 
13. Relation Supp. Files
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2024 Yasuto Okamura
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