Author Details

Jmour, Arij, Researcher in Marketing, Faculty of Economics and Management Sciences of Sfax (FSEGS), Marketing Research Laboratory (LRM), University of Sfax, Sfax, Tunisia

  • Vol 10, No 2 (2025) - Articles
    « ON A VOYAGÉ POUR VOUS! »: EXPLORATORY STUDY OF THE ROLE OF STORYTELLING WITHIN VIRTUAL COMMUNITIES ON THE ONLINE VALUE CO-CREATION
    Abstract  PDF