Otiso, Kennedy Ntabo, Senior Lecturer, Dr., School of Business, Department of Business Administration and Management Science, Koitaleel Samoei University College, (A constituent College of the University of Nairobi), P.O. Box 5-30307- Mosoriot, Kenya
-
Vol 6, No 4 (2021) - Articles
INFLUENCE OF PERCEIVED VALUE ON CUSTOMER RETENTION AMONG MOBILE PHONE USERS IN THE PUBLIC UNIVERSITIES IN WESTERN REGION OF KENYA
Abstract PDF
Copyright © 2017-2023. European Journal of Management and Marketing Studies (ISSN 2501 - 9988) is a registered trademark of Open Access Publishing Group. All rights reserved.
This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.