Author Details

Getaruelas, Roland, Assistant Professor, Department of Business and Management, Gulf College, Muscat, Oman orcid.org/0000-0002-9121-8894

  • Vol 11, No 1 (2026) - Articles
    NEUROMARKETING: EXPLORING COGNITIVE RESPONSE ON CONSUMER BUYING DECISIONS TO ADVERTISEMENT OF RETAIL STORES IN OMAN
    Abstract  PDF