Kumaran, Sharvena, Wollongong University of Malaysia Independent Researcher, Online Entrepreneur, Software Engineer, Malaysia

• Vol 7, No 2 (2022) - Articles
  THE MEDIATING EFFECT OF RELATIONSHIP MARKETING STRATEGY BETWEEN DIGITAL MARKETING STRATEGY AND CONSUMERS’ PURCHASE DECISIONS IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA
  Abstract  PDF
• Vol 7, No 3 (2022) - Articles
  THE MEDIATING EFFECT OF ENTREPRENEURIAL MARKETING STRATEGY BETWEEN DYNAMIC CAPABILITIES AND COMPETITIVE ADVANTAGE IN THE WOMEN-OWNED ENTERPRISES IN MALAYSIA
  Abstract  PDF

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