Author Details

Ping, Yang Wan, Faculty of Business, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

  • Vol 9, No 2 (2024) - Articles
    FROM SERVICE TO SUPERIORITY: UNVEILING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER EXPERIENCE IN THE RETAIL INDUSTRY, KLANG VALLEY, MALAYSIA
    Abstract  PDF