In a world of competition between institutions and business companies, we are witnessing the entry of the trend into the world of education, and the most difficult to education for higher education - academia. The academic institutions are undergoing budgetary cuts, thus requiring them to become more efficient and to find additional sources of financial income. Therefore, we will need them to develop marketing and selling capabilities of their educational services. This article will attempt to review the trend, and explain how they came to this period.

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