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European Journal of Social Sciences Studies ISSN: 2501-8590 ISSN-L: 2501-8590 Available on-line at: www.oapub.org/soc Volume 2 │ Issue 7 │ 2017 doi: 10.5281/zenodo.852512 VISIBILITY ISSUES OF THE LIBRARY AND INFORMATION ASSOCIATION OF ZAMBIA Pailet Chewei Acting Collection Development Librarian University of Zambia Library, P.O. Box 32379 Lusaka, Zambia Abstract: Library associations are organisations where library and information workers come together to share knowledge and experiences and move the profession forward. They lay down standards for performance, provide a range of services to their users and are responsible for looking after their interests. This study investigated visibility of the Library and Information Association of Zambia with the view of ascertaining whether the association’s activities were having any positive impact on the Zambian society. The survey targeted Library and Information Science professionals who had gathered for an Annual General Conference from 18 to 21July, 2017. Adopting a survey research design, the study used questionnaires and interviews to elicit data from a sample of 82 information science practitioners. The Statistical Package for Social Science was used to analyse quantitative data while qualitative data was analysed using content analysis. The study established that visibility of the Library and Information Association of Zambia was poor and that the association had a mammoth task to try and raise its visibility. A non-visible association like LIAZ cannot effectively engage in advocacy with key stakeholders regarding the role of libraries in national development. Therefore, the findings in this study are useful for the purpose of raising visibility of national library associations in Africa and reposition them for advocacy. To try and reverse the negative trend of poor visibility, the study suggests that Librarians and other information providers in Zambia need to proactively publicise the association and the profession as well. The paper provides opportunities for other associations grappling with similar challenges to learn and improve their own activities. Findings Copyright © The Author(s). All Rights Reserved. © 2015 – 2017 Open Access Publishing Group 100 Pailet Chewe VISIBILITY ISSUES OF THE LIBRARY AND INFORMATION ASSOCIATION OF ZAMBIA add to the limited body of knowledge on visibility of library associations and the imperative of having strong library associations in Africa. Keywords: national library associations, professional associations, libraries, LIAZ, visibility, LIS professionals, Zambia 1. Introduction A professional association is a body of persons engaged in the same profession, formed usually to control entry into the profession, maintain standards and represent the profession in discussions with other bodies (Noordegraaf, 2011). Professional library associations support and enrich society and the library and information profession. They unite a country’s library fraternity around a common platform for advocacy and development of the profession (IFLA, 2012). According to IFLA (2012), library associations are key institutions in the library and information sector around the world. Library associations are advocates for equitable access to information, and help to build strong, sustainable library communities by improving services for library users, and supporting development of the profession. Conversely, the Merriam-Webster dictionary (2017) indicates that the word visibility is a noun which means publicity. Accordingly, the term visibility may mean the degree to which something has attracted general attention or degree of exposure to public notice (the quality or state of being known to the public). Lor (2014) posits that to be relevant to society, libraries need to be visibly important. Clearly, being visible has considerable benefits for libraries: wider appreciation in their communities should in the normal course of events translate into the allocation of resources. The risks incurred by lack of visible relevance include ignorance on the part of the community and neglect. Lacking resources, these libraries risk stagnating and ultimately disappearing. For downloading the full article, please access the following link: https://oapub.org/soc/index.php/EJSSS/article/view/180 European Journal of Social Sciences Studies - Volume 2 │ Issue 7 │ 2017 101