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European Journal of Social Sciences Studies ISSN: 2501-8590 ISSN-L: 2501-8590 Available on-line at: www.oapub.org/soc Volume 2 │ Issue 7 │ 2017 doi: 10.5281/zenodo.1000005 ACTIVITY-BASED MODELING OF TRAVEL DEMAND AND BEHAVIOUR Hazael Browni Dr., Independent Researcher Abstract: In all developed and developing countries of the world, the government transportation’s policies aimed at controlling aggregate phenomena such as congestion, emissions and land use patterns. These are achieved through the provision of employerbased commute programs, single occupant vehicle regulation, road pricing, multimodal facilities and transit oriented land development. But these policies affect the aggregate phenomen indirectly through the behaviour of individuals. Furthermore, individuals adjust their behaviour in complex ways, motivated by a desire to achieve their activity objectives. This paper examines the activity based modeling of travel demand and behaviour, the concepts underlying the methods and modeling approaches. Finally, it identified three classes of model systems, which are econometric model systems, hybrid simulation systems and the theory of planned behaviour model, and also look at some examples in each class, considering how they work, and their particular strengths and weaknesses, and above all, looking at the big picture. Keywords: activity-based, modeling, travel demand, models, systems, econometric, hybrid simulation, planned behaviour 1. Introduction Activity based travel model is a richer framework in which travel behaviour is analyse as a daily or multi-day patterns of behaviour, related to, and derived from the differences in lifestyle and activity participations among the population. In order words people makes trips because they wants to participate in activities. And also people make modal choices in order to suit the activities in which they want to participate. So, Copyright © The Author(s). All Rights Reserved. © 2015 – 2017 Open Access Publishing Group 229 Hazael Brown ACTIVITY-BASED MODELING OF TRAVEL DEMAND AND BEHAVIOUR in order words activities is primary and travel secondary. Concerns about congestion, emissions and land use patterns lead governments to consider policies aimed at controlling them. These policies include, for example, employer-based commute programmes, single occupant vehicle regulation, road pricing, multimodal facilities and transit oriented land development. But these policies affect the congestion, emissions and land use patterns indirectly through the behavior of individuals. Moreover, individuals adjust their behavior in complex ways, aggravated by a desire to achieve their activity objectives. This can be illustrated in Figure 1. This figure represents the daily activity and travel pattern of one person who drove alone to work at 8:00 a.m., returned home at 5:00 p.m., and stopped to shop on the way home. In response to an employer sponsored programme which gave strong financial incentives to commute by transit, this person made the switch to transit. This required them to begin their commute earlier, at 7:30 a.m., in order to arrive at work on time. Because their preferred shopping destination wasn't on the transit path, they decided to come straight home after work, then drive alone to do their shopping after arriving at home in the evening. For viewing / downloading the full article, please access the following link: https://oapub.org/soc/index.php/EJSSS/article/view/214 European Journal of Social Sciences Studies - Volume 2 │ Issue 7 │ 2017 230