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European Journal of Social Sciences Studies ISSN: 2501-8590 ISSN-L: 2501-8590 Available on-line at: www.oapub.org/soc Volume 2 │ Issue 9 │ 2017 doi: 10.5281/zenodo.1069089 INFLUENCE OF ENTREPRENEURIAL SKILLS ON THE GROWTH OF MICRO AND SMALL ENTERPRISES OWNED BY WOMEN IN MERU COUNTY, KENYA Isaac Mwithiga1i, Rita Kagwiria2, Mohamed Shano2 1 School of Business & Economics, Meru University of Science & Technology, Kenya 2 Dr., School of Business & Economics, Meru University of Science & Technology, Kenya Abstract: This study was aimed at establishing the influence of entrepreneurial skills on the growth of women owned micro and small enterprises in Meru town. The target population consisted of all women owned micro and small enterprises in Meru town. These enterprises can be classified into four types namely, trade, service, manufacturing and processing. This data was obtained from the business registration register. The study used descriptive statistics and used self- administered questionnaires to collect data. Data analysis was done using descriptive and inferential statictics using SPSS version 22. The study found that entrepreneurial skills such as marketing skills, financial management skills, human management skills, organizing skills among others had very strong influence on the growth of MSEs owned by women. The multiple regression analysis showed that entrepreneurial skills has a strength of 0.829 and a correlation of correlation of 0.696.The study recommended that all means to be used to ensure women entrepreneurs have the necessary enterprise running skills such as marketing skills, financial management organizing skills human resource management skills. Keywords: influence, entrepreneurial, skills, micro and small enterprises, women Copyright © The Author(s). All Rights Reserved. © 2015 – 2017 Open Access Publishing Group 107 Isaac Mwithiga, Rita Kagwiria, Mohamed Shano INFLUENCE OF ENTREPRENEURIAL SKILLS ON THE GROWTH OF MICRO AND SMALL ENTERPRISES OWNED BY WOMEN IN MERU COUNTY, KENYA 1. Introduction In the Kenyan context, a micro enterprise is a business employing between 1 – 10 employees, while Small enterprise employs 11-50 workers. (Steveson et al, 2005) and Kiruja (2013) noted that micro enterprises are particularly important to women in the sense that they provide opportunities for self-employment giving them chances not only to exploit their full potential but also to contribute immensely in the growth of the Kenyan economy. Davidson, Makin & Sandra (2000) record that in United Kingdom; micro and small enterprises are regarded as the major source of employment. However he further argues that (Eby, 2010) further states women owned MSEs face certain challenges such as limited entrepreneurial skills. In the year 2010, 104 million in 59 countries representing slightly higher than 52% of the world’s population were believed to have focused on self-employment through new business creation and development. In the United States of America entrepreneurial skills among women entrepreneurs are perceived to be critical factors contributing to the growth of such ventures owned by women (Mitchelmore S. & Roley J., 2013) Kemkar M. & Sharma J., (2016), in their study in India found some of the critical factors for women entrepreneurs are self-fulfillment relevant knowledge, skills and also relevant experience. Their study further revealed that successful women entrepreneurs portray entrepreneurial skills which included self-initiative, aggressiveness opportunity seeking and exploitation of the same, persistence, being concerned for quality work among others. Mohamend K. Izwar H. & Shah M.(2017), in their study in Nigeria found that women entrepreneurs face similar challenges faced their counterparts in other parts of the world. They further argue that those limitations include lack of adequate entrepreneurial skills hindering them to offer competitive goods and services in the market. Previous studies shows that researchers have conducted more research on women entrepreneurs in other parts of the world like in United States of America, India, Malaysia, South Africa, Nigeria among many others but not so much of it has been done for Kenyan women entrepreneurs, and even more specifically women entrepreneurs in Meru county, although their contribution to the economy of the country is very significant. For viewing / downloading the full article, please access the following link: https://oapub.org/soc/index.php/EJSSS/article/view/269 European Journal of Social Sciences Studies - Volume 2 │ Issue 9 │ 2017 108