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ADOPT DIGITAL TECHNOLOGIES OR SHIP OUT OF BUSINESS: COVID-19 EXPERIENCES OF SMALL AND MEDIUM ENTREPRENEURS IN THE BULAWAYO METROPOLITAN PROVINCE, ZIMBABWE


 
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1. Title Title of document ADOPT DIGITAL TECHNOLOGIES OR SHIP OUT OF BUSINESS: COVID-19 EXPERIENCES OF SMALL AND MEDIUM ENTREPRENEURS IN THE BULAWAYO METROPOLITAN PROVINCE, ZIMBABWE
 
2. Creator Author's name, affiliation, country Kudakwashe Maguraushe; National University of Science and Technology, Faculty of Commerce, Graduate School of Business, P O Box AC 939, Ascot, Bulawayo, Zimbabwe
 
2. Creator Author's name, affiliation, country Gwendoline Vusumuzi Nani; National University of Science and Technology, Faculty of Commerce, Graduate School of Business, P O Box AC 939, Ascot, Bulawayo, Zimbabwe
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) digital exclusion, small to medium enterprises, technological gadgets, training
 
4. Description Abstract This interpretive research study sought to ascertain the technological challenges faced by Small and Medium Enterprises (SMEs) in the Bulawayo Metropolitan Province, Zimbabwe during the COVID-19 pandemic. The thrust of the study was qualitative and semi-structured questionnaires were used to collect data from 30 purposively selected SME owners. Through thematic analysis, the findings revealed that SMEs without technological gadgets faced an array of challenges such as poor communication with business partners, inability to view business transactions, delay in making payments, high operational costs, difficulty in advertising products, and failure to place orders on time. From the research, it was concluded that the COVID-19 pandemic exposed the digital divide amongst SMEs, as those without the technological gadgets and the requisite skills were either forced to close or had minimal business transactions. The study recommended that deliberate policies be put in place to equip SME owners with technological gadgets and internet facilities at subsidised rates and offer free training to prepare SMEs for the digital world.

 

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5. Publisher Organizing agency, location Open Access Publishing Group
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2023-01-09
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://oapub.org/soc/index.php/EJSSS/article/view/1401
 
10. Identifier Digital Object Identifier (DOI) http://dx.doi.org/10.46827/ejsss.v8i3.1401
 
11. Source Title; vol., no. (year) European Journal of Social Sciences Studies; Vol 8, No 3 (2023)
 
12. Language English=en en
 
13. Relation Supp. Files
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
15. Rights Copyright and permissions Copyright (c) 2023 Kudakwashe Maguraushe, Gwendoline Vusumuzi Nani
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