CONTEMPORARY ISSUES AND CHALLENGES OF PROFESSIONAL AND AMATEUR SPORTS IN INDIA

Kanhaiya Kumar Singh, Tesfaye Desalegn

Abstract


The purpose of the article is to focus future issues and challenges in the emerging sports sector in the country. It includes one game nation, cultural influences in the society, labour issues and its management, developing new revenue streams, Meeting new technology challenges and dealing with globalization. Current era is a phase of transformation from old to new, amateur to professional, narrow to broad. Soon India’s name will be appearing higher in the medal tally in Olympics.

 

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contemporary issues and challenges, professional and amateur sports, India

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References


Nielsen Sports, The Indian sports industry in 2016: challenges and opportunities, http://nielsensports.com/indian-sports-industry-2016-challenges- and- opportunities/

The Diplomat, India's Growing Sports Industry, https://thediplomat.com/2016/07/indias-growing-sports-industry

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Quora.com, What are the major problems that the Indian sports & fitness industry are facing which should be taken up and solved through entrepreneurial routes? https://www.quora.com/What-are-the-major-problems-that-the-Indian-sports- fitness-industry-are-facing-which-should-be-taken-up-and-solved-through- entrepreneurial-routes

India Committee of the Netherlands, http://www.indianet.nl/tatarep.html#7

Businessworld, Rewriting India’s Sporting Culture http://businessworld.in/article/Rewriting-India-s-Sporting-Culture/24-04-2017- 116917/


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