European Journal of Management and Marketing Studies

The European Journal of Management and Marketing Studies functions as a peer-reviewed scholarly publication that provides a forum for the exchange of research findings and the sharing of insights within the domains of management and marketing. Below are key points about this journal:

  • Research Papers: The journal publishes original research papers that encompass a diverse array of topics within the realms of management and marketing. These papers serve as conduits for presenting fresh discoveries, theories, and advancements in research pertaining to management and marketing.
  • Interdisciplinary Approach: Embracing an interdisciplinary perspective, the journal actively seeks to amalgamate knowledge from various correlated disciplines, aiming to address multifaceted challenges encountered in the fields of management and marketing.
  • Critical Appraisals: Alongside research papers, the journal accommodates critical evaluations of contemporary and momentous issues within the realms of management and marketing. These assessments offer comprehensive and in-depth analyses of specific subjects, theories, and practices, rendering invaluable insights for researchers and practitioners alike.
  • Regional and Global Emphasis: The journal provides an informed understanding of management and marketing issues with a specific emphasis on European contexts, all the while exploring more extensive global concerns. This dual regional and global perspective proves instrumental in comprehending the nuances and dynamics of management and marketing.
  • Diverse Array of Topics: The journal encompasses a wide spectrum of subjects within the domains of management and marketing. This encompasses strategic management, marketing strategies, consumer behavior, organizational dynamics, leadership, branding, and an array of interconnected areas.

Scholars, researchers, management professionals, marketing practitioners, and individuals with a vested interest in the domains of management and marketing will find this journal to be a valuable and indispensable resource. It serves as an arena for disseminating knowledge, promoting scholarly discourse, and fostering collaboration among experts in the fields of management and marketing. The European Journal of Management and Marketing Studies is published online in English, Spanish, Portuguese, French, and Italian. Printed copies of the journal are available on request. The manuscripts can be submitted by using the submission form or at submit@oapub.org, specifying the preferred journal.


Vol 9, No 1 (2024)

Table of Contents

Articles

Anastasia Griva, Maria Mitroulia, Stefanos Armakolas
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James L. S. Kollie
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Getie Andualem Imiru
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Jade Mark C. Salubre, Kymwell R. Hinlayagan
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