European Journal of Management and Marketing Studies

European Journal of Management and Marketing Studies is an international open access peer-reviewed publication aimed to provide a knowledge platform for academic researchers, practitioners, and policy makers in the area of management, marketing and related disciplines as banking, accounting, human resources management, international business, hotel and tourism, entrepreneurship development, business ethics, corporate governance, cross-cultural studies, public administration. . European Journal of Management and Marketing Studies Research is published quarterly on-line in English, Spanish, Portuguese and Italian. Research papers accepted: articles, communications, intervention studies, study cases, book reviews, commentaries, short reports, etc. Printed copies of the journal are available on request. The research papers can be submitted on-line at social.sciences@oapub.org specifying the preferred journal.


Vol 7, No 4 (2022)

Table of Contents

Articles

Grace Watiri Githatu
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Charlotte Shahmani Sivapatham, Shahrul Azzim Bin Abd Aziz, Ashley Tan Mui Chin, Muhammad Aziph Bin Mustapha Kamil, Sutha Achuthan, Kumaran Kanapathipillai
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Getie Andualem Imiru
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Barbara A. Manko, Susheel Tom Jose
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O. E. Oluwabiyi, O. U. Asikhia, T. K. Egwuonwu
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Ajayi Olalekan Ezekiel, Issa Abdulraheem
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Jorge Rodrigues
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Gwendoline Vusumuzi Nani, Kudakwashe Maguraushe
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Nuno Baptista
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Cherouk Amr Yassin, Amr A. Yassin
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Norull Adlila Binti Alias, Yip Zi-Hao, Muhammad Al-Fateh Bin Mat Ghazali, Fung Yeet Kang, Kumaran Kanapathipillai
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Anuri Kwamboka Priscillah, Ayub E. Shitseswa, Evans Kwendo
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