EVALUATION OF THE PERCEIVED QUALITY OF SERVICE IN SPORT FITNESS CENTERS ACCORDING TO SOME VARIABLES

Gökçe Oktay

Abstract


Purpose: The aim of this study was to evaluate perceived service quality in sports-fitness centers. Methods: The scale forms were applied to the 200 members who volunteered to participate in the research with the permission obtained from the enterprise management and the necessary information was provided by the researcher. Personal information form was used to collect data and Sports-fitness Centers Perceived Service Quality questionnaire was used to measure the service quality of recreational sports centers. In the statistical analysis, Kruskal Wallis analysis was used to determine the relationship between the data and Man Whitney u test was used to determine whether there was any difference between the data. Results: As a result of data analysis; there was no significant difference between perceived service quality in sports fitness centers and gender, age, income level, the purpose of membership, duration of active membership. However, there was a significant difference in educational status and undergraduate status variables (p <0.05). Conclusions: Participants who take advantage of the facilities of recreational sports and fitness programs; membership periods, age, income level, the purpose of membership and active membership periods are not the factors affecting the perception of service quality. Significant differences were found between the participants' status of being a licensed athlete and their educational status. There are differences between the perceptions of the participants with a bachelor's degree and those who are educated in high school and equivalent schools. In the case of a license, it was observed that licensed athletes who regularly play sports are a factor in the perception of service quality in the fitness center.

 

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sports, fitness, perceived quality of service

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References


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