CUSTOMER SATISFACTION WHEN PARTICIPATING IN SPORTS ACTIVITIES AT TRUNG NGOC COMPLEX, TRA VINH CITY, VIETNAM

Nguyen Toan Nang, Kien Hau

Abstract


The purpose of this objective is to share information about patron satisfaction with sports events at Trung Ngoc Complex. Tra Vinh City, Vietnam. By synthesizing documents, interviewers, and statistics, the article surveyed 140 people out of a total of 820 customers regular visits to Trung Ngoc Complex according to the scale of Parasuraman et al. (1985, 1988). In consists has five components and 22 observable variables: tangible (four variables), reliability (five variables), assurance (four variables), (empathy) (five variables). The results demonstrate customer satisfaction when partaking in sporting events at the Trung Ngoc Complex in Tra Vinh, Vietnam; relative unhappiness with concrete methods; responsibility- responsiveness and assurance.

 

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Keywords


satisfaction, physical training activities, Trung Ngoc Complex, Tra Vinh City, Vietnam

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DOI: http://dx.doi.org/10.46827/ejpe.v9i6.4844

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