Burhan Başoğlu


Aiming to unearth the Turkish Sports Media’s understanding of morals and ethics, this study was developed by way of compilation. It aims to explain such relevant topics as morals, ethics, relation between morals and ethics, relation between ethics and philosophy, sports ethics, ethics of the sports media, and to infer a conclusion from those explanations. Sports ethics refer to manners, actions and behaviors performed by sportspeople or people involved in sports and accepted in general by the stakeholders. Sports media provides the public with news about sports through the Press and other communication means, and should aim to popularize the sports, ensure more people to be interested in sports, and promote the sports to the masses. In doing this, it is expected to respect both the sports ethics and Media ethics. However, it is observed that the facts that communication technologies spread fast, access to news and information get easier, the Media grows and expands, and new Media means are introduced cause the sports media to develop a number of unethical notions. It was concluded that the root reason of this tendency is the Media’s aim to be more influential for the public and to access more people by means of various communication means in order to increase its income. In the light of these findings, this study emphasizes that it is important for the sports media to adopt and respect the applicable ethical principles and to act in accordance with them.


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DOI: http://dx.doi.org/10.46827/ejpe.v0i0.906


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