MOBILES INFLUENCING THE ADOPTION OF E-HEALTH IN MOROCCO: ANALYSIS OF THE TAM AND UTAUT MODELS

Dounia Ouadia, Mhamed Hamiche

Abstract


This paper examines the impact of the adoption of new e-health technologies in Morocco. The study focuses on telemedicine and e-health services. It investigates innovation theories and behavioral intention models, while focusing on the Technology Acceptance Model (TAM) and the Unified Theory of Technology Acceptance and Use (UTAUT) to understand the key factors influencing the adoption of these healthcare services. The article seeks to explore how these e-health technologies are redefining interactions between healthcare professionals and patients. The methodology is based on rigorous data collection and analysis, with results interpreted in the context of existing literature. The results predict a growing acceptance of these technologies, with important implications leading to improved access to healthcare and quality of medical services in the region. The conclusion highlights practical implications and proposes directions for future research in this evolving field.

JEL: I15; O33; C83; M15 

 

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Keywords


telemedicine, e-health, technological innovation, Technology Acceptance Model (TAM), Unified Theory of Technology Acceptance and Use (UTAUT), healthcare systems.

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References


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DOI: http://dx.doi.org/10.46827/ejphs.v8i1.203

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