MEDIA AND HEALTH COMMUNICATION: AN OVERVIEW

Konye Cynthia Ikems

Abstract


Disseminating health-related messages to people is very important. Health communication as a field of study ensures that such information get to the target audience. Over time, issues have been raised on who should write health reports and how they should be written. Even though, there are other sources of health information, media have significant role to play in the dissemination of health messages. This is because they have the capacity to reach a scattered, heterogeneous audience at the same time. These media outlets have proven to be dependable, but are however constrained by the following factors: presentation style; the kind of stories they choose to make public; frames and interpretations given to health stories by journalists and finally media ownership and control pattern. One of the suggestions is that researchers should shift from studying contents of the health reports to studying if health reports are given adequate coverage by the media. Media practitioners are also encouraged to concentrate on stories that are people-oriented and not the dramatic ones.

 

Article visualizations:

Hit counter

DOI

Keywords


media coverage, health communication, health messages

Full Text:

PDF

References


Araujo, R. & Lopes, F. (2016). Health journalism in Portuguese newsrooms: an assessment of journalist perception. In Marinescu, V. and Mitu B. (Eds.). Health and the media: Essays on the effects of mass communication. North Carolina: McFarland and company Inc. publishers

Arrroyave, J. (2012). Health, news, and media information. In Obregon, R. & Waisbord, S. (Eds) The Handbook of global health communication. USA: Wiley-Blackwell & Sons Inc.

Aruchelvan, S. (2016). Health news coverage in print media: is it healthy? In Marinescu, V. & Mitu B. (Eds.). Health and the media: Essays on the effects of mass communication. North Carolina: McFarland and company Inc. publishers.

Baggot, R. (2015). Understanding health policy. Great Britain: Policy press to policy and practice. New York: Routledge.

Briggs, C .L. & Hallin, D. C. (2016). Making public health public: how news coverage is remaking media, medicine, and contemporary life. New York: Routledge.

Cole, P. & Harcup, T. (2010). Newspaper journalism. New York: Sage publications ltd.

Finnergan, J. & Viswanath, K. (2009). Health communication: Medical and public health influences on the research agenda. In Ray, E. B. and Donohwe, L. (eds.). Communication and Health: Systems and applications. (pp. 9 – 26), New York: Routledge.

Haider, M., Pal, R. & Al Shoura, S. (2005). Diffusion of innovations and FOMENT: a synergistic theoretical framework in communication. In Haider, M.(Ed.) Global public health communication: challenges and perspectives and strategies. Pp.1 -18. USA: Jones and Bartlette publishers Inc.

Hinnant, A. (2009). Health journalism. In Sterling, C. H. (Ed.) Encyclopedia of journalism. California: Sage.

Kreps, G. I. Barness, M. D., Neiger, B. I. & Thackeray, R. (2009). Health communication. In Bensley, R. J. & Brookins- Fisher, J. (Eds.) Community health education methods: a practical guide. Massachusetts: Bartlett publishers.

Lewis,B. & Lewis,J. (2015). Health communication: a media and cultural studies approach. London: Palgrave.

Martins, N., Weaver, A. J., Yeshua-Katz, D., Lewis, N. H., Tyree, N. E. & Jensen, J. D. (2013). A content analysis of print news coverage of media violence and aggression research. Journal of communication, 63(6), pp 1070-1087.

Obregon, R. & Waisbord, S. (Eds.). (2012). The handbook of global health communication. Oxford: Wiley Blackwell.

Omego, C. U., & Ochonogor, C. I. (2012). Essentials of journalism: theories and practice. Port Harcourt: University of Port Harcourt Press.

Parvanta, C. (2011). Introduction. In Parvanta, C. F., Nelson, D. E., Parvanta, S. & Harner, R. N. Essentials of public health communication. USA: Jones and Bartlett learning

Payne, S. & Horn, S. (Eds.). (2007). Health communication theory and practice. England: Open University Press.

Seale,C. (2012). Media and health. London: Sage publication

Schiavo, B. (2007). Health communication from theory to practice. USA: Jossey press.

Steinberg, S. (2007). An introduction to communication studies . South Africa.: Juta & Co. Ltd

Thomas, R. K. (2006). Health communication. New York: Springer science + Business media Inc.

Torkkola, S. (2016). Multifaceted health communication. In Marinescu, V. and Mitu B. (Eds.). Health and the media: Essays on the effects of mass communication. North Carolinas: McFarland and company Inc. publishers.

Turner, B. & Orange, R. (2013). Specialist journalism. New York: Routledge.

Uzuegbunam, C. E. & Duru, H. C. (2016). Media coverage of the Ebola virus: a content analytical study of The Guardian and Daily Trust newspapers. In Marinescu, V. and Mitu B. (Eds.). The power of the media in health communication (pp. 45-58) Routledge.

Wright, K. B., Sparks, L. & O’Hair, D. H. (2013). Health communication in 21st century. UK: John-Wiley sons Inc.

Zarcadoolas, C., Pleasant, A. & Greer, D. S. (2009). Advancing health literacy: a framework for understanding and action. San Francisco: Jossey-Bass.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Konye Cynthia Ikems

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2015 - 2019. European Journal of Public Health Studies (ISSN 2668-1056/ISSN-L 2668-1056) is a registered trademark of Open Access Publishing Group. All rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.