MEDIA MESSAGES IN DELTA LIFE PROGRAM OF VINH LONG RADIO AND TELEVISION STATION, VIETNAM

Le Vi, Do Thi Xuan Quyen, Thai Cong Dan

Abstract


The Delta Life program of Vinh Long Provincial Radio and Television Station
(https://thvl.vn) is a program about the Mekong Delta with a relatively large number of broadcasts in both content and form. More than a decade of broadcasting - a very long time compared to a television program that has been broadcast and is still continuing. This is a program of great value to the history, culture and people of the Mekong Delta region, South Vietnam. This proves that this program is a good one, bringing many values to the public and being loved by the public. Therefore, realizing that there have not been many research projects on this program or its message, the research was chosen based on a survey of 50 broadcast episodes in 2022. Through the research process, the readers are expected to gain new knowledge and have a more thorough understanding of life, culture, and society in the Mekong Delta.

 

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Keywords


media message, Delta Life program, Mekong Delta, Vinh Long Radio-Television Station

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References


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DOI: http://dx.doi.org/10.46827/ejls.v5i2.541

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