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MEDIA STUDIES: CHARACTERISTICS OF THE TELEVISION PROGRAM MEMORIES OF THE MEKONG DELTA ON DONG THAP RADIO AND TELEVISION
Abstract
The study “Characteristics of the Television Program Memories of the Mekong Delta” (Gợi nhớ miền Tây) on Dong Thap Radio and Television Station, Vietnam, in 2024 analyzes the program through two main dimensions: content and form. Grounded in media and cultural communication theories, the research examines how the program’s content represents regional cuisine, community activities, traditional occupations, and local customs to convey the cultural values and everyday life of the Mekong Delta to audiences both within and beyond the region. At the same time, the study investigates the program’s form, including narrative structure, visual style, camera techniques, sound design, and overall composition, to assess how these formal elements enhance storytelling and audience engagement. The findings show that the program not only preserves and promotes regional cultural identity but also evokes nostalgia among local viewers by celebrating the simplicity, kindness, and resilience of the Mekong Delta people. Through the effective combination of meaningful content and expressive audiovisual forms, Memories of the Mekong Delta communicates cultural messages persuasively, fostering awareness, appreciation, and a sense of responsibility for cultural heritage preservation, particularly among younger generations. The study highlights television’s role as a powerful medium for education, cultural development, and social reflection, emphasizing its capacity to shape public understanding in a rapidly modernizing society. Overall, the research underscores the importance of cultural preservation and demonstrates the program’s contribution to reinforcing regional identity and national pride.
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DOI: http://dx.doi.org/10.46827/ejls.v7i1.676
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