PROPOSAL OF A TECHNOLOGY ACCEPTANCE MODEL: ADOPTION OF ARTIFICIAL INTELLIGENCE IN MOROCCAN SMES

Salma Erraoui, Abderrahmane Amine

Abstract


This article proposes a new model based on the Technology Acceptance Model (TAM) to study the adoption of artificial intelligence (AI) in Moroccan small and medium-sized enterprises (SMEs). It aims to identify and analyze the key factors influencing this adoption, taking into account the specific features and challenges of Moroccan SMEs. By integrating elements such as technological understanding, ease of use, and perceived usefulness, this model offers an in-depth perspective on how Moroccan SMEs can effectively integrate AI into their strategies and operations.

JEL: O33, L86, L26, L53

 

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Keywords


artificial intelligence, small and medium enterprises, technology acceptance model, technology adoption, adoption barriers

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References


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DOI: http://dx.doi.org/10.46827/ejefr.v8i6.1858

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