PERSONNALITE DE L’ENTREPRENEUR ET SON IMPACT SUR LA REUSSITE DES MICRO-ENTREPRISES DE KINSHASA EN RDC
Abstract
L’étude a expliqué la personnalité de l’entrepreneur et son impact sur la réussite des micro-entreprises (ME) de Kinshasa. Pour collecter les données, l’étude a recouru à l’échantillon occasionnel de 120 entrepreneurs des ME de Kinshasa avec une mortalité estimée à 47,1%. Le questionnaire et l’entretien sont des instruments qui ont permis la collecte des données. Les données collectées ont été analysées par l’analyse de contenu et l’analyse statistique. Les résultats ont montré que les entrepreneurs des ME de Kinshasa ont des personnalités constituées des caractéristiques sociodémographiques, des attitudes personnelles et des profits entrepreneuriaux différents qui contribuent significativement et positivement à la réussite de leurs petites et moyennes entreprises dans la mesure où ces entreprises ont connu l’augmentation de la taille de vente, de la part de vente dans le marché, de nombre des clients, de chiffre ou capital d’affaire, de la réputation, des bénéfices enregistrés par jour, par semaine et par mois ainsi que la bonne santé financière. Les entrepreneurs cibles affichent plus les personnalités investigatrices, réalistes, entreprenantes et conventionnelles. Les entrepreneurs font face à plusieurs défis. Il s’agit des défis liés à la qualité des produits ou services, au marketing, à la gestion financière, au pouvoir d’achat de la population, à la concurrence, à l’inflation du taux d’échange, à l’accès à l’énergie hydro-électrique, à l’insécurité, aux taxes et à la tracasserie de l’autorité communale et provinciale et au financement.
The study explained the personality of the entrepreneur and its impact on the success of micro-enterprises (MEs) in Kinshasa. To collect the data, the study relied on a convenience sample of 120 entrepreneurs from MEs in Kinshasa, which has an estimated mortality rate of 47.1%. The questionnaire and the non-directive interview are instruments that facilitated the collection of data. The data collected was analysed through content analysis and statistical analysis. The results showed that the entrepreneurs of MEs in Kinshasa possess personalities characterized by distinct sociodemographic traits, personal attitudes, and entrepreneurial profits that significantly and positively contribute to the success of their MEs. This success is evidenced by increases in sales volume, market share, customer numbers, revenue or capital turnover, reputation, and daily, weekly, and monthly profits, as well as overall financial health. Target entrepreneurs are predominantly identified as having investigative, realistic, enterprising, and conventional personalities. The entrepreneurs of MEs face numerous challenges, including those related to the quality of products or services, marketing, financial management, the purchasing power of the population, competition, inflation rates, access to hydroelectric energy, insecurity, taxes, bureaucratic hassles from local and provincial authorities, and financing.
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DOI: http://dx.doi.org/10.46827/ejefr.v8i8.1935
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