EXPLORING THE NEXUS BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE COMMITMENT IN RETAIL COMPANIES IN DIGOS CITY, PHILIPPINES

Princess G. Cole, Jeff Arlac B. Bantilan, Rey Jay F. Malinao, Larry C. Cerbo Jr.

Abstract


The retail industry offers a wide range of services. However, challenges continuously hamper them, such as inadequate corporate social responsibility (CSR), high employee attrition rates, and the adverse impact of employee commitment on overall employee well-being and performance. This study investigated the relationship between corporate social responsibility (CSR) and employee commitment in retail companies in Digos City. Using a total population sampling or complete enumeration, the study surveyed 170 retail employees. Data were analyzed using statistical tools such as mean and Pearson product-moment correlation. Findings revealed that CSR practices among retail companies in Digos City are generally high across six dimensions, namely: local community-oriented, natural environment-oriented, employee-oriented, supplier-oriented, customer-oriented, and shareholder-oriented CSR. On the other hand, employee commitment was found to be moderate. Furthermore, the analysis indicated a moderately positive relationship between CSR and employee commitment. The study recommended that retail companies in Digos City adopt strategic and balanced CSR programs that prioritize employee well-being while maintaining a holistic CSR framework.

 

JEL:  M14, L81, J53

 

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corporate social responsibility, employee commitment, retail industry, human resource management, Philippines

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DOI: http://dx.doi.org/10.46827/ejefr.v9i3.2001

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