CORPORATE SOCIAL RESPONSIBILITY: FINANCIAL PERFORMANCE AND ORGANIZATIONS INITIATIVE TO ADDRESS THE WELFARE OF SOCIETIES IN GLOBAL COUNTRIES

Jet Mboga

Abstract


The objectives of corporations conducting business entail making profit and or making a difference. Corporations contribute billions of dollars towards corporate social responsibility (CSR) each year in the name of addressing the welfare of the society. The assumption that if companies are successful and exhibit increasing financial performance they have an obligation to care for the society does exist in some regions. This paper explores the understanding of CSR and examines if the population in Kenya expects corporations to take initiative in addressing the welfare of their society. The results substantiate that CSR initiatives from corporations conducting business in Kenya are unexpected by the local population. The findings confirmed that the population sought for assistance from some organizations that included American National Red Cross, UNICEF, World Vision, and World Hunger.  

 

JEL: M14, L25, P42

 

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Keywords


corporate social responsibility, society, financial performance, Kenya, population

References


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