Editorial Policies

Focus and Scope

The main objective of this academic publication is to create an exchange platform between researchers, teachers and scholars that study, teach, learn or are connected to the educational or educational associated disciplines. Our aim is to build and maintain a mutually beneficial and long-term bidirectional informational dialogue among our authors and beneficiaries of the published research.

Its principal scope is to disseminate the latest research findings and scientific advances in the educational field of study, exploring traditional and modern tendencies, observing social and cultural effects and investigating interdisciplinary methodologies. We invite our collaborators to actively participate with their latest scientific research, with their theoretical and practical experience at the development of this informational platform as a novel tool for the advancement of educational science.

Our publication provides an active instrument to the authors for publishing and distributing their achievements world-wide according with the Open Access policies and methods as well as a powerful tool for the researcher in order to obtain theoretical and practical knowledge for future research projects.


Section Policies


Unchecked Open Submissions Checked Indexed Checked Peer Reviewed

Peer Review Process

This journal follows double blind review method preserving the reciprocal academic appreciation, respect and impartiality between authors and reviewers.
The peer review process:
1. A designated member of the editorial board will make an initial assessment about the quality and suitability of a submission in terms of scope, originality and plagiarism. This assessment it allows our qualified reviewers a better usage of their time and resources. Paper written within the guidelines regarding the structure of the paper is thus very important.
2. Once the designated internal editorial board member is satisfied about the suitability of a submission, it is sent to two anonymous peer reviewers for their comment.
3. The reviewer will assign marks and make comment about following six categories:
- Originality of the paper
- The value of the research question and research gap.
- The soundness of the conceptual and technical or methodological framework.
- Insightful discussion in result and discussion section
- The policy implications of the paper
- Academic writing quality.
4. The decision/remarks/suggestions will be communicated to the author(s).


Publication Frequency

Starting with January 2017 European Journal of Management and Marketing Studies will publish 3 issues\year.

All articles are published online, in the current issue, immediately as they are accepted and ready for publication. A DOI (Digital Object Identifier) number will be assigned to all articles, whereby they will become searchable and citeable without delay. The assigned DOI will be activated when the current issue is closed. The published articles will also be collated into printable issues which will be available on request after the current issue is closed.


Open Access Policy

Open access (OA) refers to online research outputs that are free of all restrictions on access (e.g. access tolls) and free of many restrictions on use (e.g. certain copyright and license restrictions). Open access can be applied to all forms of published research output, including peer-reviewed and non peer-reviewed academic journal articles, conference papers, theses, book chapters, and monographs. e open access is equivalent to the definition of open access in the Budapest Open Access Initiative, the Bethesda Statement on Open Access Publishing and the Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities.

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.


Publication Ethics and Publication Malpractice Statement

This journal follows the standard for Ethics and Publication Malpractice set by the Committee on Publication Ethics (COPE) at the 2nd World Conference on Research Integrity, Singapore 2010.


A. Responsibilities for Editors

Publication decisions

The Managing Editor is the authority for deciding which of the articles submitted to the journal should be published. The editor may be guided by the editorial policies of the journal and constrained by such legal requirements as shall then be in force regarding libel, copyright infringement, and plagiarism. The editor may confer with the members of the Editorial Board or reviewers in making this decision.

Fair play

An editor at any time evaluate manuscripts for their intellectual content without regard to the nature of the authors or the host institution including race, gender, sexual orientation, religious belief, ethnic origin, citizenship, or political philosophy of the authors.


The editors and any editorial staff must not disclose any information about a submitted manuscript to anyone other than the corresponding author, reviewers, potential reviewers, other editorial advisers, and the publisher, as appropriate. Open Journal System (OJS) is a well-known platform for scholarly open access journal that prevents unauthorized access to its unpublished contents. In the case of a misconduct investigation, the editor may disclose material to third parties (e.g., an institutional investigation committee or other editors).

Disclosure and conflicts of interest

Unpublished materials disclosed in a submitted manuscript must not be used in an editor's own research without the express written consent of the author. Privileged information or ideas obtained through peer review must be kept confidential and not used for personal advantage. Editors should excuse themselves (i.e. should ask a co-editor, associate editor or other member of the editorial board instead to review and consider) from considering manuscripts in which they have conflicts of interest resulting from competitive, collaborative, or other relationships or connections with any of the authors, companies, or (possibly) institutions connected to the papers. Editors should require all contributors to disclose relevant competing interests and publish corrections if competing interests are revealed after publication. If needed, other appropriate action should be taken, such as the publication of a retraction or expression of concern.

 Involvement and cooperation in investigations

The editors will respond to all allegations or suspicions of research or publication misconduct raised by readers, reviewers, or other editors. Cases of possible plagiarism or duplicate/redundant publication will be assessed by the journal. In other cases, the editors may request an investigation by the institution or other appropriate bodies.


B. Responsibilities for Reviewers

Contribution to Editorial Decisions

Peer review assists the editor in making editorial decisions and through the editorial communications with the author may assist the author in improving the paper.


Any selected referee who feels unqualified to review the research reported in a manuscript or knows that its prompt review will be impossible should notify the editor and excuse himself from the review process.


Any manuscripts received for review must be treated as confidential documents. They must not be shown to or discussed with others except as authorized by the editor.

Standards of Objectivity

Reviews should be conducted objectively. Personal criticism of the author is inappropriate. Referees should express their views clearly with supporting arguments.

Acknowledgement of Sources

Reviewers should identify relevant published work that has not been cited by the authors. Any statement that an observation, derivation, or argument had been previously reported should be accompanied by the relevant citation. A reviewer should also call to the editor's attention any substantial similarity or overlap between the manuscript under consideration and any other published paper of which they have personal knowledge.

Disclosure and Conflict of Interest

Privileged information or ideas obtained through peer review must be kept confidential and not used for personal advantage. Reviewers should not consider manuscripts in which they have conflicts of interest resulting from competitive, collaborative, or other relationships or connections with any of the authors, companies, or institutions connected to the papers.

Reviewer misconduct

Editors will take reviewer misconduct seriously and pursue any allegation of breach of confidentiality, non-declaration of conflicts of interest (financial or non-financial), inappropriate use of confidential material, or delay of peer review for competitive advantage. Allegations of serious reviewer misconduct, such as plagiarism, will be taken to the institutional level.


C. Responsibilities for Authors

Reporting standards

Authors of reports of original research should present an accurate account of the work performed as well as an objective discussion of its significance. Underlying data should be represented accurately in the paper. A paper should contain sufficient detail and references to permit others to replicate the work. Fraudulent or knowingly inaccurate statements constitute unethical behavior and are unacceptable.

Data Access and Retention

Authors are asked to provide the raw data in connection with a paper for editorial review, and should be prepared to provide public access to such data and should in any event be prepared to retain such data for a reasonable time after publication.

Originality and Plagiarism

Authors should adhere to publication requirements that submitted work is original, is not plagiarized, and has not been published elsewhere - fraudulent or knowingly inaccurate statements constitute unethical behavior and are unacceptable. If an author has used the work and/or words of others, that this original is been appropriately cited or quoted and accurately reflects individuals’ contributions to the work and its reporting.

Multiple, Redundant or Concurrent Publication

An author should not in general publish manuscripts describing essentially the same research in more than one journal or primary publication. Submitting the same manuscript to more than one journal concurrently constitutes unethical publishing behavior and is unacceptable.

Acknowledgement of Sources

Proper acknowledgment of the work of others must always be given. Authors should cite publications that have been influential in determining the nature of the reported work.

Authorship of the Paper

Authorship should be limited to those who have made a significant contribution to the conception, design, execution, or interpretation of the reported study. All those who have made significant contributions should be listed as co-authors. Where there are others who have participated in certain substantive aspects of the research project, they should be acknowledged or listed as contributors. The corresponding author should ensure that all appropriate co-authors and no inappropriate co-authors are included on the paper, and that all co-authors have seen and approved the final version of the paper and have agreed to its submission for publication.


If the work involves chemicals, procedures or equipment that have any unusual hazards inherent in their use, the author must clearly identify these in the manuscript.

Disclosure and Conflicts of Interest

All authors should disclose in their manuscript any financial or other substantive conflict of interest that might be construed to influence the results or interpretation of their manuscript. All sources of financial support for the project should be disclosed.

Fundamental errors in published works

When an author discovers a significant error or inaccuracy in his/her own published work, it is the author’s obligation to promptly notify the journal editor or publisher and cooperate with the editor to retract or correct the paper.


D. Disclaimer

Neither the editors nor the Editorial Board is responsible for authors’ expressed opinions, views, and the contents of the published manuscripts in the journal. The originality, proofreading of manuscripts and errors are the sole responsibility of the individual authors. All manuscripts submitted for review and publication in the journal go under double-blind reviews for authenticity, ethical issues, and useful contributions. Open Access Publishing Group shall not be responsible or answerable for any loss, damage or liability caused in relation to/arising out of conflicts of interest, copyright violations and inappropriate or inaccurate use of any kind content related or integrated into the research work. Decisions of the reviewers are the only tool for publication in the journal and will be final.


Privacy Policy Statement

1. Introduction

Open Access Publishing Group values its visitors' privacy. This privacy policy is effective 08-08-2015 it summarizes what information we might collect from a registered user or other visitor, and what we will and will not do with it. Please note that this privacy policy does not govern the collection and use of information by companies that Open Access Publishing Group does not control, nor by individuals not employed or managed by Open Access Publishing Group. If you visit a Web site that we mention or link to, be sure to review its privacy policy before providing the site with information.

2. What we do with your personally identifiable information

It is always up to you whether to disclose personally identifiable information to us, although if you elect not to do so, we reserve the right not to register you as a user or provide you with any products or services. "Personally identifiable information" means information that can be used to identify you as an individual, such as, for example:

- your name, email address;

- your Open Access Publishing Group user and password;

- any account-preference information you provide us;

- your computer's domain name and IP address, indicating;

- where your computer is located on the Internet;

If you do provide personally identifiable information to us, either directly or through a reseller or other business partner, we will:

- not sell or rent it to a third party without your permission - although unless you opt out, we may use your contact information to provide you with information we believe you need to know or may find useful, such as news about our services and products and modifications to the Terms of Service;

- take commercially reasonable precautions to protect the information from loss, misuse and unauthorized access, disclosure, alteration and destruction;

- not use or disclose the information except:

a). as necessary to provide services or products you have ordered, such as (for example) by providing it to a carrier to deliver products you have ordered;

b). in other ways described in this privacy policy or to which you have otherwise consented;

c). in the aggregate with other information in such a way so that your identity cannot reasonably be determined (for example, statistical compilations);

d). as required by law, for example, in response to a subpoena or search warrant;

e). to outside auditors who have agreed to keep the information confidential;

f). to a successor organization in the event of a merger, acquisition, bankruptcy, or other sale or disposition of all or a portion of Open Access Publishing Group 's assets. The successor organization's use and disclosure of your personally-identifiable information will continue to be subject to this privacy policy unless (i) a court orders otherwise, for example a bankruptcy court; or (ii) the successor organization gives you notice that your personally-identifiable information will be subject to the successor organization's own privacy policy, along with an opportunity for you to opt out (which may cause you not to be able to continue to use the www.oapub.org. If you submit personally-identifiable information after such a transfer, that information may be subject to the successor entity's privacy policy;

g). as necessary to enforce the Terms of Service;

h). as necessary to protect the rights, safety, or property of Open Access Publishing Group its users, or others; this may include (for example) exchanging information with other organizations for fraud protection and/or risk reduction.

3. Other information we collect

We may collect other information that cannot be readily used to identify you, such as the domain name and IP address of your computer. We may use this information, individually or in the aggregate, for technical administration of our Web site(s); research and development; customer- and account administration; and to help us focus our marketing efforts more precisely.

4. Cookies

Open Access Publishing Group uses "cookies" to store personal data on your computer. We may also link information stored on your computer in cookies with personal data about specific individuals stored on our servers. If you set up your Web browser (for example, Internet Explorer or Firefox) so that cookies are not allowed, you might not be able to use some or all of the features of our Web site(s).

5. External data storage sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted.

6. Your privacy responsibilities

To help protect your privacy, be sure:

- to not share your user ID or password with anyone else;

- to log off the Open Access Publishing Group Web site when you are finished;

- to take customary precautions to guard against "malware" (viruses, Trojan horses, bots, etc.), for example by installing and updating suitable anti-virus software.

7. Information collected from children

You must be at least 13 years old to use Open Access Publishing Group's Web site and service(s). Open Access Publishing Group does not knowingly collect information from children under 13.

8. Changes to this privacy policy

We reserve the right to change this privacy policy as we deem necessary or appropriate because of legal compliance requirements or changes in our business practices. If you have provided us with an email address, we will endeavor to notify you, by email to that address, of any material change to how we will use personally identifiable information.

9. Questions or comments?

For any questions or comments about Open Access Publishing Group's privacy policy please contacts us via email at contact@oapub.org.

Thank you for choosing Open Access Publishing Group!


Copyright Policy Statement

By submitting an article, the author(s) confirm(s) and guarantee(s) on behalf of him-/herself and any co-author(s) that the manuscript has not been submitted or published elsewhere, and that he or she hold(s) all copyright in and titles to the submitted contribution, including any figures, photographs, line drawings, plans, maps, sketches, and tables, and that the article and its contents do not infringe in any way on the rights of third parties. The author indemnifies and holds harmless the publisher from any third-party claims.

After the publication the author(s) retain(s) the copyrights of their published research works under a CC BY - Creative Commons Attribution License 4.0 which allows the users to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) for any purpose, even commercially, with the condition of attribution (users  must give appropriate credit, provide a link to the license, and indicate if changes were made). Users may do so in any reasonable manner. The licensor cannot revoke these freedoms as long as the user follows the license terms.

The entire legal code of CC BY - Creative Commons Attribution License 4.0 is available here.


Editorial Board Membership Policy

The open access principles of publishing require a highly specialized team of reviewers, consultants and associate editors in order to provide a proper and efficient publication process. The members of our editorial team should possess a wide experience on their research field, good analytical capabilities and solid knowledge of the latest achievements on their research area. The requests for the editorial team membership must include a detailed description of affiliation, research interests, professional and editorial activity. The requests could be submitted at contact@oapub.org. In order to certify the membership on the editorial board of the journal a Certificate of membership is issued. It contains the name of the member, the journal name and identification (ISSN) and the date in which the certificate is issued. The list of all the members of the editorial board could be consulted in the ABOUT/EDITORIAL TEAM on the main menu.


Author's Gudelines

This publication welcomes submissions in any of the following categories: research articles, book and article reviews, case reports, research commentary and opinions; communications, research notes and essays, intervention studies.

The journal is a periodical that welcomes submissions from researchers belonging to the Management and Marketing  fields of study or any other interdisciplinary connected disciplines.

The manuscripts submitted to our journals must have not be subject of a concomitant submission, under review or previous publication in another journal. The following categories of previously published manuscripts will benefit by special analysis will be published with a descriptive mention on the footnote of the first page:

- articles which have been presented on conferences, seminaries, etc.;

- articles that have been previously published but have been updated, improved, actualized, parts of thesis can be submitted;

- articles that are parts, chapters of thesis, dissertations, book chapters, etc.

Authors are required to ensure that the submitted manuscripts or part of it a do not infringes existing copyrights, or the rights of a third party.

A. Accepted languages: manuscripts written in English (American or British usage is accepted, but not a mixture of these), Italian, Spanish, Portuguese and French are accepted. Alternatively, articles written as two columns (different languages, English + another, etc..) are also accepted. A bilingual tittle is required. Bilingual abstracts and keywords are highly recommended.

B. Content: a full research paper should have (depending on its type and purpose) the following sections:

1. Title: the title must be a concise and informative description of the research paper that accurately reflect the main scope and content of the manuscript.

2. Name(s) of the author(s) and affiliation(s) of the author(s): the complete name of the authors and information about their actual affiliation including: institution, address and country. Detailed information about the author(s), about their fields of interest and research activities can be provided on a separate “About the author(s)”section.

3. Abstract: this section should include a succinct, self-contained and powerful statement that describes the main objective of the study. The abstract must be approximately 300 words with no undefined abbreviations or unspecified references.

4. Key words (indexing terms): a list of 4 to 10 significant keywords as index terms, related to the main objectives and content of the study.

5. Introduction: this section should comprise a description of the general framework, definitions and principles, primary issues and controversies, background information and contexts, etc.  

6. Literature Review: a section dedicated to the significant literature resources, consulted or employed, that contributed to the study. It surveys scholarly articles, books and other sources (e.g. dissertations, conference proceedings) relevant to a particular issue, area of research, or theory, providing a description, summary, and critical evaluation of each work. The purpose is to offer an overview of significant literature published on a topic.

7. Material and Methods: a section intended to contain a detailed description of all the methods, materials, collaborators and participants at the study. The protocols used for data acquisition, techniques and procedures, investigated parameters, methods of measurements and apparatus should described in sufficient detail to allow other scientists to understand, analyze and compare the results. The study subjects and participants should be described in terms of number, age and sex. The statistical methods should be described in detail to enable verification of the reported results. This section could contain a separate sub-section that comprises the explanation of the abbreviated terms used on the study.

8. Results and Discussion: a comparative or descriptive analysis of the study based on results, on previously studies, etc. The results should be presented in a logical sequence, given the most important findings first and addressing the stated objectives. The number of tables and figures should be limited to those absolutely needed to confirm or contest the premise of the study.The authors should deal only with new or important aspects of the results obtained. Material from the Results section should not be repeated, nor new material introduced. The relevance of the findings in the context of existing literature or contemporary practice should be addressed.

9. Recommendations: this section contains theoretical and practical recommendations, further research ideas, new approaches, suggestions and concerns regarding potential social and cultural impacts, etc.

10. Conclusion: in this final section, the main find outs are concisely reiterated. Only conclusions supported by the study findings should be included.

11. Acknowledgements: people who contributed towards the work in any way for the manuscript preparation, but do not meet the criteria for authorship should be listed in acknowledgements section mentioning their contributions. These also include funding source(s) of each author and describe the involvement of funding body or organization in the whole work. It is recommended to acknowledge the editor if any manuscript was revised for language corrections. Permissions should be obtained from all those who are acknowledged in this section.

12. About the Author(s): a section in which can be presented in a detailed way authors(s) activities, research interests, memberships and affiliations, published research, etc.

13. References: the references section should contain all the identification elements of the consulted sources. Some examples:

 - Journal article

Smith A, White D, Hokanson C, Grant S, 2010. Situations of Pre-Competitive Stress of Young Italian´s Athletes. Journal of Sport Sciences 95: 633-637. doi: 10.1008/s00421-009-04965-7

- Article with DOI

Smith A, Jones B, 2006. The Relationship between Lateral Movement and Power in Young Hockey Players, doi: 10.1008/s0010000065

- Thesis

Sami K, 2005. Factors affecting the educational development in severe obese children. PhD Thesis, University of Padua

- Online document

Wright K, 2007. The role of social media networks on acquisition of second language technical terms and expressions. http://academyscience.org/articles/11/6/16/1. Accessed 14 April 2015

- Book

East H, Jackson B, 2001. The social and cultural impact of Short-Term Study-Abroad Strategies, Chicago, IL, USA

- Book chapter

White A, Kerim M, 2001 The social and cultural impact of Short-Term Study-Abroad Strategies, 3rd edn. Chicago, IL, USA, pp 3430-3457

C. Elements

1. Figures and Tables should have a numbered explanatory label posted below the graphic element. Each figure and table should have a descriptive caption that describes and defines all the abbreviations included. If the element contains data from external sources, an explanatory citation should be included. Photographic images can be submitted if they are saved in JPEG format at a resolution of 300 dpi. The tables are required to have, if appropriate or possible, the width and the height of the size of an entire page avoiding the splitting on more pages.

2. Formulas and Equations could be inserted as objects if created with another external program (Wolfram Mathematica, Mathlab, etc) or by using Microsoft Equation Editor included on the last editions of Microsoft Office.

3. Supplementary Files: appendixes, supplementary files or any other resource related to the research could be attached at original manuscript. The attachments will be placed on the “Supplementary files” section on right side of the screen. It is highly recommended, for a better and faster publication process, that all the files to be submitted together and in their final and definitive form.

D. Limitations: there are absolutely no limit and no extra charges on:

- how many pages are allowed for a research paper. It depends on many factors, the researcher should decide that. A 5-25 pages research article it is only a recommendation, not a limit.

- how many authors a research paper may have. Collaboration is the key.

- how many graphic elements, figures, pictures, photos, tables, appendixes a research paper may contain. We are strongly encouraging our authors on providing any possible method designated to ensure better and faster information exchange.               

E. File Formats: the preferred file format for the manuscript is Microsoft Word 2003 (*.doc), 2010 (*.docx) or later version. For the supplementary files that do not need further editing formats as Adobe Acrobat Portable Document (*. pdf), Image files (*.bmp, *.jpg, *.gif, etc.) can be submitted.

F. Template: a model of the manuscript can be downloaded here.

G. Submission: The file containing the research paper (and any supplementary files) could be submitted:

- by email at social.sciences@oapub.org specifying the preferred journal.

- by using the submission form: 


Covered Research Areas and Related Disciplines

This comprehensive list covers a wide range of topics within Management and Marketing Studies, showcasing the multidisciplinary nature of the field and its relevance in contemporary business environments:

  • Marketing Management: Research in marketing management involves the planning, execution, and analysis of marketing strategies to achieve business objectives. This includes market segmentation, product positioning, pricing, and promotional activities.
  • Strategic Management: Strategic management focuses on the formulation and execution of long-term organizational strategies. Researchers explore topics such as competitive advantage, strategy development, and strategic planning processes.
  • Market Research and Consumer Insights: This area delves into understanding consumer behavior, preferences, and motivations. Researchers employ various methods to collect and analyze data to guide marketing decisions.
  • Brand Development and Equity: Brand management involves the creation, development, and maintenance of strong brand identities. Researchers study brand equity, loyalty, and the impact of branding on consumer choices.
  • Product Innovation and Development: Product innovation research explores the processes of creating and launching new products or improving existing ones. This includes ideation, design, testing, and market introduction.
  • Consumer Behavior and Decision-Making: Examining the psychological and sociological factors that influence consumers' choices and purchasing decisions is crucial. Researchers investigate these factors and their implications for marketing strategies.
  • Digital Marketing and Online Consumer Behavior: With the rise of digital platforms, this area focuses on marketing strategies in the online realm, including social media marketing, content marketing, and e-commerce.
  • Marketing Analytics and Data-Driven Decision-Making: Researchers in this field use data analysis and statistical techniques to derive actionable insights for marketing strategies and campaign optimization.
  • Integrated Marketing Communications: This area covers the coordination of various communication channels (advertising, public relations, social media) to convey a consistent brand message to consumers.
  • Sales Management and Customer Relationship Management (CRM): Sales management research involves optimizing sales processes and sales team performance. CRM focuses on maintaining strong customer relationships through data-driven strategies.
  • Retail Management and Omnichannel Retailing: Researchers explore the management of retail businesses, including store operations, visual merchandising, and the integration of online and offline channels.
  • Market Segmentation and Targeting: Understanding diverse customer segments and effectively targeting them with tailored marketing messages is a core aspect of market segmentation research.
  • Sustainable Marketing and Corporate Social Responsibility (CSR): Examining environmentally and socially responsible marketing practices, as well as the impact of CSR initiatives on brand perception.
  • International Marketing and Cross-Cultural Consumer Behavior: Researchers investigate marketing strategies in global markets, considering cultural differences, market entry modes, and international branding.
  • Marketing Metrics and Return on Investment (ROI): Evaluation of marketing performance using key performance indicators (KPIs) and measurement of the return on marketing investments.
  • Marketing Ethics and Responsible Advertising: Ethical considerations in marketing practices, including issues like truth in advertising, deceptive marketing, and ethical advertising strategies.
  • Services Marketing and Service Quality: Service marketing research focuses on marketing strategies for service-based businesses, emphasizing service quality and customer satisfaction.
  • Marketing in Emerging Markets: This area explores the unique challenges and opportunities of marketing in developing economies, including market entry and adaptation strategies.
  • Influencer Marketing and Social Media Influence: Research on influencer marketing campaigns, influencer selection, and the impact of influencers on consumer behavior.
  • Business-to-Business (B2B) Marketing and Relationship Marketing: B2B marketing strategies and relationship-building with business clients are studied in this field.
  • Cultural Influences on Marketing Strategies: Research investigates how cultural factors impact marketing strategies and consumer preferences.
  • Marketing in the Healthcare Industry: Exploration of marketing practices specific to healthcare organizations, including healthcare service marketing and pharmaceutical marketing.
  • Data Privacy and Marketing Compliance: Study of data privacy regulations, consumer consent, and legal compliance in marketing practices.
  • Marketing in the Digital Age: Research on the evolving landscape of digital marketing, including AI applications, chatbots, and programmatic advertising.
  • Marketing Strategy and Competitive Advantage: Analysis of strategies that create a sustainable competitive advantage for businesses in various industries.
  • Consumer Trust and Brand Credibility: Examining how brands build and maintain trust with consumers through marketing strategies and communication.
  • Marketing and Crisis Management: Research on how organizations manage and recover from marketing crises, including reputation management.
  • Ethical Marketing and Social Impact: Exploration of marketing practices that align with ethical principles and contribute to positive social impacts.
  • Marketing and Big Data Analytics: Investigation of the use of big data and advanced analytics in marketing decision-making and personalization.
  • Cross-Channel Marketing Integration: Research on strategies that integrate marketing efforts across multiple channels, ensuring a consistent brand message.
  • Marketing in Financial Services: Focused on marketing strategies in the banking, insurance, and financial sectors.
  • Entrepreneurial Marketing: Study of marketing practices in entrepreneurial ventures, including startups and small businesses.
  • Marketing and Supply Chain Management Integration: Exploration of the intersection of marketing and supply chain strategies to optimize product delivery.
  • Marketing and Tourism Industry: Research into marketing strategies within the tourism and hospitality sector.
  • Marketing for Nonprofit Organizations: Examination of marketing practices in nonprofit and charitable organizations.
  • Marketing and Ecosystem Partnerships: Analysis of marketing strategies within business ecosystems and collaborative partnerships.
  • Marketing and Reputation Management: Research on how marketing practices impact an organization's reputation and public perception.
  • Marketing and Big Data Privacy: Exploration of data privacy concerns and regulations related to marketing data.
  • Marketing and Artificial Intelligence (AI): Study of AI applications in marketing, including chatbots, predictive analytics, and AI-driven personalization.
  • Marketing and Customer Experience: Research on how marketing efforts influence and enhance the overall customer experience with brands and products.


Publication Procedure

1. All our published research works can be freely accessed, visualized, downloaded and modified under a Creative Common License 4.0. No registration or creating of an account are necessary.

2. Authors who choose to publish their research works may contact us at contact@oapub.org and submit their manuscripts at the specified email addresses indicating the selected journal or by using the appropriate submission form.

3. After submitting, an informative email containing the present publication procedure will be sent at the email address provided by the submitter. The review procedure begins after the author communicate us his agreement \ acknowledgement of our publication procedure.

4. After the manuscript’s review, the submitter is informed about the acceptance of his submission at the email address provided by the submitter. In case of accepted manuscripts, an informative email is containing the details for the processing fee payment procedure.

5. The Article Processing Fee is required to be paid only if the article has been accepted for publication. It has a fixed amount no matter how many authors, pages, graphic content the article may have.

6. After the payment of the processing fee, the manuscript is updated, edited, formatted and published on the current issue of the selected journal. A DOI is assigned and a publication certificate is issued.

7. The Crossref DOI (prefix 10.46287) will be assigned at the publication moment (when the final form of the article is published online). In order to allow (potential) post-publication last adjustments, updates, corrections, etc., the DOI’s activation will be delayed, usually until the current issue is closed. After the registered DOI is activated, no more changes can be made to the registered content (the article) and the article’s metadata. If an earlier activation of the DOI is necessary, we will offer our support in regard.  In the eventuality of post-publication updates, adjustments, corrections, etc. the stability of the platform and a backup of the platform will be a priority; the mentioned operation will take place after a backup copy is realized.

8. The article’s file (a pdf file), the publication certificate are sent attached at an informative email containing the addresses of the issue, abstract’s and article’s page.


Processing Charge, Payment, Refund and Cancellation Policies

1. Processing Charge Policy

Open access publishing is a new generation non-profit digital publishing where the author(s) is\are charged an Article Processing Charge (APC) which allows the covering of:

- the operative costs occasioned by the publication procedures (editing, processing, indexing); and

- the administrative costs (web-hosting, web-mastering, upgrades) which allow maintaining the publications and their contents available on-line, anytime, for free, to anyone,  as requested by the Open Access principles.

The APC is the only requested fee for the online publishing of an article.

2. Payment Policy

After the submission, the author(s) must:

- acknowledge and confirm the publication procedures; and

- agree that in case of the acceptance of the submitted manuscript, the publication will occur only after the payment of the APC.

After the acceptance for publication, the author(s) is\are informed about and become(s) responsible for the payment of the APC. A mail containing the detailed modalities of payment is provided. The payment can be made by using any of the following modalities:

- via on-line busing credit\debit card payment;

- via International transfer.

Prompt payment is advised, as the article will not be published until the payment is received.

During the all the publication procedure and, especially during the payment process, in order to avoid any unpleasant situation, the communication is highly recommended. In case of delayed payment, lack of communication, etc. the rejection of the submitted article will be applied.

3. Refund Policy

Open Access Publishing Group will agree, at its discretion, for the repay in case an article has not been published within 30 days from the date of payment, if the fact occurs as consequence of Open Access Publishing Group fault. The policy applies only in case the publisher delays the publication. The refund policy does not apply, on any circumstances once\after the article is published and available online.

4. Cancellation Policy

Open Access Publishing Group does not encourage the withdrawal of a manuscript once the submitted article was reviewed and accepted. It also does not allow the cancellation; the withdrawal or the refund of the processing fee once\after the article has been published.             

5. Complaints Policy

The authors are entirely responsible of the quality of the submitted manuscripts as well as their content source and originality. Any complaint, no matter which part are responsible for,  regarding the editing characteristics, omissions, adjustments, publishing or webhosting issues must be expressed by the author(s) via email contact@oapub.org in 10 days after the publication. The occurrence will be resolved in an amiable way and will not be considered as a potentially cause of cancellation, withdrawal or refund. For any other questions and information regarding our policies, please contact us at contact@oapub.org.



Article Processing Charge (APC)

Beginning with June 1, 2021 the Article Processing Charge (APC) for European Journal of Management and Marketing  Studies is 85USD.