Kumaran Kanapathipillai, Nur Nadiah Mahbob, Sharvena Kumaran, Subaneewasri Narayanan


This research scrutinizes the influence of dynamic capabilities in achieving and sustaining competitive advantage by women who own enterprises in Malaysia. The contribution of the businesswomen is highly significant to the economy of the nation. Malaysian businesswomen strive hard to stay competitive in the business environment. Therefore, they understand the significance of dynamic capabilities to attain competitive advantage. However, dynamic capabilities in solo will not lead to competitive advantage because the businesswomen operate their business in a volatile business environment. Another significant factor that impacts competitive advantage is entrepreneurial marketing strategies. Therefore, the intervening effect of entrepreneurial marketing strategy between dynamic capabilities and competitive advantage was investigated in this research. A total of 1023 businesswomen imparted their views through questionnaires in this research. Additionally, in-depth literature was presented to reveal the association between dynamic capabilities, entrepreneurial marketing strategies, and competitive advantage of the businesswomen. The findings of this research implied a statistically significant relationship between dynamic capabilities and entrepreneurial marketing strategy as well as competitive advantage. Finally, all the hypotheses formulated for this study were supported by data, which illuminated that entrepreneurial marketing strategy statistically mediates the relationship between dynamic capabilities and competitive advantage of the women-owned enterprises in Malaysia. Moreover, this study verifies that the businesswomen in Malaysia who engage in dynamic capabilities will be able to apply entrepreneurial marketing strategies in their enterprises to achieve competitive advantage, ensuring the enterprise’s survival and success in an ever-changing business environment.


JEL: M10; M30; M31; L62


Article visualizations:

Hit counter


women-owned enterprise, entrepreneurship, dynamic capabilities, entrepreneurial marketing strategy, competitive advantage

Full Text:



Agbim, K. C., & Idris, A. J. (2015). Competitive advantage through knowledge dissemination: An empirical analysis of hotels in Makurdi metropolis, Benue state, Nigeria. European Journal of Business and Innovation Research, 3(1), 22–35.

Aggarwal, V. A., Posen, H. E., & Workiewicz, M. (2015). Adaptive capacity and the dynamics of operational capabilities (1–40). INSEAD Working Paper Series No. 2015/09/EFE. Fontainebleau, France: INSEAD

Aguirre, M. G. (2011). Dynamic capabilities and competitive advantage into Mexican firms: Testing Gibrat’s Law. Revista Nicolaita de Estudios Económicos, 6(2), 35 – 56.

Agyapong, A., & Acquaah, M. (2016). The direct and indirect effects of innovative capability on firm performance: Evidence from micro and small family businesses in Ghana. In Family Businesses in SubSaharan Africa, Palgrave Macmillan, New York.

Al-Mamun, A., Mohiuddin, M., Fazal, S. A., & Ahmad, G. B. (2018). Effect of entrepreneurial and market orientation on consumer engagement and performance of manufacturing SMEs. Management Research Review, 41(1), 133- 147.

Ali, A., & Christofferson, K. (2011). Internal Internationalization—A peek into the Black Box. Gothenburg, Sweden: University of Gothenburg.

Alqahtani, N., & Uslay, C. (2020). Entrepreneurial marketing and firm performance: synthesis and conceptual development. Journal of Business Research, 113, 62-71.

Ambrosini, V., & Bowman, C. (2009). What are dynamic capabilities and are they a useful construct in strategic management? International Journal of Management Reviews, 11(1), 29-49. Retrieved from: http://doi:10.1111/j.1468-2370.2008.00251.x

Arend, R. J., & Bromiley, P. (2009). Assessing the dynamic capabilities view: Spare change, everyone? Strategic Organization, 7(1), 75–90.

Baker, W. E., & Sinkula, J. M. (2009). The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses. Journal of Small Business Management, 47(4), 443–464.

Bambang, A., Kusumawati, A., Nirman, U., & Suharyono, S. (2021). The effect of spiritual marketing and entrepreneurship orientation on determining sustainable competitive advantage. The Journal of Asian Finance, Economics, and Business, 8(2), 231-241. Retrieved from:

Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-121.

Barreto, I. (2010). Dynamic capabilities: A review of past research and an agenda for the future. Journal of Management, 36(1), 256-280. Retrieved from: http://doi:10.1177/0149206309350776

Bavarsad, B., Jafari, S., Hosseini, S. A., & Hozhabri, A. A. (2015). Analysing the impact of entrepreneurial marketing on sustainable competitive advantage in SMEs. In 2015 9th International Conference on e-Commerce in Developing Countries: With a focus on e-Business (ECDC), Isfahan, Iran, 16 April 2015 (1–10). Retrieved from:

Becherer, R. C., Haynes, P. J., & Helms, M. M. (2008). An exploratory investigation of entrepreneurial marketing in SMEs: the influence of the owner/operator. Journal of Business and Entrepreneurship, 20(2), 44-63.

Bentler, P. M. (1990). Comparative Fit Indexes in Structural Models. Psychological Bulletin, 107, 238-246.

Bentler, P., & Bonett, D. (1980). Significance Tests and Goodness-of-Fit in Analysis of Covariance Structures. Psychological Bulletin. 88, 588-606.

Berdine, M., Parrish, E., Cassill, N. L. & Oxenham, W. (2008). Measuring the competitive advantage of the US textile and apparel industry, in Alfred, P, Boston Industry Studies, Sloan Foundation.

Bhuian, S. N., Menguc, B., & Bell, S. J. (2005). Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance. Journal of Business Research, 58(1), 9-17.

Breznik, L., & Lahovnik, M. (2016). Dynamic capabilities and competitive advantage: Findings from case studies. Management. Journal of Contemporary Management, 21(Special issue), 167–185.

Buccieri, D., Javalgi, R. G., & Gross, A. (2021). Innovation and differentiation of emerging market in international new ventures the role of entrepreneurial marketing. Journal of Strategic Marketing (2021), 1- 29

Buccieri, D., Javalgi, R. R. G., & Cavusgil, E. (2020). International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities. International Business Review 29(2): 101639.

Capron, L., & Mitchell, W. (2009). Selection capability: How capability gaps and internal social frictions affect internal and external strategic renewal. Organization Science, 20(2), 294-312.

Chahal, H., & Bakshi, P. (2015). Examining intellectual capital and competitive advantage relationship: Role of innovation and organizational learning. International Journal of Bank Marketing, 33(3), 1–35.

Chinna, K. & Yuen, C. W. (2015). Statistical Analysis Using SPSS. (2nd ed.). Pearson Malaysia.

Chukwuemeka, O. W., & Onuoha, B. C. (2018). Dynamic Capabilities and Competitive Advantage of Fast Foods Restaurants, International Journal of Management Science and Business Administration, 4(3), 7 -14.

Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity: A new perspective on learning and innovation. Administrative Science Quarterly, 35(1), 128–152.

Collinson, E., & Shaw, E. (2001). Entrepreneurial marketing – a historical perspective on development and practice. Management Decision, 39(9), 761-766.

DOSM., Department of Statistics Malaysia. (2016). Labor Force Survey Report. Retrieved from

Eggers, F., Niemand, T., Kraus, S., & Breier, M. (2020). Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance. Journal of Business Research, 113, 72-82.

Eisenhardt, K., & Martin, J. (2000). Dynamic capabilities: what are they? Strategic Management Journal, 21(10-11), 1105-1121. Retrieved from: http://doi:10.1002/1097-0266.

Fahey, L. (1989). Discovering your firm‘s strongest competitive advantage. In L. Fahey (ed.) The strategic planning management reader, Englewood Cliffs, NJ: Prentice Hall.

Fallgatter, M. J. (2002). Theorie des Entrepreneurship. Wiesbaden: DUV/Gabler.

Fard, M. H., & Amiri, N. S. (2018). The effect of entrepreneurial marketing on halal food SMEs performance. Journal of Islamic Marketing, 9(3), 598-620.

Fernandez, S., & Wise, L.R. (2010). An exploration of why public organisations ingest innovations. Public Administration, 88(4), 979-998.

Ferreira, C. C., Ferguson, S. L., & Pitt, L. F. (2019). Entrepreneurial marketing and hybrid entrepreneurship; the case of Reid Bamboo Rods. Journal of Marketing of Management, 35(9), 867 – 885.

Ferreira, J., & Fernandes, C. (2017). Resources and capabilities’ effects on firm performance: What are they? Journal of Knowledge Management, 21(5), 1202–1217.

Ferro de Guimarães, J. C., Severo, E. A., Maia de Vasconcelos, C. R. (2017). Sustainable competitive advantage: A survey of companies in Southern Brazil. Brazilian Business Review, 14(3), 353-367. Retrieved from:

Fiore, A. M., Niehm, L. S., Hurst, J. L., Son, J., & Sadachar, A. (2013). Entrepreneurial marketing: scale validation with entrepreneurial marketing, scale validation with small independent owned businesses firm. Journal of Marketing Development and Competitiveness, 7(4), 63-86.

Frishammar, J., & Horte, S. A. (2007). The role of market orientation and entrepreneurial orientation for new product development performance in manufacturing firms. Technology Analysis & Strategic Management 19(6), 765–788.

Garrido, I. L., Kretschmer, C., Luis de Vasconcellos, S., & Goncalo, C. R. (2019). Dynamic capabilities: A measurement proposal and its relationship with performance. Brazilian Business Review, 17, 47-65. Retrieved from:

Gefen, D., Straub, D., & Boudreau, M. C. (2000). Structural Equation Modeling and Regression: Guidelines for research practice. Communications of the Association for Information Systems, 4(1): 7-21.

Gibson, C. B., & Birkinshaw, J. (2004). The antecedents, consequences, and mediating role of organizational ambidexterity, Academy of Management Journal, 47(2), 209–226.

Gontur, S., Vem, L. J., Goyit, M. G., & Davireng, M. (2022). Entrepreneurial marketing, corporate reputation, corporate creativity and competitive advantage: A research framework and proposition. International Journal of Business, Management and Economics, 3(1). 52 - 80. Retrieved from: DOI:

Gravetter, F. & Wallnau, L. (2014). Essentials of Statistics for the Behavioural Sciences. (8th ed.), Belmont, CA: Wadsworth.

Ha, J. C., Lee, J. W., & Seong, J. Y. (2021). Sustainable competitive advantage through entrepreneurship, market-oriented culture, and trust. Sustainability 13(3986), 1-14. Retrieved from:

Hair, J. F., Anderson, R. E., Babin, B. J., Black, W. C. (2010). Multivariate data analysis: A global perspective. Pearson, Upper Saddle River, NJ, USA, (7).

Hakala, H. (2011). Strategic Orientations in Management Literature: Three Approaches to Understanding the Interaction between Market, Technology, Entrepreneurial and Learning Orientations. International Journal of Management Reviews, 13, 199-217.

Retrieved from:

Hamel, G. (2000). Leading the Revolution, Cambridge, MA: Harvard University Press.

Hashim, N. A. B., Raza, S., & Minai, M. S. (2018). Relationship between entrepreneurial competencies and small firm performance: are dynamic capabilities the missing link. Academy of Strategic Management Journal, 17(2).

Hashim, N. A. B., Raza, S., & Minai, M. S. (2018). Relationship between entrepreneurial competencies and small firm performance: Are dynamic capabilities the missing link. Academy of Strategic Management Journal, 17(2).

Hashim, N. S. A., Yaakob, M. R., & Muhayiddin, M. N. (2015). The environmental factors that influence success of women entrepreneurs: entrepreneurial intention as a mediator. In: The Proceedings of the 4th International Seminar on Entrepreneurship and Business (ISEB 2015). Faculty of Entrepreneurship and Business, UMK, 698-711. ISBN 9789670955032. Retrieved from

Hayes, A. F., & Rockwood, N. J. (2020). Conditional process analysis: concepts, computation, and advances in modelling the contingencies of mechanisms. American Behavioral Scientist, 64, 19-54.

Helfat, C. E., & Peteraf, M. A. (2003). The dynamic resource-based view: Capability lifecycles. Strategic Management Journal, 24(10), 997–1010.

Helfat, C. E., & Peteraf, M. A. (2009). Understanding dynamic capabilities: Progress along a developmental path. Strategic Organization, 7(1), 91-102. Retrieved from: http://doi:10.1177/1476127008100133

Helfat, C. E., & Winter, S. G. (2011). Untangling dynamic and operational capabilities: Strategy for the (N) everchanging world. Strategic Management Journal, 32(11), 1243–1250.

Helfat, C. E., Finkelstein, S., Mitchell, W., Peteraf, M. A., Singh, H., Teece, D., & Winter, S. (2007). Dynamic capabilities: Understanding strategic change in organisations, Blackwell Publishing, Malden.

Hempenius, S. (2012). Entrepreneurial marketing: Effects on performance of SMEs. Thesis. Rotterdam School of Management, Erasmus University.

Hills, G. E., & Hultman, C. M. 2011a. Academic Roots: The Past and Present of Entrepreneurial Marketing. Journal of Small Business and Entrepreneurship, 24(1): 1–10. Retrieved from:

Hills, G., & Hultman, C. (2006). From Marketing - Broadening the Horizons. Studentlitteratur Ab.

Hills, G. E., & Hultman, C. M. (2011). Academic roots: the past and present of entrepreneurial marketing. Journal of Small Business and Entrepreneurship, 24(1), 1-10.

Hisrich, R. D., & Ramadani, V. (2017). Effective Entrepreneurial Management: Strategy, Planning, Risk Management and Organization. Springer international publishing.

Hongyun, T., Adomako, K. W., Appiah-Twum, F. & Akolgo, I. G. (2019). Effect of social capital on firm performance: The role of entrepreneurial orientation and dynamic capability. International Review of Management and Marketing, 9(4), 63-73.

Hou, J. J., & Chien, Y. T. (2010). The effect of market knowledge management competence on business performance: a dynamic capabilities perspective. International Journal of Electronic Business Management, 8(2), 96-109.

Hult, G. T. M., & Ketchen, D. J. (2001). Does market orientation matter? A test of the relationship between positional advantage and performance. Strategic Management Journal, 22(9), 899–906.

Ibidunni, A. S., Atolagbe, T. M., Obi, J., Olokundun, M. A., Oke, O. A., Amaihian, A. B., Borishade, T. T., & Obaoye D. (2018). Moderating effect of entrepreneurial orientation on entrepreneurial competencies and performance of Agro-Based SMEs. International Journal of Entrepreneurship, 22(1).

Ismail, M., & Zainol, F. A. (2018). A review on the evolution and definition of entrepreneurial marketing. International Journal of Academic Research in Business and Social Sciences, 8(5), 649-663.

Kanapathipillai, K., & Azam, S.M.F. (2019a). Women entrepreneurs path to success: an investigation of the critical success factors in Malaysia. European Journal of Human Resource Management Studies. 3(1), 106-129. Retrieved from:

Kanapathipillai, K., & Azam, S. M. F. (2019b). A conceptual understanding of the critical factors that induce women entrepreneurial success in the Klang Valley, Malaysia. European Journal of Management and Marketing Studies 4(2). 90-110. Retrieved from:

Karimi, J., & Walter, Z. (2015). The role of dynamic capabilities in responding to digital disruption: A factor-based study of the newspaper industry. Journal of Management Information Systems, 32(1), 39–81.

Kaur, V., & Mehta, V. (2016a). Knowledge-based dynamic capabilities: A new perspective for achieving global competitiveness in IT sector. Pacific Business Review International, 1(3), 96–106.

Kaur, V., & Mehta, V. (2016b). Leveraging knowledge processes for building higher-order dynamic capabilities: An empirical evidence from IT sector in India. The Journal of Indian Management & Strategy, 21(3), 37–47.

Kay, J. (1993). The structure of strategy, Business Strategy Review, 4, 17-37

Khouroh, U., Sudiro, A., Rahayu, M., & Indrawati, N. K. (2020). The mediating effect of entrepreneurial marketing in the relationship between environmental turbulence and dynamic capability with sustainable competitive advantage: An empirical study in Indonesian MSMEs. Management Science Letters 10 (2020), 709–720

Kim, H. J. (2019). Reconciling Entrepreneurial Orientation and Dynamic Capabilities: A Strategic Entrepreneurship Perspective. The Journal of Entrepreneurship, 27(2), 180–208.

Kohli, A. K., & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, 54(April), 1–18.

Kraus, S., Harms, R., & Fink, M. (2009). Entrepreneurial marketing: moving beyond marketing in new ventures. International Journal of Entrepreneurship and Innovation Management, 11(1), 19.

Kraus, S., Harms, R., & Fink, M. (2009). Entrepreneurial marketing: moving beyond marketing in new ventures. International Journal of Entrepreneurship and Innovation Management, 11(1), 19-34.

Laaksonen, O., & Peltoniemi, M. (2018). The essence of dynamic capabilities and their measurement. International Journal of Management Reviews, 20(2), 184-205. Retrieved from: http://doi:10.1111/ijmr.12122

Lagat, C. & Frankwick, G. L. (2017). Marketing capability, marketing strategy implementation and performance in small firms. Journal for Global Business Advancement, 10(3), 327-345.

Lassen, A. H., Gertsen, F., & Riis, J. O. (2006). The nexus of corporate entrepreneurship and radical innovation. Corporate Entrepreneurship and Radical Innovation, 15 (4),359-372.

Lavie, D. (2006). Capability reconfiguration: An analysis of incumbent responses to technological change. Academy of Management Review, 31(1), 153-174.

Lee, H., & Kelley, D. (2008). Building dynamic capabilities for innovation: An exploratory study of key management practices. R&D Management 38(2), 155-168.

Lee, J. E., & Watkins, B. (2016). YouTube bloggers’ influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69(12), 5753-5760.

Lee, L. T. S., & Sukoco, B. M. (2007). The Effects of Entrepreneurial Orientation and Knowledge Management Capability on Organizational Effectiveness in Taiwan: The Moderating Role of Social Capital. International Journal of Management 24(3),549-572.

Leornard-Barton, D. (1992). Core capabilities and core rigidities: A paradox in managing new product development. Strategic Management Journal, 13,111-125

Li, D. Y., & Liu, J. (2014). Dynamic capabilities, environmental dynamism, and competitive advantage: Evidence from China. Journal of Business Research, 67(1), 2793–2799.

Li, Y., Liu, Y., & Zhao, Y. B. (2006). The role of market and entrepreneurship orientation and internal control in the new product development activities of Chinese firms. Industrial Marketing Management, 336-347.

Lin, X., & Germain, R. (2003). Organizational structure, context, customer orientation, and performance: Lessons from Chinese state-owned enterprises. Strategic Management Journal, 24(11), 1131–1151.

Luo, Y. (2000). Dynamic Capabilities in International Expansion. Journal of World Business, 35(4), 355-378.

MacInerney-May, K. (2012). The value of dynamic capabilities for strategic management. Unpublished doctoral thesis. Universität zu Köln.

Mahrous, A., Genedy, M. A., & Kalliny, M. (2020). The impact of characteristics of intra –organizational environment on entrepreneurial marketing intensity and performance in Egypt. Journal of Entrepreneurship in Emerging Economies. 12(5), 621- 642.

Manuj, I., Omar, A., & Yazdanparast, A. (2013). The quest for competitive advantage in global supply chains. Transportation Journal, 52(4), 463–492.

Marjanova, T. J., Sofijanova, E., Davcev, & L. Temjanovski, R. Entrepreneurial Competition Orientation and Profitability: The Case of a Developing Economy. Procedia - Social and Behavioral Sciences, 207, 652–661. Retrieved from:

McKelvie, A. (2007). Innovation in new firms: Examining the role of knowledge and growth willingness. (Doctoral Dissertation). Jönköping, Sweden: Internationella Handelshögskolan.

Meyer, A. D., Tsui, A. S., & Hinings, C. R. (1993). Configurational approaches to organizational analysis. The Academy of Management Journal, 36(6), 1175–1195.

Meyers, L. S., Gamst, G. C., & Guarino, A. J. (2005). Applied multivariate research: Design and interpretation. Sage Publications, Thousand Oaks.

Miller, R., & Floricel, S. (2004). Value creation and games of innovation. Research-Technology Management, 47(6), 25-37.

Mitchelmore, S. & Rowley, J. (2013). Entrepreneurial competencies of women entrepreneurs pursuing business growth. Journal of Small Business and Enterprise Development, 20(1), 125-142.

Mohamad, M., & Bakar, M. S. (2017). Malay Women Entrepreneurial Success: Challenges and Barriers. International Journal of Accounting, Finance and Business, 2(5), 76-84.

Monteiro, A. P., Soares, A. M., & Rua, O. L. (2017). Entrepreneurial orientation and export performance: the mediating effect of organisational resources and dynamic capabilities. International Business and Entrepreneurship Development, 10(1), 3–20.

Morris, M., Schindehutte, M., & LaForge, R. (2002). Entrepreneurial marketing: A construct for integrating emerging entrepreneurship and marketing perspectives. Journal of Marketing Theory & Practice, 10(4), 1-19.

Morrish, S. C., & Jones, R. (2020). Post disaster business recovery. An entrepreneurial marketing perspectives. Journal of Business Research, 113(2020), 83-92

Morrish, S.C., Miles, M.P. & Deacon, J.H. (2010). Entrepreneurial marketing; Acknowledging the entrepreneurs and customer centric. Journal of Strategic Marketing 18(4), 303-316

Mutalib, R. A., Arshad, R., Ismail, N. S., & Ahmad, Z. (2015). Women and entrepreneurship: An overview of women entrepreneurship programs in Malaysia. Special Issue on Social Entrepreneurship 11, 15-28.

Nelson, R. R., & Winter, S. (1982). An evolutionary theory of economic change. The Belknap Press, Cambridge MA.

Nieves, J., & Haller, S. (2014). Building dynamic capabilities through knowledge resources. Tourism Management, 40 (February), 224–232.

Nwankwo, C. A., & Kanyangale, M. (2020). Entrepreneurial orientation and survival of small and medium enterprises in Nigeria: an examination of the integrative entrepreneurial marketing model. International Journal of Entrepreneurship, 24(2), 1-14.

Ogunkoya, O., Hassan, B., & Shobayo, P. B. (2014). Dynamic capabilities and competitive advantage: An analysis of the Nigerian banking sector. Journal of Accounting and Management, 4(2), 24-36.

Orlando, L. R., & Alexandra, F. (2018). Assessing the relationship between entrepreneurial orientation a reputational essential and absorptive capability. A Resources Based Approach. 26(1) 30-37.

Parida, V. (2008). Small Firm Capabilities for Competitiveness. Lulea University of Technology.

Pezeshkan, A., Fainshmidt, S., Nair, A., Lance Frazier, M., & Markowski, E. (2016). An empirical assessment of the dynamic capabilities– performance relationship. Journal of Business Research, 69(8), 2950–2956.

Porter, M. (1998). The competitive advantage of nations. New York: The Free Press

Power, B., & Reid, G. C. (2005). Flexibility, Firm-Specific Turbulence and the Performance of the Long-lived Small Firm. Review of Industrial Organization, 26(4), 415–443.

Prabowo, H., Sriwidadi, T., & Ikhsan, R.B. (2021). The influence of dynamic capability on sustainable competitive advantage: An empirical study of small businesses in Indonesia. Journal of Asian Finance, Economics and Business, 8(6), 949–959.

Ramos, S.V. (2016). Entrepreneurial marketing: a historical exploration and implications for practice. Selected Honors Theses, Paper 46.

Ranatunga, R., Priyanath, H. M. S., & Megama, R. G. N. (2020). Digital literacy, business uncertainty and economic performance: an empirical study of small businesses in Sri Lanka. Journal of Academic Research in Business and Social Sciences, 10(5), 50-76.

Rashid, K. M., Ngah, C. H., Mohamed, Z., & Mansor, N. (2015). Success factors among women entrepreneur in malaysia. International Academic Research Journal of Business and Technology, 1(2), 28-36.

Rezvani, M., & Fathollahzadeh, Z. (2020). The impact of entrepreneurial marketing on innovative marketing performance in small-and medium-sized companies. Journal of Strategic Marketing, 28(2), 136-148.

Rice, J., Liao, T. S., Galvin, P., & Martin, N. (2015). A configuration-based approach to integrating dynamic capabilities and market transformation in small and medium-sized enterprises to achieve firm performance. International Small Business Journal, 33(3), 231-253.

Rothaermel, F. T. (2013). Strategic Management: Concepts & Cases (-). New York: Irwin McGraw-Hill.

Sadiku-Dushi, N., Leo-Paul, D., & Veland, R. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100, 86-99.

Sarasvathy, S. D. (2001). Effectual reasoning in entrepreneurial decision making: existence and bounds. Academy of management proceedings 2001: Briarcliff Manor, New York, NY 10510: Academy of Management, D1-D6.

Shamsie, J., Martin, X., & Miller, D. (2009). In with the old, in with the new: Capabilities, strategies, and performance among the Hollywood studios. Strategic Management Journal, 30(13), 1440-1452. Retrieved from: http://doi:10.1002/smj.789

Sheth, J. N., Sisodia, R. S., & Sharma, A. (2000). The antecedents and consequences of customer-centric marketing. Journal of the Academy of Marketing Science, 28(1), 55-66.

Short, J. C., Payne, G. T., & Ketchen, D. J. (2008). Research on organizational configurations: Past accomplishments and future challenges. Journal of Management, 34(6), 1053–1079.

Sijabat, E. A. S., Nimran, U., Utami, H. N., & Prasetya, A. (2021). The effects of dynamic capabilities, entrepreneurial creativity and ambidextrous innovation on firm’s competitiveness. The Journal of Asian Finance, Economics and Business, 8(1), 711-721. Retrieved from:

Tambunan, T. T. H. (2011). Development of small and medium enterprises in a developing country: The Indonesian case. Journal of Entreprising Communities: People and Places in the Global Economy. 5(1), 68-82.

Teece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of(sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319-1350. Retrieved from: http://doi:10.1002/smj.640

Teece, D. J., & Pisano, G. (1994). The dynamic capabilities of firms: An introduction. Industrial and Corporate Change, 3(3), 537-556.

Teece, D. J., Pisano, G., & Shuen, A. (1990). Firm capabilities, resources and the concept of strateg. Economic Analysis and Policy Working Paper EAP 38, University of California.

Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. Retrieved from: http://doi:10.1002/(SICI)10970266

Teguh, S., Hartiwi, P., Ridho, B. I., Bachtiar, S. H., Synthia, A. S., & Noor, H. A. (2021). Innovation capability and sustainable competitive advantage: An entrepreneurial marketing perspective. The Journal of Asian Finance, Economics, and Business, 8(5), 127-134.

The Jamovi Project (2021). Jamovi. (Version 2.0) [Computer Software]. Retrieved from:

The World Bank. (2021). Self-employed, total (% of total employment) (modelled ILO estimate) – Malaysia. Retrieved from:

Thomas, L. C., Painbéni, S., & Barton, H. (2013). Entrepreneurial marketing within the French wine industry. International Journal of Entrepreneurial Behaviour and Research, 19(2), 238–260.

Tondolo, V. A. G., & Bitencourt, C. C. (2014). Compreendendo as capacidades dinâmicas a partir de seus antecedentes, processos e resultados. Brazilian Business Review, 11(5), 124–147.

Tucker, L. R., & Lewis, C. (1973). The reliability coefficient for maximum likelihood factor analysis. Psychometrika, 38: 1-10.

Tutueanu, G., & Serban. (2013). The effects of dynamic capabilities in the entrepreneurial firms. International Management, 7(1), 477-490.

Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: continuing the evolution Journal of the Academy of Marketing Science, 36(1), 1-10.

Verona, G., & Ravasi, D. (2003). Unbundling dynamic capabilities: An exploratory study of continuous product innovation. Industrial and Corporate Change, 12(3), 577-606.

Vogel, R., & Guttel, W. H. (2013). The dynamic capability view in strategic management: A bibliometric review. International Journal of Management Reviews, 15(4), 426-446. Retrieved from: http://doi:10.1111/ijmr.12000.

Wang, C. L., & Ahmed, P. K. (2004). Leveraging knowledge in the innovation and learning process at GKN. International Journal of Technology Management, 27(6/7), 674–688.

Wang, C. L., & Ahmed, P. K. (2007). Dynamic capabilities: A review and research agenda. International Journal of Management Reviews, 9, 31–51.

Wang, C. L., Senaratne, C. & Rafiq, M. (2015). Success traps, dynamic capabilities and firm performance. British Journal of Management, 26(1), 26-44.

Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J., & Gilmore, A. (2016). Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing. Journal of Strategic Marketing, 24(1), 5-19.

Wheeler, B. (2002). NeBIC: A dynamic capabilities theory for assessing net-enablement. Information Systems Research 13(2), 125–146.

Wilden, R., & Gudergan, S. P. (2015). The impact of dynamic capabilities on operational marketing and technological capabilities: Investigating the role of environmental turbulence. Journal of the Academic of Marketing Science. 43, 181–199. Retrieved from:

Winter, S. (2003). Understanding dynamic capabilities. Strategic Management Journal, 24(10), 991–995.

Wu, L. Y. (2007). Entrepreneurial resources, dynamic capabilities and start-up performance of Taiwan’s high-tech firms. Journal of Business Research 60, 549-555.

Wu, L. Y. (2010). Applicability of the resource-based and dynamic-capability views under environmental volatility. Journal of Business Research, 63, 27-31

Zahra, S., Sapienza, H. J., & Davidsson, P. (2006). Entrepreneurship and dynamic capabilities: A review, model and research agenda. Journal of Management Studies, 43(4), 917-946.

Zott, C. (2003). Dynamic capabilities and the emergence of intraindustry differential firm performance: Insights from a simulation study. Strategic Management Journal, 24(2), 97–125.



  • There are currently no refbacks.

Copyright (c) 2022 Kumaran Kanapathipillai, Nur Nadiah Mahbob, Sharvena Kumaran, Subaneewasri Narayanan

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2017-2023. European Journal of Management and Marketing Studies (ISSN 2501 - 9988) is a registered trademark of Open Access Publishing GroupAll rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.