GENDER BASED SHOPPING AND CONSUMER PURCHASING: “SALE ENDS TODAY”

Barbara A. Manko, Susheel Tom Jose

Abstract


This paper analyzes gender-based shopping and consumer purchasing patterns during Black Friday sales. Black Friday is one of the most popular shopping days around the globe, especially in the United States where Black Friday falls on the day after Thanksgiving. Its popularity has been growing since 2005. Black Friday deals are becoming popular in more than just the United States; they are also popular in Europe and Latin America. This study focuses on gender-based buying habits, how Black Friday shopping differs from other types of shopping, and what kinds of merchandise are most popular during the holiday season and as well as online and in-person shopping trends among customers. In order to support my study, this research paper is based on statistical findings from Finder.com, Financesonline.com, Adobe Analytics and the National Retail Federation.

 

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Keywords


Black Friday, Cyber Monday, digital advertising, shopping experience, big data, marketing analytics, price discount

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References


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References for Figures

Figure 1:

Girdler-Maslen, B. (2021, October 22). When is Black Friday 2021? Key dates, deals and retailers to shop. T3. Retrieved from https://www.t3.com/news/when-is-black-friday-2021-dates-deals-and-retailers

Figure 2:

Shand, M. (2021, November 17). Black Friday shopping trends for 2021: Consumer excitement for cyber week shopping. BlackFriday.com. Retrieved from https://blackfriday.com/news/black-friday-shopping-trends-for-2021?amp=true

Figure 3:

Laycock, R. & Choi C. (2021, November 8). Black Friday spending statistics 2021. finder.com. Retrieved from https://www.finder.com/black-friday-statistics

Figure 4:

Laycock, R. & Choi C. (2021, November 8). Black Friday spending statistics 2021. finder.com. Retrieved from https://www.finder.com/black-friday-statistics

Figure 5:

Laycock, R. & Choi C. (2021, November 8). Black Friday spending statistics 2021. finder.com. Retrieved from https://www.finder.com/black-friday-statistics

Figure 6:

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Figure 7:

Charlton, G. (2021, May 4). Black Friday ecommerce: Stats and trends. Ecommerce Guide. Retrieved from https://ecommerceguide.com/guides/black-friday-ecommerce-stats-and-trends/

Figure 8:

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Figure 9:

Hayes, A. (2022, February 25). Black Friday (Holiday Shopping). Investopedia. Retrieved from https://www.investopedia.com/terms/b/blackfriday.asp

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DOI: http://dx.doi.org/10.46827/ejmms.v7i4.1299

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