FACTORS THAT IMPACT GREEN PRODUCT PURCHASE BEHAVIOUR OF MALAYSIAN SHOPPERS

Menaga Sarvanan, Nur Hidayah Binti Safian, Mohamad Lutfi Bin Mohd Yusoff, Eswaraj Surasubramaniam, Nur Nadiah Mahbob, Kumaran Kanapathipillai

Abstract


Today, the rapid development of technology has caused both positive and negative effects and environmental changes. While enjoying the convenience provided by technology, people should have the right mindset in keeping and protecting their environment healthy. Therefore, this study aims to examine the factors that impact the green product purchase behaviour of Malaysian shoppers in Klang Valley, Malaysia. Five independent variables were used in this research project to identify the factors that influence working consumers’ purchasing behaviour toward green products: social influences, environmental attitudes, environmental concern, and perceived effectiveness of environmental problems and perceived effectiveness of environmental behaviour. Six hundred consumers are the solely targeted respondents in this study. It is found that there are no significant differences for the gender and race variables, whereas the monthly income variable found a significant difference. In addition, the study findings also discovered a significant relationship between the factors influencing consumers’ purchasing behaviour towards green products. Consequently, these research findings have provided insights and feedback to businesses facing many challenges in convincing consumers to purchase green products. By gathering this information, marketers can understand the route that shifts the environmental factors to green purchase behaviour. They also would be able to formulate their various strategies to effectively attract more consumers to purchase green products.

 

Article visualizations:

Hit counter


Keywords


green product, consumer purchase behaviour, environmental concern, social influence, environmental problems, environmental responsibilities

Full Text:

PDF

References


Ajzen, Icek (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes. 50(2). 179-211. 10.1016/0749-5978(91)90020-T.

Alfonsius, A., & Gilbert, G. (2021). Understanding green purchasing behavior through environmental attitude: An empirical study on Innisfree consumers. Conference Series, 3(2), 160–177. https://doi.org/10.34306/conferenceseries.v3i2.586.

Alsaggaf, Mohammed & Althonayan, Abraham (2017). An Empirical Investigation of Customer Intentions Influenced by Service Quality Using the Mediation of Emotional and Cognitive Responses. Journal of Enterprise Information Management. 31. 00-00. 10.1108/JEIM-04-2017-0048.

Ali, A., Khan, A. and Ahmed, I. 2011. Determinants of Pakistani consumers green purchase behaviour: Some insight from a Developing country. International Journal of Business and Social Science. 2: 217 - 226.

Alzubaidi, H., Slade, E. L., & Dwivedi, Y. K. (2021). Examining antecedents of consumers’ pro-environmental behaviours: TPB extended with materialism and innovativeness. Journal of Business Research, 122, 685-699.

Blomqvist, A., Lennartsson, F., & Nyman, L. (2015). Consumer Attitudes Towards Online Grocery Shopping. Bachelor’s Thesis in Business Administration, 18.

Bugshan, H., & Attar, R. W. (2020). Social commerce information sharing and their impact on consumers. Technological forecasting and social change, 153, 119875.

Business Wire. (2009). Spas and Salons Need to get Social: Younger Demographics Influenced by Social Media. New York: Business Wire.

Cantril, H., & Allport, G. W. (1935). The psychology of radio. Harper & Brothers Publishers. New York and London.

Chen, J. S., Kamalanon, P., & Le, T. T. Y. (2022). “Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior. Sustainability, 14(2), 689.

Chereshnev, V. A., Khavinson, V. H., Mikhailova, O. N., Popovich, I. G., & Chereshneva, M. V. (2020). Global ageing: challenges and perspectives. In BIO Web of Conferences (Vol. 22, p. 01001). EDP Sciences.

Chinna, K. & Yuen, C. W. (2015). Statistical Analysis Using SPSS. (2nd ed.). Pearson Malaysia.

Chopdar, P. K., Paul, J., & Prodanova, J. (2022). Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter? Technological Forecasting and Social Change, 174, 121249.

Chopdar, P., & Sivakumar, V. J. (2019). Impulsiveness and its impact on behavioural intention and use of mobile shopping apps: A mediation model. International Journal of Business Innovation and Research. 19. 29. 10.1504/IJBIR.2019.099754.

Chuah, S. C., & Lu, J. (2019). Green purchase behavior: A study on Malaysian and Chinese Millennials. Malaysian Journal of Consumer Affairs and Family Economics, 23, 149-172.

Dahai, W., Fei, W., Shen, D., & Pilsik, C. (2022). Impact of ambivalent attitudes on green purchase intentions: the role of negative moods. International Journal of Consumer Studies. 46. 10.1111/ijcs.12663.

Desirée Schmuck, Jörg Matthes & Brigitte Naderer (2018). Misleading consumers with green advertising? An affect–reason–involvement account of greenwashing effects in environmental advertising. Journal of Advertising, 47(2), 127-145, DOI: 10.1080/00913367.2018.1452652

Erjavec, J., & Manfreda, A. (2022). Online shopping adoption during COVID-19 and social isolation: Extending the UTAUT model with herd behavior. Journal of Retailing and Consumer Services, 65, 102867.

Fishbein, M., & Ajzen, 1. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addisonó Wesley.

George, D., & Mallery, P. (2003). SPSS for Windows step by step: A simple guide and reference. Boston: Allyn & Bacon.

Goh, Y. N. & Nabsiah, W. (2014). A Review on Green Purchase Behaviour Trend of Malaysian Consumers. Asian Social Science. 11. 103-110. 10.5539/ass.v11n2p103.

Gonçalves, H. M., Lourenço, T. F., & Silva, G. M. (2016). Green buying behavior and the theory of consumption values: A fuzzy-set approach. Journal of business research, 69(4), 1484-1491.

Gough, H. G. (1994). Theory, development, and interpretation of the CPI socialization scale. Psychological Reports, 75(2), 651-700.

Gravetter, F. & Wallnau, L. (2014). Essentials of Statistics for the Behavioural Sciences. (8th ed.), Belmont, CA: Wadsworth.

Growingscience.com (2022). http://www.growingscience.com/msl/Vol10/msl_2020_178.pdf.

Hair, J., Babin, B., Money, A., & Samouel, P. (2003). Essentials of business research method. New York: John Wiley & Sons.

Hamid, T., Momtaz, Y., Ibrahim, R., Mansor, M., Samah, A., & Yahaya, N. (2013). Development and psychometric properties of the Malaysian elder abuse scale. Open Journal of Psychiatry.

Handriana, T. (2016). Mapping of green buying perception in developing country. Mediterranean Journal of Social Sciences, 7(3), 19. https://www.mcser.org/journal/index.php/mjss/article/view/9022.

Harahap, A., Zuhriyah, A., & Rahmayanti, H. (2018). Relationship between knowledge of green product, social impact and perceived value with green purchase behavior. In E3S Web of Conferences. EDP Sciences 74.

Haron, Sharifah & Paim, Laily & Yahaya, Nurizan (2005). Towards sustainable consumption: An examination of environmental knowledge among Malaysians. International Journal of Consumer Studies. 29. 426 - 436. 10.1111/j.1470-6431.2005.00460.x.

Hazaea, S. A., Al-Matari, E. M., Zedan, K., Khatib, S. F., Zhu, J., & Al Amosh, H. (2022). Green purchasing: past, present and future. Sustainability, 14(9), 5008.

Hojjat M., Behnaz K. (2016). Investigating the Factors Affecting Female Consumers’ Willingness toward Green Purchase Based on the Model of Planned Behavior. Procedia Econ. Financ. 36, 441–447. https://www.sciencedirect.com/topics/social-sciences/social-influence

Jaini, A., Quoquab, F., Mohammad, J., & Hussin, N. (2020). I buy green products, do you…?: The moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry. International Journal of Pharmaceutical and Healthcare Marketing.

Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60-69.

Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60-69.

Jaiswal, D., & Kant, R. (2022). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of retailing and consumer services. Retrieved from: https://fardapaper.ir/mohavaha/uploads/2018/03.pdf.

Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behaviour & future research directions. International Strategic Management Review, 3(1-2). 128-143.

Kamalanon, P., Chen, J. S., & Le, T. T. Y. (2022). Why do we buy green products? an extended theory of the planned behavior model for green product purchase behavior. Sustainability, 14(2), 689.

Kanapathipillai, K., & Kumaran, S. (2022). The mediating effect of relationship marketing strategy between digital marketing strategy and consumers’ purchase decisions in the automotive industry in Malaysia. European Journal of Management and Marketing Studies, 7(2), 1-27. DOI: http://dx.doi.org/10.46827/ejmms.v7i2.1205

Karunathilake, H., Hewage, K., Mérida, W., & Sadiq, R. (2019). Renewable energy selection for net-zero energy communities: Life cycle-based decision making under uncertainty. Renewable energy, 130, 558-573.

Kaur, M., Rajendran, S., & Wahab, S. (2019). Malaysian consumers’ preference for green packaging. International Journal of Society Systems Science. 11. 312-331. 10.1504/IJSSS.2019.103629.

Kilbourne, W. E., & Beckmann, S. C. (1998). Review and critical assessment of research on marketing and the environment. Journal of marketing management, 14(6), 513-532.

Krejcie, R., & Morgan, D. (1970). Determining sample size for research activities. Educational and Psychological Measurement.

Kumar, N., Garg, P., & Singh, S. (2022). Pro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern. Journal of Global Fashion Marketing, 13(2), 134-150.

Landry, N., Gifford, R., Milfont, T. L., Weeks, A., & Arnocky, S. (2018). Learned helplessness moderates the relationship between environmental concern and behavior. Journal of Environmental Psychology, 55, 18-22.

Lavrakas, P. J. (2008). Encyclopedia of Survey Research Methods. Sage Publications, Inc., Thousand Oaks.

Lim, Y. J., Perumal, S., & Ahmad, N. (2019). The antecedents of green car purchase intention among Malaysian consumers. European Journal of Business and Management Research, 4(2). 1–8.

Martin, B. & A. C. Simintiras. 1995. The Impact of Green Product Lines on the Environment: Does What They Know Affect How They Feel? Marketing Intelligence & Planning. 13(4), 16-23.

Mishal, A., Dubey, R., Gupta, O. K., & Luo, Z. (2017). Dynamics of environmental consciousness and green purchase behaviour: an empirical study. International Journal of Climate Change Strategies and Management.

Mohd Noor (2017). Determinants of Generation Z Green Purchase Decision: A SEM-PLS Approach. International Journal of Advanced and Applied Sciences, 4(11) 2017, Pages: 143-147

Mun, T. S. (2014). Factors That Influence Green Purchase Behaviour of Malaysian Consumers. Faculty of Accountancy and Management.

Nam, C., Dong, H., & Lee, Y. A. (2017). Factors influencing consumers’ purchase intention of green sportswear. Fashion and Textiles, 4(1), 1-17.

Nguyen, T. L., Huynh, M. K., Ho, N. N., Le, T. G. B., & Doan, N. D. H. (2022). Factors Affecting of Environmental Consciousness on Green Purchase Intention: An Empirical Study of Generation Z in Vietnam. The Journal of Asian Finance, Economics and Business, 9(1), 333-343.

Nugraha, Y. D., & Widyaningsih, Y. A. (2021). The moderating role of gender and religiosity on the EMA model: an Indonesian Muslim pilgrim perspective. Journal of Islamic Marketing.

Ojo, A. O., & Fauzi, M. A. (2020). Environmental awareness and leadership commitment as determinants of IT professionals engagement in Green IT practices for environmental performance. Sustainable Production and Consumption, 24, 298-307.

Partanen, A. I., Landry, J. S., & Matthews, H. D. (2018). Climate and health implications of future aerosol emission scenarios. Environmental Research Letters, 13(2), 024028.

Prakash, G., & Pathak, P. (2017). Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation. Journal of Cleaner Production, 141, 385-393. https://doi.org/10.1016/j.jclepro.2016.09.116

Prasanta, K.C., Nikolaos K., Sivakumar, V.J., Miltiades D. L. (2018). Mobile shopping apps adoption and perceived risks: A cross-country perspective utilizing the Unified Theory of Acceptance and Use of Technology, Computers in Human Behavior. http://10.1016/j.chb.2018.04.017

Purohit, P., Borgford-Parnell, N., Klimont, Z., & Höglund-Isaksson, L. (2022). Achieving Paris climate goals calls for increasing ambition of the Kigali Amendment. Nature Climate Change, DOI: 10.1038/s41558-022-01310-y

Rajendran, S. D., Wahab, S. N., & Singh, M. K. P. (2019). Malaysian consumers' preference for green packaging. International Journal of Society Systems Science, 11(4), 312-331.

Ricci, E. C., Banterle, A., & Stranieri, S. (2018). Trust to go green: an exploration of consumer intentions for eco-friendly convenience food. Ecological economics, 148, 54-65.

Robert H, Gass. (2015). Social influence, sociology of. International Encyclopedia of the Social & Behavioral Sciences (Second Edition)

Roy, D., Tripathy, S., Kar, S. K., Sharma, N., Verma, S. K., & Kaushal, V. (2020). Study of knowledge, attitude, anxiety & perceived mental healthcare need in Indian population during COVID-19 pandemic. Asian journal of psychiatry, 51, 102083.

Rutkowski, P., Ostaszewski, K., Borkowska, A., Katarzyna, K., Joanna, P., Tomasz, S., & Czarnecka, A. (2022). Efficacy of neoadjuvant therapy of stage IIIB-D or IV melanoma–real world evidence. European Journal of Surgical Oncology, 48(2), 149.

Salazar, Helen & Oerlemans, Leon & Stroe, S. (2013). Social influence on sustainable consumption: Evidence from a behavioral experiment. International Journal of Consumer Studies. 37. 10.1111/j.1470-6431.2012.01110.x.

Schifferstein, H. N., & Ophuis, P. A. O. (1998). Health-related determinants of organic food consumption in the Netherlands. Food quality and Preference, 9(3), 119-133.

Schreuder, H., Gregoire, T., & Weyer, J. (2001). For what applications can probability and non-probability sampling be used. Environmental Monitoring and Assessment, 281.

Schultz, P. (2000). Promoting environmentalism. The Journal of Social Issues, 443-457.

Sha, A. (2022). The impact of group membership on individual sustainable consumer behaviour: a systematic literature review. http://essay.utwente.nl/92020/

Shi, Y., Wang, J., Yang, Y., Wang, Z., Wang, G., Hashimoto, K., ... & Liu, H. (2020). Knowledge and attitudes of medical staff in Chinese psychiatric hospitals regarding COVID-19. Brain, Behavior, & Immunity-Health, 4, 100064.

Shibu, N.S., & Leonard, J.M. (2014). A study on customer experience measurement in retail sales and sales check reliability by mystery shopping method. International Journal of Scientific Research, (4)3.

Sözen, E., & Guven, U. (2019). The Effect of Online Assessments on Students’ Attitudes Towards Undergraduate-Level Geography Courses. International Education Studies.

Suganda, U. K., Theresia, M. P., & Wijaya, H. A. (2022). Antecedent of green purchase behavior: Cases of Indonesia. International Journal of Business Ecosystem & Strategy (2687-2293), 4(1), 01-10.

Suki, N. M., & Suki, N. M. (2019). Examination of peer influence as a moderator and predictor in explaining green purchase behaviour in a developing country. Journal of Cleaner Production, 228, 833-844.

Sun, X., Tian, Z., Wang, J., & Su, W. (2022). The Impact of Environmental Commitment on Green Purchase Behavior in China. International Journal of Environmental Research and Public Health, 19(14), 8644.

Taufique, K. M. R., Vocino, A., & Polonsky, M. J. (2017). The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market. Journal of Strategic Marketing, 25(7), 511-529.

Uce, K. S., Mularia, P., Theresia., & Herrisa A. W. (2022). Antecedent of green purchase behavior: Cases of Indonesia, International Journal of Business Ecosystem & Strategy (2687-2293), 4(1), 1-10.

Wang, D., Weisstein, F. L., Duan, S., & Choi, P. (2022). Impact of ambivalent attitudes on green purchase intentions: The role of negative moods. International Journal of Consumer Studies, 46(1), 182-199.

Wang, D., Weisstein, F. L., Duan, S., & Choi, P. (2022). Impact of ambivalent attitudes on green purchase intentions: The role of negative moods. International Journal of Consumer Studies, 46(1), 182-199.

Wang, H., Han, X., Kuang, D., & Hu, Z. (2018, August). The influence factors on young consumers' green purchase behavior: Perspective based on theory of consumption value. In 2018 Portland International Conference on Management of Engineering and Technology (PICMET) (pp. 1-5). IEEE.

Wijekoon, R., & Sabri, M. F. (2021). Determinants that influence green product purchase intention and behavior: A literature review and guiding framework. Sustainability, 13(11), 6219.

Wong, J. Y., Wong, H. S., & Wong, W. P. M. (2020). Green products purchase intention: A study of Sibu Sarawak. e-BANGI, 17(1), 62-79.

World Population Review. (2022). Kuala Lumpur Population 2022. Retrieved from World Population Review: https://worldpopulationreview.com/world-cities/kuala-lumpur-population

Xixiang, S., Weihuan, S., Xiaodong, G., Zhang, W., & Gen, L. (2022). An analysis of awe evoked by COVID-19 on green purchasing behavior: A dual-path effect of approach-avoidance motivation. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.952485

Yadav, R., & Pathak, G. S. (2016). Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739.

Yarimoglu, E., & Binboga, G. (2019). Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model. Business Strategy and the Environment, 28(4), 642-651.

Yogananda, A. P., & Nair, P. B. (2019). Green Food Product Purchase Intention: Factors Influencing Malaysian Consumers. Social Sciences & Humanities, 1140.

Zheng, G.-W., Siddik, A. B., Masukujjaman, M., Alam, S. S., & Akter, A. (2020). Perceived environmental responsibilities and green buying behavior: The mediating effect of attitude. Sustainability, 13(1), 35. MDPI AG. Retrieved from: http://dx.doi.org/10.3390/su13010035

Zhuang, W., & Luo, X., & Riaz, M. (2021). On the factors influencing green purchase intention: A meta-analysis approach. Frontiers in Psychology. 12. 644020. 10.3389/fpsyg.2021.644020.




DOI: http://dx.doi.org/10.46827/ejmms.v8i1.1392

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Menaga Sarvanan, Nur Hidayah Binti Safian, Mohamad Lutfi Bin Mohd Yusoff, Eswaraj Surasubramaniam, Nur Nadiah Mahbob, Kumaran Kanapathipillai

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2017-2023. European Journal of Management and Marketing Studies (ISSN 2501 - 9988) is a registered trademark of Open Access Publishing Group. All rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.