THE PAYMENTS SECURITY AND CONVENIENCE ON CONSUMER OF MOBILE PAYMENTS IN BAGUIO CITY, PHILIPPINES

Amir Omar Ali

Abstract


This study investigated the payment security and convenience of consumers of mobile payment applications in Baguio City. Specifically, it assessed the level of acceptance of mobile payment applications, compared the acceptance of GCash with other mobile payment platforms, and identified the challenges faced by users of these applications. Using a descriptive research design, a sample of 150 respondents was selected through convenience sampling. Based on the findings, the research revealed a positive perception of ease of use, security, and usefulness as the primary factors driving the increased acceptance and utilization of mobile payments by users. Key challenges identified included difficulty in reversing erroneous transactions, delayed notifications, inaccessible customer service, network disruptions, slow processing times, and the absence of offline functionality. Furthermore, the findings revealed that GCash is significantly more accepted than other mobile payment applications, with consumer-operators displaying higher acceptance levels compared to individual consumers. These results provide valuable evidence for mobile payment operators to enhance their technological platforms, addressing user challenges and promoting increased adoption and usage among various client segments.

 

Article visualizations:

Hit counter


Keywords


ease of use, usefulness, security, mobile payment

Full Text:

PDF

References


Abdallah, N., Iqbal, H., Alkhazaleh, H., Ibrahim, A., Zeki, T., Habli, M., and Abdallah, O. (2020). Determinants of M-Commerce Adoption: An Empirical Study. Journal of Theoretical and Applied Information Technology, 98(9), 1480–1488. Retrieved from https://www.researchgate.net/publication/342184251_DETERMINANTS_OF_M-COMMERCE_ADOPTION_AN_EMPIRICAL_STUDY

Abdullah, S., Alpandi, R., Alwi, S., Salleh, M., and Ya’acob, F. (2021). Fintech as Financial Inclusion: Factors Affecting Behavioral Intention to Accept Mobile E-Wallet During Covid-19 Outbreak. Turkish Journal of Computer and Mathematics Education, 12(7). Retrieved from https://www.proquest.com/openview/5d08fb73ccb0f77df48378a8b925a58c/1?pq-origsite=gscholar&cbl=2045096

Abushamleh, H., Al-Hiyari, N., and Qusef, A. (2021). The Intention to Use E-Wallet during the COVID-19 Pandemic in a Developing Country. 12th International Conference on Information and Communication Systems, 310-316. Retrieved from https://ieeexplore.ieee.org/document/9464554

Agarwal, S., and Chua, Y.H. (2020). Fintech and Household Finance: A Review of the Empirical Literature. China Finance Review International, 10(4), 361-376. Retrieved from https://www.emerald.com/insight/content/doi/10.1108/cfri-03-2020-0024/full/html

Aji, H.M., and Adawiyah, W.R. (2021). How E-Wallets Encourage Excessive Spending Behavior among Young Adult Consumers? Journal of Asia Business Studies, 16(6), 868-884.http://dx.doi.org/10.1108/JABS-01-2021-0025

Ajina, A.S., Joudeh, J.M.M., Ali, N.N., Zamil, A.M., and Hashem, T.N. (2023). The Effect of Mobile-Wallet Service Dimensions on Customer Satisfaction and Loyalty: An Empirical Study. Cogent Business and Management, 10(2), 1-18.https://doi.org/10.1080/23311975.2023.2229544

Alabdan, R., and Sulphey, M.M. (2020). Understanding Proximity Mobile Payment Acceptance among Saudi Individuals: An Exploratory Study. International Journal of Advanced Computer Science and Applications, 11(4), 264-270. http://dx.doi.org/10.14569/IJACSA.2020.0110436

Alkailani, M., and Nusairat, N. (2022). What Motivates Jordanians to Adopt Mobile Commerce? An Empirical Study of the Most Relevant Factors. International Journal of Data and Network Science, 6(2), 487-496. Retrieved from http://growingscience.com/beta/ijds/5242-what-motivates-jordanians-to-adopt-mobile-commerce-an-empirical-study-of-the-most-relevant-factors.html

Al-Okaily, M., Lutfi, A., Alsaad, A., Taamneh, A., and Alsyouf, A. (2020). The Determinants of Digital Payment Systems’ Acceptance under Cultural Orientation Differences: The Case of Uncertainty Avoidance. Technology in Society, 63, 63.https://doi.org/10.1016/j.techsoc.2020.101367

Ardiansah, M., Chariri, A., Rahardja, S., and Udin, U. (2020). The Effect of Electronic Payments Security on E-Commerce Consumer Perception: An Extended Model of Technology Acceptance. Management Science Letters, 10(7), 1473-1480.http://dx.doi.org/10.5267/j.msl.2019.12.020

Behera, R.K., Bala, P.K., and Rana, N.P. (2023). Assessing Factors Influencing Consumers' Non-Adoption Intention: Exploring the Dark Sides of Mobile payment. Information Technology and People, 36(7), 2941-2976. Retrieved from https://www.emerald.com/insight/content/doi/10.1108/itp-03-2022-0223/full/html

BusinessWorld. (2019). PayMaya: Transaction volume to reach P1 trillion by 2023. [Accessed on August 14, 2023 from]: https://www.bworldonline.com/banking-finance/2019/09/30/256065/paymaya-transaction-volume-to-reach-p1-trillion-by-2023/

Cabanillas, F., Singh, N., and Sinha, N. (2020). Determining Factors in the Adoption and Recommendation of Mobile Wallet Services in India: Analysis of the Effect of Innovativeness, Stress to Use and Social Influence. International Journal of Information Management, 50(C), 191-205.https://doi.org/10.1016/j.ijinfomgt.2019.05.022

Cham, T.H., Cheah, J.H., Cheng, B.L. and Lim, X.J. (2022). I Am too old for this! Barriers contributing to the Non-Adoption of Mobile Payment. International Journal of Bank Marketing, 40(5), 1017-1050.http://dx.doi.org/10.1108/IJBM-06-2021-0283

Chandra, Y. Karsen, M., and Juwitasary, H. (2019). Technological Factors of Mobile Payment: A Systematic Literature Review. Procedia Computer Science 157, 489-498.https://doi.org/10.1016/j.procs.2019.09.004

Chawla, D., and Joshi, H. (2021). Importance-Performance Map Analysis to Enhance the Performance of Attitude towards Mobile Wallet Adoption among Indian Consumer Segments. Aslib Journal of Information Management, 73(6), 946-966.http://dx.doi.org/10.1108/AJIM-03-2021-0085

Chen, F., Jiang, G., and Xiao, J.J. (2023). Mobile Payment Use and Payment Satisfaction: Mediation and Moderation Analyses. International Journal of Bank Marketing, 41(4), 727–748. http://dx.doi.org/10.1108/IJBM-09-2022-0406

Crisanto, J. (2022). PayMaya Serves the Unbanked in the Philippines through the Mobile App. The Asian Banker. [Accessed on August 14, 2023 from]: https://www.theasianbanker.com/updates-and-articles/paymaya-serves-the-unbanked-in-the-philippines-through-the-mobile-app

Daragmeh, A., Sági, J., and Zéman, Z. (2021). Continuous Intention to Use E-Wallet in the Context of the COVID-19 Pandemic: Integrating the Health Belief Model (HBM) and Technology Continuous Theory. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 132.http://dx.doi.org/10.3390/joitmc7020132

Davis, F.D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340. Retrieved from https://www.jstor.org/stable/249008

De-Best, R. (2023). Mobile Payments World-Wide Statistics and Facts. [Accessed on August 14, 2023 from]: https://www.statista.com/topics/4872/mobile-payments-worldwide/#topicOverview

Dela-Cruz, R.C., and Villanueva, J. (2023).Government to Fully Embrace Digitalization, Online Payment.systems. [Accessed on August 14, 2023 from]: https://www.pna.gov.ph/articles/1206282

Elhajjar, S., and Ouaida, F. (2020). An Analysis of Factors Affecting Mobile Banking Adoption. International Journal of Bank Marketing, 38(2), 352-367. Retrieved from https://www.emerald.com/insight/content/doi/10.1108/ijbm-02-2019-0055/full/html

Fintech News Philippines. (2022). GCash Hits 66 Million Users, P3 Trillion in Gross Transaction Value in 1H 2022. [Accessed on August 14, 2023 from]: https://fintechnews.ph/56712/e-wallets/gcash-hits-66-million-users-p3-trillion-in-gross-transaction-value-in-1h-2022/#:~:text=GCash%20reached%20P3%20trillion%20in,and%20almost%20double%20last%20year

Flavian, C., Guinaliu, M., and Lu Y. (2020). Mobile Payments Adoption - Introducing Mindfulness to Better Understand Consumer Behavior. International Journal of Bank and Marketing, 38(7), 1575-1599.http://dx.doi.org/10.1108/IJBM-01-2020-0039

Globe News Room. (2022). GCash Breaches ₱500B Gross Transaction Value in March 2022, Sees Sustained Growth. [Accessed on August 14, 2023 from]: https://www.globe.com.ph/about-us/newsroom/partners/gcash-breaches-500-billion-gross-transaction-value-march-2022.html#gref

Gonu, E., Agyei, P.M., Richard, O.K., and Asare-Larb, M. (2022). Customer Orientation, Service Quality and Customer Satisfaction Interplay in the Banking Sector: An Emerging Market Perspective. Cogent Business and Management, 10(1), 2163797.https://doi.org/10.1080/23311975.2022.2163797

Hajazi, M.U.A., Chan, S.S., Ya’kob, S.A., Siali, F., and Abdul, L.H. (2021). Usage Intention of QR Mobile Payment System among Millennials in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(1), 645-661.http://dx.doi.org/10.6007/IJARBSS/v11-i1/8494

Huang, R.H., Cheung, C.S.W., and Wang, C.M.L. (2020). The Risks of Mobile Payment and Regulatory Responses: A Hong Kong Perspective. Asian Journal of Law and Society, 7(2), 325-343.https://doi.org/10.1017/als.2019.30

Jayarathne, P.G.S.A., Chathuranga, B.T.K., Dewasiri, N.J., and Rana, S. (2023). Motives of Mobile Payment Adoption during COVID-19 Pandemic in Sri Lanka: A Holistic Approach of both Customers' and Retailers' Perspectives. South Asian Journal of Marketing, 4(1), 51-73.http://dx.doi.org/10.1108/SAJM-03-2022-0013

Joshi, H., and Chawla, D. (2023). Identifying Unobserved Heterogeneity in Mobile Wallet Adoption – A FIMIX-PLS Approach for User Segmentation. International Journal of Bank Marketing, 41(1), 210-236. https://doi.org/10.1108/ijbm-03-2022-0132

Kadjie, C.F., Hikouatcha, P., Njamen-Kengdo, A.A., and Nchofoung, T.N. (2023). Determinants of Adoption of Electronic Payment by Small and Medium-Sized Enterprises (SMEs) in Cameroon. African Journal of Science, Technology, Innovation and Development, 15(2), 185-197.https://doi.org/10.1080/20421338.2022.2058340

Kalinić, Z., Liébana-Cabanillas, F.J., Muñoz-Leiva, F., and Marinković, V. (2020). The Moderating Impact of Gender on the Acceptance of Peer-to-Peer Mobile Payment Systems. International Journal of Bank Marketing, 38(1), 138-158.http://dx.doi.org/10.1108/IJBM-01-2019-0012

Karsen, M., and Juwitasary, H. (2019). Technological Factors of Mobile Payment: A Systematic Literature Review. Procedia Computer Science, 157.http://dx.doi.org/10.1016/j.procs.2019.09.004

Khraiwish, A., Al-Gasawneh, J.A., Joudeh, J.M.M., Nusairat, N.M., and Alabdi, Y.F. (2022). The Differential Impacts of Customer Commitment Dimensions on Loyalty in the Banking Sector in Jordan: Moderating the Effect of E-Service Quality. International Journal of Data and Network Science, 6(2), 315-324.http://dx.doi.org/10.5267/j.ijdns.2022.1.006

Koghut, M., and Al-Tabbaa, O. (2021). Exploring Consumers’ Discontinuance Intention of Remote Mobile Payments during Post-Adoption Usage: An Empirical Study. Administrative Sciences, 11(1), 18.https://doi.org/10.3390/admsci11010018

Kuo, R.Z. (2020). Why Do People Switch Mobile Payment Service Platforms? An Empirical Study in Taiwan. Technology in Society, 62, 101312.http://dx.doi.org/10.1016/j.techsoc.2020.101312

Kwabena, G.Y., Mei, Q., Ghumro, T.H., LI, W., and Erusalkina, D. (2021). Effects of a Technological-Organizational-Environmental Factor on the Adoption of the Mobile Payment System. The Journal of Asian Finance, Economics and Business, 8(2), 329-338.http://dx.doi.org/10.13106/jafeb.2021.vol8.no2.0329

Laksamana, P., Suharyanto, S., and Cahaya, Y.F. (2023). Determining Factors of Continuance Intention in Mobile Payment: Fintech Industry Perspective. Asia Pacific Journal of Marketing and Logistics, 35(7), 1699-1718. http://dx.doi.org/10.1108/APJML-11-2021-0851

Lian, J.W., and Li, J. (2021). The Dimensions of Trust: An Investigation of Mobile Payment Services in Taiwan. Technology in Society, 67, 101753.https://doi.org/10.1016/j.techsoc.2021.101753

Liébana-Cabanillas, F., Japutra, A., Molinillo, S., Singh, N., and Sinha, N. (2020). Assessment of Mobile Technology Use in the Emerging Market: Analyzing Intention to Use M-Payment Services in India. Telecommunications Policy, 44(9), 102009.https://doi.org/10.1016/j.telpol.2020.102009

Lin, X., Suanpong, K., Ruangkanjanases, A., Lim, Y.T., and Chen, S.C. (2022). Improving the Sustainable Usage Intention of Mobile Payments: Extended Unified Theory of Acceptance and Use of Technology Model Combined with the Information System Success Model and Initial Trust Model. Frontiers in Psychology, 12, 634911.https://doi.org/10.3389/fpsyg.2021.634911

Moghavvemi, S., Mei, T.X., Phoon, S.W., and Phoong, S.Y. (2021). Drivers and Barriers of Mobile Payment Adoption: Malaysian Merchants' Perspective. Journal of Retailing and Consumer Services, 59, 102364.http://dx.doi.org/10.1016/j.jretconser.2020.102364

Olagunju, T., Oyebode, O., and Orji, R. (2020). Exploring Key Issues Affecting African Mobile Ecommerce Applications using Sentiment and Thematic Analysis. IEEE Access, 8, 114475-114486. Retrieved from https://ieeexplore.ieee.org/document/9108261

Pal, A., Herath, T., and Rao, H.R. (2021). Why Do People Use Mobile Payment Technologies and Why Would they Continue? An Examination and Implications from India. Research Policy, 50(6), 104228.http://dx.doi.org/10.1016/j.respol.2021.104228

Phan, T.N., Ho, T.V., and Le-Hoang, P.V. (2020). Factors Affecting the Behavioral Intention and Behavior of using E-Wallets of Youth in Vietnam. The Journal of Asian Finance, Economics and Business, 7(10), 295-302.http://dx.doi.org/10.13106/jafeb.2020.vol7.n10.295

Pu, X., Chan, F.T., Chong, A.Y.L., and Niu, B. (2020). The Adoption of NFC-based Mobile Payment Services: An Empirical Analysis of Apple Pay in China. International Journal of Mobile Communications, 18(3), 343-371.http://dx.doi.org/10.1504/IJMC.2020.107145

Qu, B., Wei, L., and Zhang, Y. (2022). Factors Affecting Consumer Acceptance of Electronic Cash in China: An Empirical Study. Financial Innovation, 8(9). Retrieved from https://jfin-swufe.springeropen.com/articles/10.1186/s40854-021-00312-7

Razaq, L., Ahmad, T., Ibtasam, S., Ramzan, U., and Mare, S. (2021). We Even Borrowed Money From Our Neighbor: Understanding Mobile-based Frauds Through Victims' Experiences. Proceedings of the ACM on human-computer interaction, 5(CSCW1), 1-30. Retrieved from https://www.researchgate.net/publication/350041184_We_Even_Borrowed_Money_From_Our_Neighbor_Understanding_Mobile-based_Fraud_Through_Victims'_Experiences

Rootman, C., and Krüger, J. (2020). Increasing Customer Adoption of the Mobile Payment Technology Zapper in South Africa. Journal of African Business, 21(4).https://doi.org/10.1080/15228916.2020.1790915

Sleiman, K.A.A., Juanli, L., Lei, H., Liu, R., Ouyang, Y., and Rong, W. (2021). User Trust Levels and Adoption of Mobile Payment Systems in China: An Empirical Analysis. Sage Open, 11(4), 21582440211056599.https://doi.org/10.1177/21582440211056599

Statista Market Insights. (2023). Digital Payments: Philippines. [Accessed on August 14, 2023 from]: https://www.statista.com/outlook/dmo/fintech/digital-payments/philippines

Tahar, A., Riyadh, H.A., Sofyani, H., and Purnomo, W.E. (2020). Perceived Ease of Use, Perceived Usefulness, Perceived Security and Intention to Use E-Filing: The Role of Technology Readiness. The Journal of Asian Finance, Economics and Business, 7(9), 537-547.https://doi.org/10.13106/jafeb.2020.vol7.no9.537

Tookitaki.com. (2022). Digital Payments in the Philippines: All you need to Know. [Accessed on August 14, 2023 from]: https://www.tookitaki.com/blog/digital-payments-in-the-philippines-all-you-need-to-know

Verma, S., Chaurasia, S.S., and Bhattacharyya, S.S. (2020). The Effect of Government Regulations on Continuance Intention of In-Store Proximity Mobile Payment Services. International Journal of Bank Marketing, 38(1), 34-62.http://dx.doi.org/10.1108/IJBM-10-2018-0279

Voskobojnikov, A., Wiese, O., Koushki, M.M., Roth, V., and Beznosov, K. (2021). The U in Crypto Stands for Usable: An Empirical Study of User Experience with Mobile Cryptocurrency Wallets. CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, 642, 1-14.

Zhao, Y., and Bacao, F. (2021). How Does the Pandemic Facilitate Mobile Payment? An Investigation on Users’ Perspective under the COVID-19 Pandemic. International journal of environmental research and public health, 18(3), 1016. Retrieved from http://dx.doi.org/10.3390/ijerph18031016

Zheng, T., Ardolino, M., Bacchetti, A., Perona, M., and Zanardini, M. (2020). The impacts of Industry 4.0: A Descriptive Survey in the Italian Manufacturing Sector. Journal of Manufacturing Technology Management, 31(5), 1085-1115.




DOI: http://dx.doi.org/10.46827/ejmms.v9i3.1872

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Amir Omar Ali

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2017-2023. European Journal of Management and Marketing Studies (ISSN 2501 - 9988) is a registered trademark of Open Access Publishing GroupAll rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.