EFFECT OF ADVERTISING EFFECTIVENESS VIA MOBILE SOCIAL NETWORKS (SNS) ON BRAND EQUITY AND THE BEHAVIORAL INTENTIONS OF ONLINE CONSUMERS
Abstract
Article visualizations:
Keywords
Full Text:
PDFReferences
Abbasi, A. Z. (2023). Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach, Journal of Retailing and Consumer Services, vol. 71, n° 1, pp.1-53. DOI: 10.1016/j.jretconser.2022.103231
Adetunji, R. R., Nordin, S. M., & Noor, S. M. (2014). The Effectiveness of Integrated Advertisement Message Strategy in Developing Audience-Based Brand Equity, Global Business & Management Research, vol.6, n° 4, pp.308-318.
Aggarwal, R., & Mittal, S. (2022). Impact of social media marketing activities on purchase intentions via customer equity drivers: an empirical case study on smartphone brands, Journal of Online Marketing, vol. 12, n° 1, pp. 1-19. DOI:10.4018/IJOM.299402
Ahmad, W., & Mahmood, Z. (2011). An empirical investigation of the association between creative advertising and advertising effectiveness in Pakistan, International Journal of Marketing Studies, vol. 3, n° 2, pp.32-52.
Ahmed, R. R., Zaidi, E. Z., Alam, S. H., Streimikiene, D., & Parmar, V. (2023). Effect of social media marketing of luxury brands on brand equity, customer equity and customer purchase intention, Amfiteatru Economic, vol. 25, n° 62, pp. 265-282.
Akgün, V. Ö., & Arslan, B. N. (2022). Marketing Mentality of the Modern Age: Digital Marketing, in Proceedings of the 5th International Academic Conference on Management and Economics, Denmark: Conference, 22-24 July, pp. 15-30.
Akrout, F. (2010). Les méthodes des équations structurelles 2, 1ère Édition, Imprimerie Coopi, Tunis.
Akrout, F. (2018). Les méthodes des équations structurelles, 2 éme édition, Imprimerie Coopi, Sfax.
Alcaraz, A. G., Balmori, G. R. C., Ricalde, J. D. C., & Pantoja, E. (s.d.). A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention, Journal of Business and Management Studies, vol. 4, n° 1, pp. 167-178.
Algharabat, R., Rana, N. P., Alalwan, A. A., Baabdullah, A., & Gupta, A. (2020). Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media, Journal of Retailing and Consumer Services, vol. 53, n° 3, pp. 1-13. DOI: 10.1016/j.jretconser.2019.01.016
Alhaddad, A. A. (2015). The effect of advertising awareness on brand equity in social media, International Journal of e-Education, e-Business, e-Management and e-Learning, vol. 5, n° 2, pp. 73-84. DOI : 10.17706/ijeeee.2015.5.2.73-84
Aljumah, A., Nuseir, M., & Refae, G. (2023). Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness, International Journal of Data and Network Science, vol. 7, n° 1, pp. 467-476. DOI : 10.5267/j.ijdns.2022.11.004
AL-Sous, N., Almajali, D., & Alsokkar, A. (2023). Antecedents of social media influencers on customer purchase intention: Empirical study in Jordan, International Journal of Data and Network Science, vol. 7, n° 1, pp. 125-130. DOI : 10.5267/j.ijdns.2022.11.010
Al Koliby, I. S., & Rahman, M. A. I. S. (2018). Influence dimensions of brand equity on purchase intention toward smartphone in Malaysia, VFAST Transactions on Education and Social Sciences, vol. 6, n° 1, pp. 7-19.
Amamou, B., & Koubaa, S. (2013). Communautés de pratique et capacité d’absorption des connaissances dans un contexte inter-organisationnel: cas des PME marocaines, Revue internationale PME, vol. 26, n° 3, pp. 13-39.
Arruda Filho, E. J. M., Costa, E. M. S. D., & Miranda, J. C. D. S. (2023). Hyperconnectivity in action: users of mobile social networks and new technologies, Revista de Gestão, vol. 30, n° 2, pp. 162-175.
Assaidi, A., Kizaba, G., & Guilluy-Sulikashvili, N. (2015). Générations Baby-Boomers, X et Y: Les barrières entrepreneuriales des entrepreneurs dans le Nord de la France , Gestion 2000, vol. 33, n° 4, pp. 83-106. DOI: 10.3917/g2000.334.0083
Bart, Y., Stephen, A. T., & Sarvary, M. (2014). Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions, Journal of Marketing Research, vol. 51, n° 3, pp. 270-285. DOI: 10.1509/jmr.13.0503
Busen, S. M. S., & Mustaffa, C. S. (2014). The role of interactive advertisements in developing consumer-based brand equity: A conceptual discourse, Procedia - Social and Behavioral Sciences, vol. 155, pp. 98-103. DOI: 10.1016/j.sbspro.2014.10.115
Carricano, M., & Poujol, F. (2010). Analyse de données avec SPSS®, France: Pearson Education France.
Chemangui, M. (2006). Évaluation de la qualité de l'Audit interne/Audit externe: Application dans le cadre des relations d'agence internes, in Comptabilité, Contrôle, Audit et Institution(s): Association Francophone de Comptabilité, Tunis, pp. 1-25.
Choedon, T., & Lee, Y. C. (2020). The effect of social media marketing activities on purchase intention with brand equity and social brand engagement: Empirical evidence from Korean cosmetic firms, Knowledge Management Research, vol. 21, n° 3, pp. 141-160. DOI: 10.22724/KMR.2020.21.3.141
Colicev, A., Malshe, A., & Pauwels, K. (2018). Social media and customer-based brand equity: An empirical investigation in the retail industry, Administrative Sciences, vol. 8, n° 3, pp. 1-16. DOI: 10.3390/admsci8030055
Dalmas, M. (2014). Quelles valeurs organisationnelles pour la génération Y?, Revue Management et Avenir, vol. 6, pp. 113-132.
De Keyzer, F., Dens, N., & De Pelsmacker, P. (2022). How and when personalized advertising leads to brand attitude, click, and WOM intention, Journal of Advertising, vol. 51, n° 1, pp. 39-56. DOI: 10.1080/00913367.2021.1888339
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers, Computers in Human Behavior, vol. 49, n° 3, pp. 597-600. DOI: 10.1016/j.chb.2015.03.051
Devi, N. M. C., & Suparna, G. (2023). The effect of customer equity on brand commitment and brand switching on Samsung smartphone users, European Journal of Business and Management Research, vol. 8, n° 1, pp. 126-130.
Ducoffe, R. H. (1995). How consumers assess the value of advertising, Journal of Current Issues & Research in Advertising, vol. 17, n° 1, pp. 1-18. DOI: 10.1080/10641734.1995.10505022
Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S. J., Balakrishnan, J., ... & Wirtz, J. (2023). Metaverse marketing: How the metaverse will shape the future of consumer research and practice, Psychology & Marketing, vol. 40, n° 4, pp. 750-776.
Dwiviolita, S., & Zuliarni, S. (2023). Customer engagement, customer equity, and their influence on consumer repurchase intention in e-commerce mobile applications, Journal Dinamika Manajemen, vol. 14, n° 1, pp. 55-71. DOI: 10.15294/jdm.v14i1.38657
Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty, Journal of Relationship Marketing, vol. 19, n° 4, pp. 287-308. DOI: 10.1080/15332667.2019.1705742
Errabi, G., & Hamadi, C. (2023). De la sélection à la structure factorielle de l’instrument de mesure: Principes et exemple d’application, Revue Internationale du Chercheur, vol. 4, n° 2, pp. 79-94.
Fetais, A. H., Algharabat, R. S., Aljafari, A., & Rana, N. P. (2023). Do social media marketing activities improve brand loyalty? An empirical study on luxury fashion brands, Information Systems Frontiers, vol. 25, n° 2, pp. 795-817. DOI: 10.1007/s10796-022-10264-7
Fialho, J., & Diep, N. (2023). Brand equity and purchase intention for e-commerce platforms in Vietnam, ICASDMBW 2022: Proceedings of the International Conference on Application of AI and Statistical Decision Making for the Business World, 16-17 décembre 2022, Rukmini Devi Institute of Advanced Studies, Delhi, India, pp. 1-9.
Fink, M., Koller, M., Gartner, J., Floh, A., & Harms, R. (2020). Effective entrepreneurial marketing on Facebook – A longitudinal study, Journal of Business Research, vol. 113, n° 3, pp. 149-157.
Gao, L., Melero-Polo, I., & Sese, F. J. (2020). Customer equity drivers, customer experience quality, and customer profitability in banking services: The moderating role of social influence, Journal of Service Research, vol. 23, n° 2, pp. 174-193. DOI: https://doi.org/10.1177/1094670519856119
Gardès, N. (2018). Développement et validation d’une échelle de mesure de la compétence relationnelle du dirigeant et analyse de son impact sur l’accompagnement financier, Finance Contrôle Stratégie, vol. 21, n° 1, pp. 1-35.
Grewal, D., Bart, Y., Spann, M., & Zubcsek, P. P. (2016). Mobile advertising: A framework and research agenda, Journal of Interactive Marketing, vol. 34, n° 1, pp. 3-14. DOI: 10.1016/j.intmar.2016.01.002
Guitart, I. A., Gonzalez, J., & Stremersch, S. (2018). Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity, International Journal of Research in Marketing, vol. 35, n° 3, pp. 471-489. DOI: 10.1016/j.ijresmar.2017.12.003
Guliyev, S. (2023). The Impact of Brand Perception and Brand Image on Consumer Purchasing Behavior in Azerbaijan, Science, Education and Innovations in the Context of Modern Problems, vol. 6, n° 1, pp. 137-144.
Gutierrez, A. P. (2023). Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention – Privacy the Achilles heel , Journal of Retailing and Consumer Services, vol. 72, n° 1, pp. 1-39.
Ha, Y. W., Park, M. C., & Lee, E. (2014).A framework for mobile SNS advertising effectiveness: User perceptions and behavior perspective, Behaviour & Information Technology, vol. 33, n° 12, pp. 1333-1346. DOI: 10.1080/0144929X.2014.928906
Hadi, N. U., & Aslam, N. (2023). Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design, Online Journal of Communication and Media Technologies, vol. 13, n° 1, pp. 1-15. DOI: 10.30935/ojcmt/12784
Hasim, M. A., Wahid, R. B., & Hashim, S. (2020). Influences of media richness on Instagram towards consumer purchase intention: The mediating effect of brand equity, International Journal of Innovation, Creativity and Change, vol. 10, n° 11, pp. 357-367.
Hanaysha, J. R. (2022).Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator, International Journal of Information Management Data Insights, vol. 2, n° 2, pp. 1-10.
Helme-Guizon, A., & Magnoni, F. (2016). Intégrité, bénéfices et identification : Trois leviers pour booster l’engagement envers la marque sur les réseaux sociaux , Décision Marketing, vol. 84, n° 4, pp. 95-111.
Helmi, S. A. (2022). The role of brand image as a mediation of the effect of advertising and sales promotion on customer purchase decision, Journal of Economics and Sustainable Development, vol. 13, n° 8, pp. 90-99. DOI: 10.7176/JESD/13-8-09
Ho, M. H. W., & Chung, H. F. (2020). Customer engagement, customer equity, and repurchase intention in mobile apps, Journal of Business Research, vol. 121, n° 3, pp. 13-21.
Hollebeek, L. D., Kulikovskaja, V., Hubert, M., & Grunert, K. G. (2023). Exploring a customer engagement spillover effect on social media: The moderating role of customer conscientiousness, Internet Research, vol. 19, n° 1, pp. 1-39. DOI: 10.1108/INTR-08-2021-0619
Hussain, A., Hooi Ting, D., Zaib Abbasi, A., & Rehman, U. (2023). Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising, Journal of Promotion Management, vol. 29, n° 1, pp. 77-105. DOI: 10.1080/10496491.2022.2108185
Idris, I., Suhana, S., Ahmad, A., & Lim, S. K. X. (2020). Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia, TEST Engineering & Management, vol. 82, pp. 5528-5536.
Janpors, N. N., Raeisi Ziarani, M., & Taghavi, S. M. (2023). Demand Prediction for Luxury Fashion Clothing: The Role of Customers’ Values, Brand Consciousness, and Behavioral Intentions, in International Conference on Innovation and Marketing, pp. 1-13.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity, Journal of Marketing, vol. 57, n° 1, pp. 1-22. DOI: https://doi.org/10.1177/0022242993057001
Kim, H., & Park, M. (2023). Virtual influencers attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand, Computers in Human Behavior, vol. 143, pp. 107-137. DOI: 10.1016/j.chb.2023.107703
Kim, J. (2015). Sustainability in social brand communities: Influences on customer equity, Journal of Global Scholars of Marketing Science, vol. 25, n° 3, pp. 246-258.
Kim, K. H. (2021). Digital and social media marketing in global business environment, Journal of Business Research, vol. 131, n° 1, pp. 627-629. DOI: 10.1016/j.jbusres.2021.02.052
Koivulehto, E. I. (2017). Do social media marketing activities enhance customer equity? A case study of fast-fashion brand Zara, London: Aalto University School of Business, pp. 1-49.
Krishnamurthy, A., & Kumar, V. (2018). Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens, Journal of Retailing and Consumer Services, vol. 43, n° 3, pp. 149-156. DOI: 10.1016/j.jretconser.2018.03.010
Kumar, V., & Pansari, A. (2016). Competitive advantage through engagement, Journal of Marketing Research, vol. 53, n° 4, pp. 497-514. DOI: 10.1509/jmr.15.0044
Lolowang, J., Lapian, T., & Tumbuan, J. (2023). The Effect of Online Advertisement on Purchase Intention Mediated by Brand Attitude (Study at Pt Akr Land Kawanua Emerald City Manado), International Journal of Business Diplomacy and Economy, vol. 2, n° 1, pp. 13-19.
Lutfie, H., & Marcelino, D. (2023). Creating online purchase decision and brand image based on advertising effectiveness with EPIC model, Journal Ilmiah Manajemen, vol. 10, n° 3, pp. 346-366. DOI: 10.22441/mix.2020.v10i3.003
Makasi, A., Govender, K., & Rukweza, C. (2014). Building brand equity through advertising, Mediterranean Journal of Social Sciences, vol. 5, n° 20, pp. 2613-2613. DOI: 10.5901/mjss.2014.v5n20p2613
Manan, Ariffin, S., H. A., Maknu, T. S. R., & Zakaria, F. N. (2020). Effects of social media advertisements on intention to purchase health and beauty products, Economics and Entrepreneurship, vol. 5, n° 1, pp. 59-68.
Martí Parreño, J., Sanz‐Blas, S., Ruiz‐Mafé, C., & Aldás‐Manzano, J. (2013). Key factors of teenagers' mobile advertising acceptance, Industrial Management & Data Systems, vol. 113, n° 5, pp. 732-749. DOI: 10.1108/02635571311324179
Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2019). How smartphone advertising influences consumers' purchase intention, Journal of Business Research, vol. 94, n° 3, pp. 378-387. DOI: 10.1016/j.jbusres.2017.12.047
Masikah, A., & Novianti, Y. (2016). Pengaruh Efektivitas Iklan Exclusive Series Dewisandra terhadap Brand Image dan Keputusan Pembelian kosmetik Wardah di Kota Pekanbaru, Jurnal Tepak Manajemen Bisnis, vol. 8, n° 2, pp. 188-200.
Meliawati, T., Gerald, S. C., & Aruman, A. E. (2023). The effect of social media marketing Tiktok and product quality towards purchase intention, Journal of Consumer Sciences, vol. 8, n° 1, pp. 77-92. DOI: 10.29244/jcs.8.1.77-92
Mulyandi, M. R., & Tjandra, R. H. The Influence of Product Quality and Brand Image on Repurchase Intention of Halal Cosmetic Products in e-Commerce, Journal of Industrial Engineering & Management Research, vol. 4, n° 1, pp. 41-52.
Munir, A. K., & Kamil, S. (2023). The impact of digital marketing and brand articulating capability for enhancing marketing capability, International Journal of Data and Network Science, vol. 7, n° 1, pp. 65-72. DOI: 10.5267/j.ijdns.2022.12.005
Naidoo, T. (2011). The effectiveness of advertising through the social media in Gauteng, North-West University, Thèse de doctorat.
Nasri, W. (2022).Determinants of Consumer Online Purchasing Intention: An Empirical Study in Tunisia, International Journal of Cyber Research and Education (IJCRE), vol. 4, n° 1, pp. 1-16. DOI: 10.4018/IJCRE.309689
Negm, M. S. (2023). Investigating the impact of social media antecedents on brand equity and online fashion purchase intention, مجلة البحوث املالية والتجارية, vol. 24, n° 1, pp. 170-201.
Pratama, A. A. N., Hamidi, M. L., & Cahyono, E (2023). The effect of halal brand awareness on purchase intention in Indonesia: the mediating role of attitude, Cogent Business & Management, vol. 10, n° 1, pp. 1-18. DOI: 10.1080/23311975.2023.2168510
Qadri, N., Amar, M. Y., & Wahda, W. (2023). The influence of marketing strategies in building brand equity at Semen Bosowa Company, Enrichment: Journal of Management, vol. 13, n° 2, pp. 1260-1267.
Rajavi, K., Kushwaha, T., & Steenkamp, J. B. E. (2023). Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?, Journal of Marketing, vol. 87, n° 3, pp. 472-489.
Rasoolimanesh, S. M., Iranmanesh, M., Seyfi, S., Ari Ragavan, N., & Jaafar, M. (2023). Effects of perceived value on satisfaction and revisit intention: Domestic vs. international tourists, Journal of Vacation Marketing, vol. 29, n° 2, pp. 222-241. DOI: 10.1177/13567667221086326
Razek, T. A. L. A., Donia, S. H. A. S. A., & Kasem, E. I. F. (2023). The Ergonomics of Designing Interactive Games User Interface as an Advertising Medium, مجلة العمارة والفنون والعلوم اإلنسانية, vol. 37, n° 8, pp. 657-678.
Rienetta, F., Hati, S. R. H., & Gayatri, G. (2017). The effect of social media marketing on luxury brand customer equity among young adults, International Journal of Economics and Management, vol. 11, n° 2, pp. 409-425.
Saeed, S. S., & Anjum, S. (2023). Examining the Role of Advertising and Sales Promotion in Brand Equity Creation of Tea Industry in Pakistan: with Moderating Effect of Brand Experience, Journal of Academic Research for Humanities, vol. 3, n° 1, pp. 170-185.
Saputro, Y., & Prihandono, D. Television advertising effectiveness in mediating advertising creativity and advertising frequency influence toward customer purchase intention, Management Analysis Journal, vol. 7, n° 2, pp. 201-210. DOI: 10.15294/maj.v7i2.23543
Shaouf, A., Lü, K., & Li, X. (2016). The effect of web advertising visual design on online purchase intention: An examination across gender, Computers in Human Behavior, vol. 100, n° 60, pp. 622-634. DOI: 10.1016/j.chb.2016.02.090
Sharma, R., Alavi, S., & Ahuja, V. (2017). Generating trust using Facebook - A study of 5 online apparel brands, Procedia computer science, vol. 122, pp. 42-49. DOI: 10.1016/j.procs.2017.11.339
Sheak, E. & Abdulrazak, S. (2023). The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness, Market-Tržište, vol. 35, n° 1, pp. 93-110.
Sohail, M. S. (2023). Understanding consumer engagement in online brand communities: An application of self-expansion theory, Journal of Marketing Analytics, vol. 11, n° 1, pp. 69-81. DOI: 10.1057/s41270-021-00148-1
Suki, N. M., & Suki, N. M. (2019). Examining Users' Trust in the Travel Information Provided in Social Networking Services (SNS), Journal Pengurusan, vol. 57, pp. 65-74.
Tikno, (2017). Measuring performance of Facebook advertising based on media used: A case study on online shops in Indonesia, Procedia Computer Science, vol. 111(5), pp. 105-112. DOI: 10.1016/j.procs.2017.06.016
Trisatya, A. A., Absah, Y., & Sembiring, B. K. F. (2023). Consumer ethnocentrism exploration of brand value, brand image, and product buying intention Indonesian local fashion in Gen Z Medan City, International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), vol. 3, n° 4, pp. 1017-1024. DOI: 10.54443/ijebas.v3i4.968
Warbung, C. J. E., Wowor, M. C., Walean, R. H., & Mandagi, D. W. (2023). The impact of social media marketing on beauty clinic brand equity: The Case of Zap Manado, International Journal of Professional Business Review, vol. 8, n° 4, pp. 1-26.
Yadav, M., Joshi, Y., & Rahman, Z. (2015). Mobile social media: The new hybrid element of digital marketing communications, Procedia-Social and Behavioral Sciences, vol. 189, pp. 335-343. DOI: 10.1016/j.sbspro.2015.03.229
Yusof, J. M., Singh, G. K. B., & Razak, R. A. (2013). Purchase intention of environment-friendly automobile, Procedia-Social and Behavioral Sciences, vol. 85, pp. 400-410. DOI: 10.1016/j.sbspro.2013.08.369
Zanubiya, J., Meria, L., & Juliansah, M. A. D. (2023). Increasing Consumers with Satisfaction Application based Digital Marketing Strategies, Startupreneur Business Digital, vol. 2, n° 1, pp. 12-21.
Zarei, A., Farjoo, H., & Bagheri Garabollagh, H. (2022). How Social Media Marketing Activities (SMMAs) and brand equity affect the customer's response: Does overall flow moderate it?, Journal of Internet Commerce, vol. 21, n° 2, pp. 160-182. DOI: 10.1080/15332861.2021.1955461
Zhang, H., Ko, E., & Taylor, C. R. (2011). Advertising appeals strategy: Moderating effect on the relationship between innovation and customer equity drivers in China, in International Marketing, Emerald Group Publishing Limited, vol. 21, pp. 111-136. DOI: 10.1108/S1474-7979(2011)0000021008
Zhu, B. (2013). The impact of green advertising on consumer purchase intention of green products, World Review of Business Research, vol.3, n°3, pp.72-80.
DOI: http://dx.doi.org/10.46827/ejmms.v9i3.1890
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Nesrine Mzid
This work is licensed under a Creative Commons Attribution 4.0 International License.
The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.
Copyright © 2017-2026. European Journal of Management and Marketing Studies (ISSN 2501 - 9988) is a registered trademark of Open Access Publishing Group. All rights reserved.
This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.
