CURRENT TRENDS AND FUTURE PERSPECTIVES IN PRINTING AND PUBLISHING TECHNOLOGIES

Osman Utkan

Abstract


This study examines the recent transformations in printing and publishing technologies and evaluates Turkey’s position within the sector. With the rapid acceleration of digitalization, e-books, open-access platforms, and online publishing have emerged as strong alternatives to traditional printing. At the same time, artificial intelligence is playing an increasingly significant role in content production and distribution processes; while it facilitates tasks such as editing and translation, it also raises ethical debates. In terms of sustainability, environmentally friendly inks, recyclable papers, and energy-efficient production techniques stand out. The study analyzes the current situation in Turkey through open-access policies, the contributions of national platforms (DergiPark, ULAKBİM), and domestic digital publishing initiatives. In addition, a SWOT analysis is used to evaluate the sector’s strengths, weaknesses, opportunities, and threats. The findings indicate that the future of publishing will be shaped at the intersection of hybrid models, AI-assisted content management, and sustainability principles.

 

Article visualizations:

Hit counter


Keywords


printing technologies, publishing, digitalization, artificial intelligence, sustainability, Turkey

Full Text:

PDF

References


Avital, M. (2024). Digital transformation of academic publishing: A call for the decentralization and democratization of academic journals. Journal of the Association for Information Systems, 25(1), 172–181. https://doi.org/10.17705/1jais.00873

Aydemir, C., Yenidoğan, S., & Arslan, S. (2019). Basım endüstrisinde sürdürülebilirlik ve çevre. 3. Uluslararası Basım Teknolojileri Sempozyumu, 231–238. Retrieved from https://www.researchgate.net/publication/382447242

Baker, D. (2022). Sustainable printing practices and environmental policies. Journal of Cleaner Production, 336, 130395. https://doi.org/10.1016/j.jclepro.2022.130395

Çetiner, C. (2025). Türkiye’de makine çevirisi üzerine yapılan çalışmaların sistematik incelenmesi: Yöntemsel sorunlar ve çözüm önerileri. Söylem Filoloji Dergisi, Çevre Bilim Özel Sayısı, 113–132. https://doi.org/10.29110/soylemdergi.1597647

DergiPark. (t.y.). Genel istatistikler ve dergi/makale sayıları. Retrieved from https://dergipark.org.tr

Güler, P., Gülşenoğlu, S., & Sayılır, M. (2025). Akademik yazmada kullanılabilecek yapay zekâ araçlarının sınıflandırılması. Eğitim Bilimleri Tematik Araştırmalar Dergisi, 1(2), 76–97. Retrieved from https://dergipark.org.tr/tr/pub/ebta/issue/92431/1667914

Gürel, E., & Tat, M. (2017). SWOT analysis: A theoretical review. The Journal of International Social Research, 10(51), 994–1006. https://doi.org/10.17719/jisr.2017.1832

Hayta, P., Oktay, M., & Ateş Duru, Ö. (2021). An ecological approach to the printing industry: Development of vegetable-based offset inks. Color Research & Application, 47(1), 161–164. https://doi.org/10.1002/col.22708

Hayta, P. (2023). Basım sektöründe sürdürülebilir ve ekolojik malzemelerin değerlendirilmesi. Dynamics in Social Sciences and Humanities, 4(2), 78–83. https://doi.org/10.5152/OJFHSS.2023.23045

Howard, J. (2020). Artificial intelligence: Implications for the future of work. American Journal of Industrial Medicine, 62(11), 917–926. https://doi.org/10.1002/ajim.23037

Kaya Erdem, B. (2021). Yapay zekânın medya ve yayıncılık alanına etkisi. TRT Akademi, 6(13), 897–903. https://doi.org/10.37679/trta.1002525

Kırık, A. M. (2024). Türkiye’de dijital yayıncılığın gelişim süreci ve fırsatları. TRT Akademi, 9(21), 578–591. https://doi.org/10.37679/trta.1493635

Kupchina, E. V. (2020). Blockchain technologies as a mechanism for protecting intellectual property rights. 12th International Conference on Education and New Learning Technologies, 1277–1281. https://doi.org/10.21125/edulearn.2020.0423

Panagiotou, G. (2003). Bringing SWOT into focus. Business Strategy Review, 14(2), 8–10. https://doi.org/10.1111/1467-8616.00253

Sarı, Ö., & Doğan, G. (2023). Türkiye’deki üniversitelerin açık erişim arşivleri ve politikaları. Bilgi Dünyası, 24(2), 165–194. https://doi.org/10.15612/BD.2023.727

TÜBİTAK ULAKBİM. (2021). ULAKBİM faaliyet raporu 2021. Retrieved from https://ulakbim.tubitak.gov.tr/

Türkiye İstatistik Kurumu (TÜİK). (2025, 11 Haziran). Kütüphane istatistikleri, 2024. Retrieved from https://data.tuik.gov.tr/Bulten/Index?p=Kutuphane-Istatistikleri-2024-54192

Ünsal, S., & Gövdere, B. (2023). İşletmelerde çevresel sürdürülebilirliğin sağlanmasında sürdürülebilir ambalaj kullanımının önemi. Uygulamalı Sosyal Bilimler ve Güzel Sanatlar Dergisi, 5(11), 1–15. Retrieved from https://dergipark.org.tr/tr/download/article-file/2650641




DOI: http://dx.doi.org/10.46827/ejmms.v10i2.2023

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Osman Utkan

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2017-2026. European Journal of Management and Marketing Studies (ISSN 2501 - 9988) is a registered trademark of Open Access Publishing GroupAll rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.