EVALUATION OF SALES TRAINING EFFECTIVENESS IN PHARMACEUTICAL SECTOR

Rajul Dutt, Asma Zaheer, Mairaj Salim

Abstract


Business organizations invest a lot of money training towards the development of sales employees. The success of training programs depends highly upon a well-defined learning objective, skill, evaluation of change in knowledge etc. Hence, a training program is said to effective when training outcome matches with its objective and therefore evaluation is the most important means to determine the effectiveness of training. The training effectiveness may be assessed by considering the results or evaluation. In this study, both primary and secondary data were used. Secondary data was collected from journals, magazines, books etc. The secondary data and the data collected through personal interview were tabulated in various tables to the requirement of the study. It helped the researcher in studying the impact of various aspects. After completing the tabulation work, an analysis was made using statistical tools such as Chi-square test and percentage analysis so that factual position of the related aspects might be found out.

 

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training effectiveness, sales, evaluation, performance

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References


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