E-COMMERCE ADOPTION AND SMALL MEDIUM SCALE ENTERPRISES PERFORMANCE IN NIGERIA

B. E. Akanbi, T. S. Akintunde

Abstract


Electronic commerce, commonly known as e-commerce can be regarded as the utilization of electronic systems such as the internet and other computer networks to aid the sharing of business information among trading partners, coordination and implementation of business transactions. Existing studies in Nigeria concentrated on factors that limit Small and Medium Scale Enterprises in adopting e-commerce technology and most of these studies were examined from consumers perspectives, however, little or no study have examined the impact of e-commerce adoption on the performances of SMEs. This paper employed the use of a quantitative research approach to analyse the behavior, experience, perspective of Small and Medium Scale Enterprises operators towards electronic commerce adoption in Nigeria. Based on the quantitative approach imbibed in this study, questionnaire was used to capture data that examined the objectives of the paper. The questionnaire was distributed both manually and electronically to total sample of over 250 SMEs. Data collected were analysed using descriptive analysis. The study showed that e-commerce has potentials to improve the performance of SMEs operators if factors limiting the adoption of e-commerce like security issues, under developed infrastructures, poor delivery logistics and poor courier systems, infrastructure facilities, incompatibility of business with e-commerce etc. The paper recommended improved infrastructural facilities and better strategies that will improve consumers and business technological knowledge and ensure favourable environment for e-commerce adoption.

 

JEL: O33, M113, M31

 

Article visualizations:

Hit counter

DOI

Keywords


SMEs, e-commerce, operators’ perspectives, Nigeria

Full Text:

PDF

References


Abell W. and Limm L. (1996) Business Use of the Internet in New Zealand: An Exploratory Study downloaded from http://www.scu.edu.au/sponsored/ausweb.

Abid, A., Rahim, M., Sheepers H. (2011). Experienced Benefits and Barriers of e-Business Technology Adoption by SME suppliers, www.ibimapublishing.com/journals/CIBIMA.

Adesina, A. A. and C.K., Ayo (2010). An Empirical Investigation of the Level of Users Acceptance of E-banking in Nigeria, Journal of Internet Banking and Commerce. 15 (1).

Adeyeye, M. (2008) “E-Commerce, Business Methods and Evaluation of Payment Methods in Nigeria.” The Electronic Journal Information Systems Evaluation Volume 11 Issue 1, pp. 45 – 50, available online at www.ejise.com

Akanbi, T.A.(2016) An Investigative Study of Challenges Facing Nigerian Small and Medium Scale Enterprises in Adoption of E-Commerce Technology. International Journal of Advances in Management and Economics, Pp 22-31. Accessed online at www.managementjournal.info on May 21st, 2017.

Ayo, C. K. & Babajide, D. O. (2006). Designing a reliable e-payment system: Nigeria as a case study. Journal of Internet Banking and Commerce, II(2) 23- 29. Retrieved December 15 2006, from http://www.arraydev.com/commerce/jibc.

Datta, P. (2011). A preliminary study of ecommerce adoption in developing countries. Information Systems Journal, 21(1), 3–32.

Davis, F., Bagozzi, R., & Warshaw, P. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982–1005.

Euromonitor. (2014) Nigeria’s Expenditure on Online Shopping 2010-2012.

Grandon, E.E and Pearson, J.M. (2004). Electronic commerce adoption: an empirical study of small and medium US business. Information & Management, 42(1) pp 197-216.

Kapurubandara, M. (2009) A framework to e-transform SMEs in Developing Countires, Electronic Journal of Information Systems in Developing Countries

39(3), Pp. 1-24.

Lai, I. K. W. (2007). The strategic changes by adopting internet-based interorganizational systems.

Management Research News, 30(7), 495–509

Norhayati Md Ali, Nik Kamariah Nik Mat, Noraini Md Ali, The Conceptual Framework for E-commerce Adoption Model, American Journal of Economics, Vol. 5 No. 2, 2015, pp. 148-154.

Poon S. and P., Swatman. (1997) The Internet for Small Businesses: An Enabling Infrastructure Fifth Internet Society Conference. Pp. 221 – 231

Quayle M. (2002) E-commerce: The Challenge for UK SMEs in the Twenty-First Century International Journal of Operations and Production Management vol. 22, no. 10

Ribadu, M.B., A. Mohammed and S. Sa'ad (2014), A Framework For E-Commerce Adoption By SMEs In Developing Countries. International Policy Brief Series - Education & Science Journal

Vol. 4 No 1, Pp 250-262. Accessed on May 21st, 2017 at www.internationalpolicybrief.org.

Raisinghani, M., S., Melemez, T., Zhou, L., Paslowski, C., Kikvidze, I., Taha, S., and Simons, K. (2005). E Business Models in B2B: Process Based Categorization and Analysis of B2B Models, International Journal of E-business Research, 1(1), 16-36.

Simpson, M. and Docherty, A. F. (2004) E-Commerce Adoption Support and advice for UK SMEs. Journal of Small Business and Enterprise Development, 11(3). Pp. 315-328.

Tonia, D. (2105), Boom Time for Electronic Commerce. The Nation (Nigerian New). Friday, June 12, 2015.

Wanjau, K., N. R. Macharia and E.M.A. Ayodo (2012), Factors Affecting Adoption of Electronic Commerce among Small Medium Enterprises in Kenya: Survey of Tour and Travel Firms in Nairobi. International Journal of Business, Humanities and Technology. 2(6). Pp. 76-91

Wang, S., & Cheung, W. (2004). “E-Business adoption by travel agencies: Prime candidates for mobile e-business”: International Journal of Electronic Commerce, 8, 43-63.

World stat (2013) Percentage internet user in Nigeria 2000-2013, International Communications Union.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 B. E. Akanbi, T. S. Akintunde

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2015-2018. European Journal of Management and Marketing Studies (ISSN 2501 - 9988) is a registered trademark of Open Access Publishing GroupAll rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.