INVESTIGATING THE IMPACT OF ORGANIZATION INTERNAL AND EXTERNAL FACTORS ON E-BUSINESS CONTINUANCE INTENTION IN SMALL AND MEDIUM ENTERPRISES OF KHUZESTAN PROVINCE, IRAN
Abstract
The main objective of this study was to investigating the impact of organization internal and external factors on e-business continuance in small and medium enterprises. Therefore, according to previous studies and researches, based on the framework and theories in this field, goals and hypotheses were introduced. The statistical population in this research includes all small and medium enterprises with active website in Khuzestan province at 2017. Using randomized Morgan table the sample included 384 companies. In order to measure the dependent variables of the research, a questionnaire of 53 questions was developed based on the Likert 5 scale. It is also worth noting that in this research, according to research by Ramaya et al. (2016), a researcher-made questionnaire was used. In this research, content validity method was used to determine validity, and Cronbach's alpha was used to measure reliability. SPSS and E-views were used to analyze the data obtained from Excel softwares. To analyze data the OLS regression analysis method was used and the results of data analysis showed that the components of the organization internal and external factors (including management characteristics, organizational characteristics, technological characteristics and environmental characteristics), along with the component the level of web acceptance on using website continuance has a significant impact.
Article visualizations:
Keywords
Full Text:
PDFReferences
Abesi, Saeed; Ismael Shah Tahmasebi and Hamed Imani (2011); Identifying and Prioritizing Desirable Factors and Reviewing the Conditions in Implementing Customer Relationship Management (Case Study: Entrepreneur Insurance Company), Management Studies, Fourth Edition, spring 2011, No. 11.
Alam, S.S., Khatibi, A., Ahmad, M.I.S., Ismail, H.B., (2008). Factors affecting e-commerce adoption in the electronic manufacturing companies in Malaysia. Int. J. Commerce Manage. 17 (1/2), 125–139.
Al-Qirim, N., (2005). An empirical investigation of an e-commerce adoption-capability model in small businesses in New Zealand. Electron. Markets 15 (4), 418–437.
Anumala, S., Reddy, K., & Kishore, B. (2008). Benefits of e-CRM for Banks and their Customers: Case studies of two Swedish banks.
Asgari, Mansour (2009); Ranking of the Competitiveness of Small and Medium Industries in Iran; New Trading Studies - 7, No. 38; from page 21 to page 31.
Bagheri Seyyed Mohammad, Haddadi Shahrbanoo and Maryam Sazavari (2012); Customer Relationship Management in the Virtual Environment; "The First Specialized Conference" Marketing Management and New Technologies in the Market "; Payam Noor University of Mazandaran (Unit Qaem Shahr)
Brand, M.J., Huizingh, E.K., 2008. Into the drivers of innovation adoption: what is the impact of the current level of adoption? Eur. J. Innovation Manage. 11 (1), 5–24.
Chong, S., 2004. Electronic commerce adoption by small-and medium-sized enterprises in Australia: an empirical study of influencing factors. In: Paper Presented at the 12th European Conference on Information Systems, Turku, Finland.
Faiz, Davoud, Mohammad Ali Nemati, Ashkan Javan and Somayeh Zangian (2012); the Effect of Marketing Capabilities on the Outcomes of Small and Medium Enterprise Entrepreneurs (Case Study: Tehran Hamburger Food Company).
Golabi, Amir Mohammad, Khodadad Hosseini, Mehran Rezvani and Jahangir Persian (2010); Conceptualization of marketing mix in small and medium sized Iranian food companies,
Hussein, R., Karim, N.S.A., Mohamed, N., Ahlan, A.R., 2007. The influence of organizational factors on information systems success in e-government agencies in Malaysia. Electron. J. Inf. Syst. Dev. Countries 29 (1), 1–17.
Iacovou, C. L., Benbasat, I., & Dexter, A. S. (1995). Electronic data interchange and small organizations: Adoption and impact of technology.MIS quarterly, 465-485.
Jantan, M., Ismail, N., Ramayah, T., Salehudin, A., 2001. The CEO and AMT Adoption in Malaysian small and medium scale manufacturing industries. In: Paper Presented at the Proceedings of the International Conference on Information Technology, Lausanne, Switzerland.
Khatibi, A., Haque, A., Ismail, H., Al Mahmud, S., 2007. Factors driving electronic commerce initiative in Malaysian organization. J. Social Sci. 14 (1), 1–11.
Kim, H.-W., Chan, H.C., Chan, Y.P., 2007. A balanced thinking–feelings model of information systems continuance. Int. J. Hum Comput Stud. 65 (6), 511–525.
Lawson, R., Alcock, C., Cooper, J., Burgess, L., 2003. Factors affecting adoption of electronic commerce technologies by SMEs: an Australian study. J. Small Bus. Enterp. Dev. 10 (3), 265–276.
Lin, C. S., Wu, S., & Tsai, R. J. 2005, Integrating perceived playfulness into expectation confirmation model for web portal context. Information & Management, vol. 42, no. 5. pp. 683–693.
Mead, D. C. (1994). The contribution of small enterprises to employment growth in Southern and Eastern Africa. World Development, 22(12), 1881-1894.
Mohammadi, F., Abrizah, A., 2013. Information quality problems in Farsi web-based learning resources: how do teachers assure of the content quality for classroom use? Inf. Dev. (0266666913515505)
Moshbaki, Asghar and Mohammad Javad Nikbakht (2014); Instant purchase in bookstores, Quarterly Journal of the Research Paper of Mehr, No. 13.
Palvia, P. (2009). The role of trust in e-commerce relational exchange: A unified model. Information & management, 46(4), 213-220.
Parker, C., Castleman, T., 2007. New directions for research on SME-eBusiness: insights from an analysis of journal articles from 2003–2006. J. Inf. Syst. Small Bus. 1 (1), 21–40.
Plaza, B. (2011). Google Analytics for measuring website performance.Tourism Management, 32(3), 477-481.
Premkumar, G., Roberts, M., 1999. Adoption of new information technologies in rural small businesses. Omega 27 (4), 467–484.
Rahimnia, F., & Hassanzadeh, J. F. (2013). The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations. Information & Management, 50(5), 240-247.
Ramayah, T., Ling, N. S., Taghizadeh, S. K., & Rahman, S. A. (2016). Factors influencing SMEs website continuance intention in Malaysia. Telematics and Informatics, 33(1), 150-164.
Ramdani, B., Kawalek, P., 2007. SME Adoption of Enterprise Systems in the Northwest of England Organizational dynamics of technology-based innovation: Diversifying the research agenda. Springer, New York, pp. 409–429.
Raymond, L., 2001. Determinants of web site implementation in small businesses. Internet Res. 11 (5), 411–424.
Scupola, A., 2003. Government intervention in SMEs e-commerce adoption: an institutional approach. PACIS 2003 Proceedings, 13.
Seyal, A.H., Rahman, M.N.A., 2003. A preliminary investigation of e-commerce adoption in small & medium enterprises in Brunei. J. Global Inf. Technol. Manage. 6 (2), 6–26.
Tazri, Negin and Mohammad Bolourian Tehrani (2012); A Survey on the Key Factors of Success in Customer Relationship Management in Insurance Companies (Case Study: Saman Insurance); Marketing Management: Volume 7, Number 16; from page 81 to page 97.
Thong, J. Y., Yap, C. S., & Raman, K. S. (1993, June). Top management support in small business information systems implementation: how important is it?. In Proceedings of the 1993 conference on Computer personnel research (pp. 416-425). ACM.
Thong, J.Y., 2001. Resource constraints and information systems implementation in Singaporean small businesses. Omega 29 (2), 143–156.
Vahdat, Davood and Alireza Dadashi (2010); A look at the plan to support early expansion of economic firms and some of its shortcomings; Technology growth, Volume 7, Issue 25, Page 19 to Page 27.
Wang, Y. S, Liao, Y. W. 2008.The conceptualization and measurement of m-commerce user satisfaction. Computers in Human Behaviour. Vol. 23, no (1) 381–398.
Wongpinunwatana, N., Lertwongsatien, C., 2003. E-commerce adoption in Thailand: an empirical study of small and medium enterprises (SMEs). J. Global Inf. Technol. Manage. 6 (3), 67–83.
DOI: http://dx.doi.org/10.46827/ejmms.v0i0.365
Refbacks
- There are currently no refbacks.
Copyright (c) 2018 Hani Sharifat
This work is licensed under a Creative Commons Attribution 4.0 International License.
The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.
Copyright © 2017-2023. European Journal of Management and Marketing Studies (ISSN 2501 - 9988) is a registered trademark of Open Access Publishing Group. All rights reserved.
This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.
