RELATIONSHIP BETWEEN COMMUNICATION COLLABORATIONS AND PERFORMANCE OF SMES IN TRANS-NZOIA COUNTY, KENYA

Sharone J. Amdany, Gilbert Bor, Phyllis Osodo

Abstract


This papers looks at the relationship between communication collaborations and performance of SMEs in Trans-Nzoia County, Kenya. This was done due to the challenges that individual are facing in surviving in business. SMEs enter strategic collaboration to access to provide access to information necessary for their business growth and survival. The theory that informed this study is resource based view theory advanced by Barney. A descriptive research design was used to select 136 SMEs from a target of 216 located in Trans-Nzoia County, Kenya. Data for this research was collected using questionnaire. Correlation statistics showed that there existed significant positive relationship between strategic communication and performance of SMEs in Trans-Nzoia County. This happened through sharing of information or viability of business enterprises through the formal collaborating networks by SMEs in the county. The paper concludes that for performance of SMEs to improve, joint communication and sharing is a critical component. The paper therefore recommends that: the communiqué on decision reached by strategic collaboration members should all be inclusive to make all members feel part of the association.

 

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relationship, performance, strategic, collaboration; communication

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References


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DOI: http://dx.doi.org/10.46827/ejmms.v0i0.435

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