STRATEGIC ANALYSIS OF THE CURRENT SITUATION OF MOROCCAN PARTICIPATORY BANKING SECTOR

Asraoui Fadi Oukili, M’hamed Hamiche

Abstract


The Moroccan participatory banking sector is relatively new, the development and the future of this industry are still uncertain, in this study we tried to analyze from a strategic point of view the current situation of this banking sector in Morocco, several marketing tools have been used, the PEST analysis, the 5 forces of porter as well as the SWOT analysis. The results of our analysis show that the development of the participatory banking sector in Morocco is promising.

 

JEL: M31, Z33, G21

 

Article visualizations:

Hit counter

DOI

Keywords


participatory banking, SWOT, PEST, marketing strategy, Takaful

Full Text:

PDF

References


Aguilar, F. J. (1967) Scanning the business environment. New York.

Asraoui, Fadi Oukili, and M’hamed Hamiche (2019). The impact of ethics on Moroccan consumer behavior toward Islamic banking products." Turkish Economic Review 6.1: 14-27.

Asraoui, Fadi, and M’hamed Hamiche. Are Moroccan Customer Satisfied by Participatory Banking Products? Retrieved from https://revues.imist.ma/index.php?journal=ienmjap&page=article&op=view&path%5B%5D=17055

Harja, R. (2011). The Lack of Human Resource Quality: The Slow Process of Innovating Sharia Banking Product.

Hofstede, G. J. (2003). Geert Hofstede™ Cultural Dimensions. Velp: Geert Hofstede BV.

Humphrey, A. (1960). Teori Analisis SWOT.

Humphrey, A. S. (2004). The origins of the SWOT analysis model. SWOT Analysis, by Alan Chapman. Introduction). Jakarta: Tazkia Institute.

Johnson, G., Scholes, K. and Whittington, R. (2008). Exploring Corporate Strategies: Text and Cases. (8th Ed). Harlow: FT-Prentice Hall.

Porter, M. E. (1991). Michael E. Porter on competition and strategy. Harvard Business School Press.




DOI: http://dx.doi.org/10.46827/ejmms.v0i0.737

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Asraoui Fadi Oukili, M’hamed Hamiche

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2015-2018. European Journal of Management and Marketing Studies (ISSN 2501 - 9988) is a registered trademark of Open Access Publishing GroupAll rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.