Author Details

Mwazuna, Alice Ngele, Dr., School of Business and Economics, Jaramogi Oginga Odinga University of Science and Technology, P.O. BOX 210 – 40601, Bondo, Kenya

  • Vol 8, No 2 (2023) - Articles
    SUSTAINABLE FIRM PERFORMANCE THROUGH PRODUCT DIFFERENTIATION STRATEGIES; THE HIDDEN TREASURE OF CUSTOMER LOYALTY
    Abstract  PDF