Imiru, Getie Andualem, Associate Professor, PhD in Marketing Management, College of Business and Economics-School of Commerce, Addis Ababa University, Ethiopia

• Vol 7, No 2 (2022) - Articles
  THE MEDIATING ROLE OF BRAND SATISFACTION AND BRAND TRUST BETWEEN ANTECEDENTS AND OUTCOMES OF BRAND EQUITY: AN EMPIRICAL INVESTIGATION OF BRAND EQUITY ELEMENTS ON SELECTED CELL PHONE BRANDS IN ETHIOPIA
  Abstract  PDF

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