Author Details

Ofosu-Boateng, Ibrahim, Faculty of Business Administration, West End University College Amanfro, P.O. Box AN 15796, Accra North, Ghana

  • Vol 5, No 4 (2020) - Articles
    EFFECT OF CUSTOMER SATISFACTION AND MARKETING COMMUNICATION MIX ON CUSTOMERS’ LOYALTY IN THE GHANAIAN BANKING INDUSTRY
    Abstract  PDF