THE DEVELOPMENT OF MARKETING MANAGEMENT IN EDUCATIONAL SYSTEM

Levcovich Lavan Limor

Abstract


In a world of competition between institutions and business companies, we are witnessing the entry of the trend into the world of education, and the most difficult to education for higher education - academia. The academic institutions are undergoing budgetary cuts, thus requiring them to become more efficient and to find additional sources of financial income. Therefore, we will need them to develop marketing and selling capabilities of their educational services. This article will attempt to review the trend, and explain how they came to this period.

 

Article visualizations:

Hit counter

DOI

Keywords


higher education, globalization, marketing

Full Text:

PDF

References


Avolio, B.J. (2007). Promoting More Integrative Strategies for Leadership Theory-Building. American Psychologist, 62(1), p. 25-33.

Bledsoe, R.W. (2008). An Award-Winning School: The Impact of Transformational Leadership on Teacher Morale in the Middle School. Doctoral dissertation, Capella University, Minneapolis, MN, p. 332-338.

Boseman, G., (2008). Effective leadership in a changing world. Journal of Financial Service Professionals, 62(3), p. 36-38.

Bryman, A. (2007). Effective leadership in higher education: A literature review. Studies in Higher Education, 32(6), p. 693-710.

Franck, E., & Opitz, C. (2005). Incentive structures for professors in Germany and the US: Implications for cross-national borrowing in higher education reform. Comparative Education Review, p.51-71.

Fry, L.W. (2003). Towards a Theory of Spiritual Leadership. The Leadership Quarterly, 14, p. 193-227.

Gmelch, W. H. (2004). The Department Chair’s Balancing Acts. New Directions for Higher Education, 126, p. 69-84

Haslam, J. (2002). Learning the lesson - speaking up for communication as an academic discipline too important to be sidelined. Journal of Communication Management, 7(1), p. 14-20.

Humphreys, J.H., & Einstein, W. O. (2004). Leadership and temperament congruence: Extending the expectancy model of work motivation. Journal of Leadership and Organizational Studies, 10(4), 58-79.

J. Hemsley-Brown (2008) Universities in a competitive global marketplace International Journal of Public Sector Management, 19 (4) p. 316 – 322.

McGregor, S. (2005). Determining Professional Development Needs of Aspiring and Current Division Chairs/Deans of the Louisiana Community

Nunn, G.M. (2008). The perceived leadership skills needed to improve the effectiveness of charge nurses: A "ground dad theory study" USA. p. 211 – 225.

P. Gibbs, F. Marketing Higher Education: Theory and Practice Open University Press (2008), p. 113

Packard, J.A. (2008). Analyzing the Intersection of Leadership Practices, Emotional Intelligence, and Coping Responses in Women-Owned. London University, UK. P. 33 – 54.

Rosser, V.J., Johnsrud, L. K., & Heck, R. H. (2003). Academic deans and directors: Assessing their effectiveness from individual and Sciences, (49). 134-142

Thrash Alberta (2012). Leadership in Higher Education International. Journal of Humanities and Social Science, 2(13), 1-12.

Wang, F.J., Shieh, C.J., & Tang, M.L., (2010). Effect of Leadership Style on Organizational Performance as Viewed from Hum a Resource. Washington, DC. USA. P. 151 – 170.

Woods, P.A. (2004) ‘Democratic leadership: drawing distinctions with distributed leadership’. International Journal of Leadership in Education, 7(1), 3-26, World Bank Data.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Levcovich Lavan Limor

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2016 - 2018. European Journal Of Political Science Studies (ISSN 2601-2766) is a registered trademark. All rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.


 

Hit counter